Our blogs
February 2, 2022
The effectiveness of sport sponsorship: here’s marketing best kept secret
Do you know what the most effective way to market your brand is? It’s not through expensive television advertising or social media campaigns. In fact, it’s through sport sponsorship ̵[...]
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January 27, 2022
The Formula E 2022 season calendar and where to watch it
The ABB FIA Formula E World Championship returns again this Friday and Saturday, 28 and 29 January in Diriyah, with the opening rounds of season 8 from the historic heart of Saudi Arabia with[...]
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January 26, 2022
What are the implications in sponsorship of the Novak Djokovic case?
For two weeks that’s all anyone has talked about. The Djokovicaffair, or the Djokovic saga, or the battle between Djokovic and Australia, or Djokovic’s war against the world…[...]
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January 22, 2022
Sports Marketing types: marketing of sport and marketing through sport
A key crossroads for sports marketing consists in the one marked by the different sports marketing types. This discipline is very often addressed without considering the dual meaning of it[...]
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January 17, 2022
Sports marketing in 2022, between protocols, metaverse and transitions
We are living through interesting years. Above all, we are living through years that are significantly changeable and full of constant shifts in balance. In this perennial re-centering of wei[...]
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January 5, 2022
Djokovic, the Australian Open vaccine exemption and the Marquis Del Grillo
This blog deals with sports marketing, sports sponsorships and how companies can use sports as an excellent communication tool to achieve commercial and positioning goals. Instead, this blog [...]
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November 17, 2021
Thank you Vale. And for today, let’s not ask about tomorrow.
Valentino Rossi raced his last MotoGP race yesterday in Valencia. It is the end of an extraordinary career, but also of an incredible chapter in the history of this country and this sport. To[...]
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November 11, 2021
Formula 1 calendar 2022: 23 races, new formats and many returns
Last October 15, Formula 1 announced the provisional calendar for the upcoming 2022 season, and what a calendar! It promises to be a super-exciting season, in every sense of the word: a recor[...]
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October 27, 2021
NBA and Formula 1: when sports marketing is cross-audience
The weekend of Formula 1 at the Austin circuit is of paramount importance for several reasons, both sporting and marketing. From a sporting perspective, Formula 1 has several reasons to celeb[...]
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October 25, 2021
Formula 1: Audience research and opinions on one of the world’s most popular sports
We are often asked if it is the right time to invest in Formula 1 and our answer is this: it is always the right time to invest in Formula 1, and now more than ever, and we tell why. Today we[...]
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October 7, 2021
MotoGP 2022 Season Calendar
Barcelona, October 7th 2021 – Dorna has released the provisional Calendar for the 2022 MotoGP World Championship. The Calendar features 21 rounds and sees the paddock take to the track [...]
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October 7, 2021
5 Brilliant Ideas for Sponsorship Activation in Motorsports
We talked and wrote about activations several times, and we shared and analysed many sports activation ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in[...]
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September 30, 2021
Formula 1: what you wanted to know but never dared to ask
Aaaaaaah, the Formula 1, the pinnacle of motorsport, the highest form of racing on four wheels, and arguably one of the most popular sports in the world. While some argue that motor racing wa[...]
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September 24, 2021
Which motorsport is the fastest?
There are several types of motorsports that are considered the fastest, depending on the specific criteria used to measure speed. Here are some examples: Land speed records: The fastest land [...]
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August 25, 2021
How to build a 2022 MotoGP sponsorship program for your business
Start a program of sponsorship in MotoGP for your company takes time and a clear set of goals and priorities. While all major sports sponsorship programs may start from the same basics-the pr[...]
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July 21, 2021
5 Benefits of Sports Sponsorships in the Digital Age
Sport sponsorship and sports marketing are extremely efficient tools to improve your brand’s digital strategy and online engagement. Here are five reasons why you should use sports to boost[...]
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July 14, 2021
The Mirco Lazzari Collection: Auteur sports photography goes NFT
Mirco Lazzari, Stargraph and RTR Sports Marketing launch the first Non Fungible Token dedicated to motorsport photography: art, sports and technology open wide the door to the future. They ar[...]
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July 13, 2021
The Top 10 Most Famous Brands in Formula 1
Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with wor[...]
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July 6, 2021
How sport can help your brand to boost
At RTR Sports Marketing the motto is ‘We provide consultancy to companies that are willing to use sport to build a better relationship with their customers.’ Let’s focus on [...]
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June 16, 2021
Understanding the Sports Sponsorship Process from an Agency Expert
Sports marketing agencies have a different perspective when it comes to building and kicking off the right sports sponsorship process. While clients and brands are usually more enthralled by [...]
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