Our blogs
July 15, 2019
Sports sponsorships: highly effective, but with ever elusive resources
When did the sponsorship crisis begin in Italy? The easiest answer would be 2008 in conjunction with the economic crisis. Honestly, we are going through a perfect storm where multiple factor[...]
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July 14, 2019
Making the best possible use of a paddock pass
Access to the MotoGP paddock after long coveting You have always been a fan of Valentino, Marquez, or Dovizioso, and you have eventually succeeded in finding a paddock pass. What’s next [...]
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July 10, 2019
What are the advantages of sports sponsorships?
If you are considering an investment in sports sponsorships, it is essential to exactly know the commercial advantages they can offer. I am pretty sure that you must have already asked you[...]
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July 10, 2019
8 tips to make the best out of a MotoGP Grand Prix weekend
Lovers of motor sports will find nothing more exciting than a weekend at the racing track. The smell of tyres biting the asphalt, roaring engines and the passionate enthusiasm of the audienc[...]
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July 8, 2019
MotoGP Paddock Pass: What It Is, Why It’s Not for Sale, and How to Get In
Updated August 2026. Every Grand Prix Thursday, outside the gates of Misano or Mugello, someone is promising to sell what is not for sale. The MotoGP Paddock Pass is arguably the most misunde[...]
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July 8, 2019
Good reasons to choose MotoGP sponsorship
RTR Sports Marketing has focused its core business on sponsorships in MotoGP and motorsports marketing ever since 1995. At RTR we specialize in the provision of consultancy services to compa[...]
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July 7, 2019
Sports testimonials: here come the true celebrities!
In today’s social imaginary sports people have taken the role that mass audience used to recognize to actors first and musicians then, starting from the 60s onwards: people to love and to f[...]
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June 25, 2019
What Is the Difference Between Sponsorship and Donation?
The distinction is fundamental: sponsorship is a synallagmatic contract, donation is a gratuitous act. They are not two versions of the same gesture, calibrated by generosity — they are leg[...]
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June 19, 2019
Sports events and tourism: why the marriage works
There is a growing marketing bond between sport and geographic territories that has become increasingly relevant in the landscape of sports sponsorships. On one hand, major sports events have[...]
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June 13, 2019
London and international sports marketing: why the City remains the industry’s hub
London is not just Europe’s financial capital: it has been for decades the world’s foremost hub for international sports marketing. Agencies operating from Soho, Farringdon or Can[...]
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June 11, 2019
Sponsorship agreement: the sponsorship contract and sponsorship form
We happen quite frequently to be contacted through this blog and our email address—info@rtrsports.com—for information on sports sponsorship agreements, such as “How do you write a spon[...]
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June 11, 2019
International Sports Sponsorship: Why Sport Is the Global Lever for Brands
International sports sponsorship is one of the few marketing levers that manages to be simultaneously local and global: a logo on a MotoGP bike is seen by millions of people in 19 countries, [...]
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June 9, 2019
Can We Sponsor Just One Race? Local, Regional and Event-Based MotoGP Sponsorship
One of the most common questions we receive from companies with primarily local or national markets is: “Can we sponsor a MotoGP team just for our home race?” The answer is yes [...]
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June 5, 2019
What is the difference between sponsorship and donation?
As a brand that wants to support sports and invest in teams or athletes, it’s important to know what your aims are – and whether you want to provide monetary support only, or be invol[...]
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June 3, 2019
Sport sponsorship in Russia
There’s no question that Russia has been involving itself in the world of international sports for a long time. Before hosting last year’s Fifa World Cup, the Black Sea resort of Sochi he[...]
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May 19, 2019
Why has Formula 1 become such a bore? Causes and consequences
Practice without theory is blind: who could doubt this? This is why theory cannot be ignored and, when something does not work or practice gives poor results, it should be given back its cent[...]
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May 17, 2019
Sports Sponsorship in Germany: MotoGP, Football and Motorsport
Germany is the world’s third-largest economy by GDP, with 83 million inhabitants and one of the highest average purchasing powers in Europe. For a brand looking to use sport as a market[...]
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May 14, 2019
Sports sponsorship in Africa: the global brands leading the way
Africa is not tomorrow’s sports sponsorship market. For some strategic brands, it is already today. I say this because the cliché persists: Africa as a frontier, as a long-term bet, as[...]
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May 10, 2019
Sports Sponsorship in the Netherlands
The Netherlands and sports sponsorship: a passionate market with motorsport’s “Cathedral” The Netherlands is home to one of the most legendary circuits in world motorsport: [...]
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May 8, 2019
Sports sponsorship in Africa 2: the international brands supporting African sports
Sports sponsorships continue to find tremendous opportunities in Africa: from supporting emerging sports to projects linked to youth academies, from local teams to national championships, spo[...]
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