Our blogs
May 4, 2019
Sports Sponsorship in Switzerland
Switzerland and sports sponsorship: a market of excellence with global brands in the paddock Switzerland is one of the countries with the longest and most sophisticated tradition of sports sp[...]
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April 29, 2019
Sports Sponsorship in Thailand
Thailand and sports sponsorship: a growing market where motorsport takes centre stage Thailand has for years been one of the most active sports markets in Southeast Asia. With over 70 million[...]
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April 25, 2019
Sports Sponsorship in Vietnam: the Market in 2026
Vietnam and sports sponsorship: a market in rapid transformation With nearly 100 million inhabitants, one of the fastest-growing economies in Southeast Asia and an increasingly large urban mi[...]
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April 25, 2019
Sports Sponsorship in Indonesia: the Market in 2026
Indonesia and sports sponsorship: a market of 277 million people With over 277 million inhabitants, Indonesia is the fourth most populous nation on earth and one of the most dynamic markets i[...]
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April 24, 2019
Sports Sponsorship in the Philippines: the Market in 2026
The Philippines: a rising market for sports sponsorship in Southeast Asia With over 113 million inhabitants and one of the fastest-growing economies in Southeast Asia, the Philippines represe[...]
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April 23, 2019
Sports Sponsorship in Ireland
Ireland: a sports culture that creates unique sponsorship opportunities Ireland is one of the European nations with the highest rate of emotional identification with sport. Rugby, Gaelic foot[...]
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April 19, 2019
Formula E and Formula 1 Sponsorship: differences and similarities
Formula E and Formula 1: two sponsorship models compared in 2026 Formula E has come a long way since its debut in 2014. What many dismissed as a niche experiment has grown into an FIA World C[...]
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April 16, 2019
Food Brands and MotoGP Sponsorship: Yes, It’s Possible!
The marketing director’s dilemma: canned tuna and MotoGP Imagine a company that produces canned tuna. The marketing director understands the potential of sports sponsorship, has looked [...]
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April 16, 2019
iGaming and Betting: why sponsor MotoGP
Why MotoGP is the ideal championship for betting and iGaming brands Anyone who has watched a Moto3, Moto2, or MotoGP race knows that the outcome is nearly impossible to predict until the fina[...]
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April 15, 2019
Exercise equipment, fitness and MotoGP sponsorships
Not just riders — elite athletes The level of physical conditioning required to race a modern MotoGP machine is something the general public consistently underestimates. MotoGP bikes produc[...]
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April 15, 2019
Is the Sport You Sponsor in Good Health?
Why a sport’s health is the first metric to assess before sponsoring it The title of this article might sound a little provocative, but it isn’t at all. The motivations behind the[...]
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April 11, 2019
Forex Trading and MotoGP Sponsorship
Forex and major sports: a well-established relationship Unlike other industry sectors, retail finance — and Forex trading in particular — has a long tradition of investing in sport. Formu[...]
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April 10, 2019
Forex Trading and MotoGP: The Still-Unexplored Opportunity
Forex and major sports: a well-established marriage Unlike other industrial sectors, retail finance and Forex Trading in particular have a long tradition of investing in sports. Formula 1, fo[...]
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April 10, 2019
Food Products and MotoGP: Yes, It’s Possible!
The marketing director’s doubt: canned tuna and MotoGP Imagine a company that produces canned tuna. The marketing director knows the potential of sports sponsorships, has examined footb[...]
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April 8, 2019
Fitness Equipment Sponsorships and MotoGP: An Untapped Partnership
MotoGP riders are among the most complete athletes in professional sport. At 300 horsepower and speeds above 340 km/h, the physical demands placed on a Grand Prix motorcycle rider are extraor[...]
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April 8, 2019
Fitness and MotoGP Sponsorship: Riders as Elite Athletes
MotoGP riders are among the most complete athletes in professional sport. At 300 horsepower and speeds above 340 km/h, the physical demands placed on a Grand Prix motorcycle rider are extraor[...]
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April 7, 2019
Clothing, fashion and sports: a failure-proof combination
Fashion and sport have a great deal in common: the former has drawn heavily on the latter, bringing to market a multitude of products that were once confined to specific activities or the gym[...]
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April 4, 2019
MotoGP Show Bikes: what are they? And how are they used?
Show bikes are replicas of the motorcycles used by riders during MotoGP competitions. Teams make them available to their main sponsors and partners as a marketing tool for special events: exh[...]
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April 3, 2019
Sponsorship activation examples
You already know you want to invest in sports. You have a clear idea of which disciplines align best with your brand, and how your customers might respond to certain types of partnerships. Bu[...]
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April 3, 2019
Fashion and Sport: a Failure-Proof Combination
Fashion and sport have a great deal in common: fashion has drawn generously from sport, bringing to market a wealth of products that were once confined to specific activities or the gym. This[...]
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