Our blogs
June 27, 2022
Why do Formula 1 drivers live in Monaco?
But it is certainly not the climate, the sea and the luxury boutiques that make Monte Carlo such a desirable destination especially for a specific target group of people who can reside in any[...]
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June 24, 2022
How a Formula 1 team earns money
The “pinnacle of motorsport” is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an[...]
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June 17, 2022
Why do Formula 1 cars make sparks?
The success, recent and past, of Formula 1 has much to do with the appeal of single-seaters and those who drive them. Since time immemorial, these extraordinary technical marvels (and their i[...]
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June 16, 2022
F1 and budget cap: the winning “formula”?
In recent weeks one of the most relevant issues for F1 teams is that of the budget cap, which is currently set at $140 MIlion (from which driver recruitment, marketing costs and those of the [...]
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June 3, 2022
Formula 1’s top 7 drivers by endorsement and sponsorship deals
Throughout the history of F1 we have witnessed glorious eras with true legends of the sport. The days of Ayrton Senna, Alain Prost and Gilles Villenueve have changed, and with them the world [...]
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May 31, 2022
The Jump Start Marketing Theory in Sports Marketing
To sports marketing professionals, the name of Jon Spoelstra, certainly one of the most celebrated innovators and interpreters of sports marketing in the past 30 years, will not be new. Toget[...]
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May 31, 2022
Formula 1 sponsorship deals in the USA: how the pinnacle of motorsport is taking America by storm
The new era of Formula 1 is heavily geared towards the United States of America. From the owners of the series Liberty Media to a brand-new calendar that’s now adding Miami and Las Vega[...]
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May 12, 2022
Full list of MotoGP 2022 sponsors
The 2022 MotoGP season has already entered the thick of the action, and we are pleased to present, once again, an updated and comprehensive guide to all the sponsors and partners of the main [...]
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April 18, 2022
Sponsorships, Crypto and decentralized finance
Cryptocurrencies and the future of sports sponsorship The impact of cryptocurrencies on the world of sports sponsorship is very similar to what the tobacco industry had in the 1970s. Decentra[...]
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March 31, 2022
Updating the product to prevent competition: product life management and F1
Formula 1 ‘s change of regulations -new cars and new tires first and foremost- led to two spectacular races and record ratings. A risk that paid off but was necessary if motorsport̵[...]
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March 25, 2022
What is an event marketing company, what does it do and what services does it offer
The world of events is very large and full of offerings and opportunities, and the market for event marketing agencies is equally large and varied. But let’s take a small step back and [...]
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March 22, 2022
Championships, teams, and athletes – where should your sponsorship be focused?
Is it better to sponsor a Championship, a team or a club, or a specific athlete? This is a very common question we are often asked and it’s actually a very good question every company s[...]
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March 22, 2022
Drive to delight: sports and TV series the big players in the market
TV Series have been a part of our daily lives for several decades now due to their easy way of access, availability and entertainment. Streaming has fueled their expansion, giving the possibi[...]
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March 16, 2022
Experiential marketing agency: how to leave a lasting memory of your brand by engaging your target audience as actively as possible
We hear about it often and it is certainly a popular area of marketing, especially before the pandemic when there were no restrictions and social distancing. But what exactly is experiential [...]
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March 10, 2022
Sports marketing agency and entertainment marketing agency: what are the differences?
We are often asked if we are an agency that provides entertainment marketing services, what the Anglo-Saxon world very accurately calls “entertainment marketing services.” When as[...]
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March 9, 2022
Main Sponsor, Front Sponsor and Minor Sponsor: a definition maze
Main Sponsor, Top Sponsor, Title Sponsor, Naming Sponsor, Official Sponsor, Front Sponsor, and Minor Sponsor: these are all types of sponsorship that fill up the Internet (and the newspap[...]
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March 9, 2022
Formula 1 2022: lots of news for what promises to be an exciting season
Less than a month to the new F1 season that will begin with the Bahrain Grand Prix on March 20. Total departure from the past for the new era of automotive sports: all teams seem intent on le[...]
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February 18, 2022
LCR Honda MotoGP and Rete 110%: two-year partnership signed
Agreement for 2022 and 2023 between Lucio Cecchinello’s team and Rete 110%, leader in Superbonus 110% interventions. The “Rete 110%” brand will be on the uniforms of Nakagam[...]
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February 9, 2022
The MotoGP Audience: who and where are the fans?
Some indications on the MotoGP target audience Sponsoring the MotoGP championship or a MotoGP team or race offers a lot of benefits. One of these, and for many companies it is the main one, i[...]
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February 4, 2022
Understanding sponsorship: culture, values and goals
Sports sponsorships have become increasingly popular in recent years as businesses seek to leverage the emotional connection that fans have with their favorite teams as a way to build brand a[...]
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