Our blogs
November 19, 2020
Djokovic and sponsorship: the power of the nr. 1 in the world
The 2020 Nitto ATP Finals, the event that concludes the tennis season and celebrates the 8 strongest players in the world, have just started in London. It seems like yesterday but it has alre[...]
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November 18, 2020
The reasons for Mir’s success: a story of intelligence and pragmatism
Mir has won for the first time the MotoGP World Championship in a strange year, very strange. For this reason, both his victory and his Suzuki are a symbol of pragmatism, talent and intellige[...]
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November 16, 2020
Federer, Sponsors and Tennis. How King Roger has changed and influenced sports marketing
When it comes to the most famous sport personalities in the world, surely his name is one of those that people mention straight away. And if we talk about tennis specifically, it is certainly[...]
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November 2, 2020
MotoGP 2020 Calendar – with Updates
It will probably be an Iberian-centric world championship, with 8 out of 15 races held on Spanish soil, including the four circuits of Jerez, Barcelona, Valencia and Aragon [...]
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October 16, 2020
Covid and event cancellation risk. How to choose the safest disciplines.
When the pandemic started and nations had to introduce lockdowns we all had to stop. Initially it was thought, or rather deluded, that sports could go on smoothly, behind closed doors, withou[...]
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October 12, 2020
Sport, lockdown and sponsorship, where are we heading in the next few months?
Some weeks ago, Boris Johnson spoke to the Nation saying that in the next 6 months the government will impose new restrictions in order to attempt to minimize the spread of Covid-19. Some of [...]
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September 18, 2020
Why should companies sponsor? Let’s begin with the bases
Although sponsorship is today a significantly common marketing tool, people that work in the marketing and communication sector often ask us why it is useful to sponsor and why companies choo[...]
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September 1, 2020
Extreme E: what it is where it races and why you should sponsor the new electric rally series
Extreme E is the new series governed and promoted by Formula E, the world’s leading championship of electric prototypes. Brainchild of CEO Alejandro Agag, Extrame E will see fully elect[...]
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July 22, 2020
MotoGP: Riders or super heroes?
MotoGP: incredible accidents, very fast recovery. Riders or super heroes? The riders of the Motorcycle Racing World Championship have accustomed us to exploits that would also be hard to conc[...]
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May 27, 2020
Why should you choose a sponsorship agency?
In an era where everything is just a click away, why should you choose a sponsorship agency to support you? Unfortunately, and probably because of its rather recent genesis, within the world [...]
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May 17, 2020
ML | Mirco Lazzari Magazine | Issue 3
If I said that everyone loved Nicky, those who didn’t know him would think, “That’s what everyone says when someone passes away. They suddenly become a hero. Their insignificant acts ar[...]
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May 10, 2020
Mirco Lazzari’s ML Magazine – Issue 2
ML Magazine is Mirco Lazzari’s new feature of photography, sports, travel and culture. A new amazing point of view on Motorsport and Life, ML is the new adventure of one of MotoGPR[...]
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May 7, 2020
The future of MotoGP Sponsorship: an interview
In the past days RTR Sports Marketing have been interviewed by a prestigious sports magazine about the future of MotoGP sponsorship. Amidst the uncertainties raised in the sports industry by [...]
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May 5, 2020
What will sports marketing after Covid 19 Look like?
Sports Marketing and Coronavirus Covid-19 has hit hard on any sector of life. It has affected us and all that is dear to us: loved ones, habits and certainties. More than ever, this has been [...]
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April 19, 2020
Mirco Lazzari’s ML Magazine – Issue 1
ML Magazine is Mirco Lazzari’s new feature of photography, sports, travel and culture. A new amazing point of view on Motorsport and Life, ML is the new adventure of one of MotoGPR[...]
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April 1, 2020
Crisis communication and sports. Maybe the internet will save us. Or maybe not.
As these lines are being written, the world has been in lockdown for months due to the Coronavirus pandemic. Factories, schools, universities, offices, everything is closed, events have been[...]
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March 12, 2020
Sponsorships and the Coronavirus. Diminishing the effects on sports investment
Sponsorships and the Coronavirus. Is it possible to diminish the negative effects of epidemics and unpredictable catastrophes? Here are a few observations. This is both a burning and importan[...]
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March 10, 2020
The Complete 2020 MotoGP sponsor list
Below we publish the complete list of sponsors for the 2020 MotoGP Season, team by team. Some useful information for our little research, now in its second year. First of all, all the sponsor[...]
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March 8, 2020
Coronavirus and MotoGP: will COVID-19 change Grand Prix motorcycle racing?
The global spread of Coronavirus has forced organizers to cancel the race in Qatar and postpone the race in Malaysia. Ezpeleta and Dorna Sports assure us that there will be a 2020 MotoGP seas[...]
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March 7, 2020
Consumer Decision Making in Sports Marketing: environmental factors
As those who habitually frequent the pages of this blog or take an assiduous interest in marketing are well aware, that of sports marketing is a terrain of action with boundaries generally di[...]
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