Our blogs
March 7, 2020
Consumer Decision Making in Sports Marketing: environmental factors
As those who habitually frequent the pages of this blog or take an assiduous interest in marketing are well aware, that of sports marketing is a terrain of action with boundaries generally di[...]
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February 26, 2020
Naming rights: what putting your name on a stadium is really worth
In the summer of 2026, for the length of the football World Cup, three of the most recognisable stadiums in the United States stopped using the name their sponsors pay for every year. MetLife[...]
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February 15, 2020
Motorsport sponsorship opportunities: Why racing is great for business.
At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because[...]
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February 9, 2020
Moto2 and Moto3 Sponsorship: Why Investing in the Minor World Championship Series Pays Off
There is a question almost every brand manager asks when approaching motorsport for the first time: does it make more sense to enter the premier class, where the stage is definitive and the a[...]
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February 3, 2020
Answering all your Formula 1 questions. Welcome to our F1 FAQ.
What is Formula 1? And why all the questions? Formula 1 is the pinnacle of 4-wheel racing and the biggest series in motorsport. It’s a global sport, loved by millions, but also an impor[...]
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January 8, 2020
The 2020 ABC of MotoGP Hospitality
2020 MotoGP Hospitality A – Around the World The MotoGP World Championship travels 5 continents and 19 races along 9 months of fierce competition. From Australia to Italy, from Argentin[...]
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December 1, 2019
Final championship standings for the 2019 F1 season!
Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 413 points and it’s the sixth World Title for the British Driver and third in a row. His team [...]
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November 29, 2019
Formula E: sponsorships, business and the future
Formula E reaches its GEN4 season with 561 million cumulative television viewers, six committed manufacturers and a 600 kW all-wheel-drive car. Twelve seasons in, the electric championship is[...]
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November 17, 2019
Final championship standings for the 2019 MotoGP season!
Repsol Honda’s Marc Marquez has won the 2019 MotoGP Championship with 420 points. It’s the sixth World Title for the Spanish rider in the first class and fourth in a row. Andrea D[...]
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October 29, 2019
Sports marketing and authenticity: between complexity and effectiveness
From 2026 Formula 1 races with cars that carry movable front and rear wings, 350 kW of electrical power and an Overtake button in place of DRS. It is a good moment to ask how complicated a sp[...]
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October 28, 2019
Best Sports Marketing Agencies for MotoGP Sponsorship
Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general. It’s a valid question –[...]
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September 23, 2019
Sponsor Sticker: the MotoGP sticker is a symbol of victory
Type “MotoGP Sponsor Sticker” into any search engine and you’ll discover the vast world of sticker kits for customizing motorcycles and scooters like the bikes of MotoGP. Fo[...]
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August 27, 2019
The Complete Sponsor List for the 2019 MotoGP Season
Below is the complete sponsor list for the Teams competing in the 2019 MotoGP Championship. All the companies and brands, alongside with every sponsorship project, have been extracted from th[...]
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August 4, 2019
2019-2020 FIA Formula E Race Calendar
With 14 races in 12 cities across 4 Continents, the Formula E Race Calendar for the 2020 season is packed with action. The all-electric series takes off in Saudi Arabia, with a double race in[...]
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July 28, 2019
Sports Sponsorship and Product Categories: The Exclusivity Guarantee
The first step of any sports sponsorship programme is to check which product categories are still available. Before approaching a team, a championship or an event, it is essential to know whe[...]
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July 25, 2019
Sponsorship and pollution: a question of consistency
A few years ago, the marketing director of a manufacturing company told me he would never consider a sponsorship in Formula 1 or MotoGP. His reason: pollution. He said this over a business lu[...]
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July 25, 2019
MotoGP Hospitality in Italy: Misano or Mugello?
Updated September 2026 Misano or Mugello: which one to choose? Many of the people who contact us to learn about our services ask the same question: “is Misano better or Mugello?” [...]
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July 24, 2019
Pay TV and Motorsport Sponsorships: Visibility vs. Exclusivity
Over the past two decades, the way motorsport is broadcast has undergone a profound transformation. First, free-to-air TV gave way to pay TV, then streaming arrived. Each shift has redrawn th[...]
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July 24, 2019
VIP Village for Dummies | MotoGP Mugello
What to do, what to expect, how to get organised when you receive a VIP Pass for the most beautiful Grand Prix in the world MOTOGP AND THE VIP VILLAGE If you are reading this, you are about t[...]
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