Our blogs
April 3, 2019
Fashion and Sport: a Failure-Proof Combination
Fashion and sport have a great deal in common: fashion has drawn generously from sport, bringing to market a wealth of products that were once confined to specific activities or the gym. This[...]
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April 2, 2019
MotoGP Show Bikes: What Are They and How Are They Used?
MotoGP show bikes, also known as exhibition motorcycles, are replicas of the machines ridden by riders during MotoGP World Championship competitions. Teams make them available to their main s[...]
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April 2, 2019
MotoGP Show Bikes: What Are They and How Are They Used?
MotoGP show bikes, also known as exhibition motorcycles, are replicas of the machines ridden by riders during MotoGP World Championship competitions. Teams make them available to their main s[...]
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March 28, 2019
Luggage, Travel Accessories and MotoGP Sponsorships
The MotoGP calendar: 22 races, 4 continents, a traveling circus unlike any other No other major motorsport championship matches the geographic span of MotoGP. In a single season, the paddock [...]
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March 26, 2019
Consumer electronics and MotoGP sponsorships: an everlasting marriage
Motorsport is synonymous with efficiency and reliability. The same qualities consumers look for in the household appliances they buy every day. Yet this convergence is rarely exploited with t[...]
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March 26, 2019
Detergents, household products and sponsorships: a winning strategy
If we were to draw up a list of product categories that seem distant from the world of motor racing, soaps, detergents and household cleaning products would surely rank near the top. It’[...]
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March 25, 2019
The growth of sponsorship: global spending, geography and future
Annual spending on sponsorships Global sports sponsorship spending continues to grow: total worldwide spending in this field rose to $65.8 billion in 2018. This is confirmed by data provided [...]
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March 25, 2019
Drink and Drive: why are so many brands of alcoholic drinks involved in motor sports sponsorships?
For years, whenever discussing sports marketing, one of the most recurrent objections has been that alcoholic drink producers should stay away from sponsorships in motorsports. At a prelimina[...]
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March 25, 2019
Luggage, Travel Products and MotoGP Sponsorship
The MotoGP calendar: 22 races, 4 continents, a traveling circus unlike any other No other major motorsport championship matches the geographic span of MotoGP. In a single season, the paddock [...]
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March 22, 2019
Consumer Electronics and MotoGP Sponsorship: A Natural Fit
Why consumer electronics brands belong in MotoGP Consumer electronics is one of the industries that has historically shown the greatest affinity for motorsport. The reasons are not accidental[...]
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March 22, 2019
Consumer Electronics and MotoGP Sponsorship: A Natural Fit
Why consumer electronics brands belong in MotoGP Consumer electronics is one of the industries that has historically shown the greatest affinity for motorsport. The reasons are not accidental[...]
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March 21, 2019
How to Sponsor a Sports Team: A Step-by-Step Guide
Where to start: defining objectives before everything else The question that accompanies almost every first contact between a company and the world of sports sponsorship is almost always the [...]
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March 21, 2019
How to Sponsor a Sports Team: A Step-by-Step Guide
Where to start: defining objectives before everything else The question that accompanies almost every first contact between a company and the world of sports sponsorship is almost always the [...]
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March 20, 2019
Why do companies sponsor sports?
Sports ignite passion in their viewers, both those watching at home and those travelling to attend matches, races or tournaments. At RTR Sports Marketing, we’re often asked, “Why do compa[...]
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March 20, 2019
Why do businesses sponsor events?
“Why do businesses sponsor events” you might ask. Sponsoring experiential experiences or live events might seem like a bit of an anomaly for a marketer, especially when there are so many [...]
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March 19, 2019
How to sponsor a sports team
The question that opens almost every first conversation between a company and the world of sports sponsorship is nearly always the same: where do we begin? It is not a trivial question. Spons[...]
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March 19, 2019
Sports Marketing Strategies
Let’s clear the air! Marketing may be associated to many definitions. Click this link and you will find over seventy of them: https://heidicohen.com/marketing-definition/ For the sake of si[...]
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March 7, 2019
Social media and sports marketing: your fans one click away!
How to use social networks in sports Social media are used very effectively to communicate with fans directly and, in some cases, in real time too. Teams, businesses and athletes have at leas[...]
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March 6, 2019
Sponsorship: A Safe Tool to Get Noticed by Your Audience
Every brand has a proven tool to get noticed by its audience: Sponsorship What does a brand need to do to stand out among all other brands? How can audiences become familiar enough with a bra[...]
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March 5, 2019
More informed and savvy audiences: this is the new target of sports sponsorships
An effort to understand how sponsorships convey subtle messages began after witnessing reactions to a seven-year, $600 million agreement in 2012 in which US-based Chevrolet became a sponsor o[...]
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