Our blogs
March 1, 2020
Sports venues and sponsorship. Naming rights and more
Among the most interesting sports marketing opportunities, there is growing interest in all the activities related to sports facilities and complexes, i.e. stadiums, circuits, sports halls an[...]
Read More
February 15, 2020
Motorsport sponsorship opportunities: Why racing is great for business.
At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because[...]
Read More
February 9, 2020
Moto2 and Moto3 sponsorship: Why investing in smaller sporting series is more than just a good first step
It’s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compellin[...]
Read More
February 3, 2020
Rossi stepping down? MotoGP today, sponsorship and the future
News that Valentino Rossi is out of the Yamaha MotoGP Team for 2021 radically changes the geography of MotoGP today: from the sport to sponsorship in MotoGP, the world of motorcycle racing is[...]
Read More
February 3, 2020
Answering all your Formula 1 questions. Welcome to our F1 FAQ.
What is Formula 1? And why all the questions? Formula 1 is the pinnacle of 4-wheel racing and the biggest series in motorsport. It’s a global sport, loved by millions, but also an impor[...]
Read More
January 12, 2020
5 trends of MotoGP 2020 Sponsorship: what to expect for the new season
There is no doubt that there have been radical changes to the world of sports marketing and sponsorship in recent years: changes in the way sports are enjoyed, the removal of geographical bar[...]
Read More
January 8, 2020
The 2020 ABC of MotoGP Hospitality
2020 MotoGP Hospitality A – Around the World The MotoGP World Championship travels 5 continents and 19 races along 9 months of fierce competition. From Australia to Italy, from Argentin[...]
Read More
December 8, 2019
Formula E: sponsorships, business and the future
The exponential growth of FIA full electric series is a significant signal given at both sport and sponsorship level to all professional championships and leagues, as well as to anyone engage[...]
Read More
December 1, 2019
Final championship standings for the 2019 F1 season!
Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 413 points and it’s the sixth World Title for the British Driver and third in a row. His team [...]
Read More
November 21, 2019
Wishing to sponsor Formula E? We have 21 good reasons to be in the game.
Why should you sponsor Formula E? The reasons are many, in number and in type. Needless to say, the leading electric championship in the world is on a steady rise and it boasts a number of n[...]
Read More
November 17, 2019
Final championship standings for the 2019 MotoGP season!
Repsol Honda’s Marc Marquez has won the 2019 MotoGP Championship with 420 points. It’s the sixth World Title for the Spanish rider in the first class and fourth in a row. Andrea D[...]
Read More
November 3, 2019
Sports marketing and authenticity: between complexity and effectiveness
The ability to pass on promotional values and messages in an effective and unaffected manner is one of the greatest peculiarities of sports sponsorships and sports marketing in general. The a[...]
Read More
October 30, 2019
MotoGP 2020 Teams and Riders Lineup
With Brad Binder joining the factory KTM team and Iker Leucona replacing Syahrin at Red Bull Tech3, the official 2020 MotoGP World Championship Teams and Riders line-up is now complete. Truth[...]
Read More
October 28, 2019
Best Sports Marketing Agencies for MotoGP Sponsorship
Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general. It’s a valid question –[...]
Read More
September 26, 2019
MotoGP: back to Finland, at last!
According to the yet to be confirmed calendar of MotoGP 2020, the paddock will fly back to Finland to race on the KymiRing circuit after 39 long years. The romance between the Scandinavian co[...]
Read More
September 23, 2019
Sponsor Sticker: the MotoGP sticker is synonymous with victory
One need only type “MotoGP Sponsor Sticker” into any search engine to discover the vast world of sticker kits to decorate motorcycles and scooters like the MotoGP racers. For thos[...]
Read More
August 27, 2019
The Complete Sponsor List for the 2019 MotoGP Season
Below is the complete sponsor list for the Teams competing in the 2019 MotoGP Championship. All the companies and brands, alongside with every sponsorship project, have been extracted from th[...]
Read More
August 4, 2019
2019-2020 FIA Formula E Race Calendar
With 14 races in 12 cities across 4 Continents, the Formula E Race Calendar for the 2020 season is packed with action. The all-electric series takes off in Saudi Arabia, with a double race in[...]
Read More
July 28, 2019
Sponsorships and product categories: the guarantee of exclusivity
The initial step in any sports sponsorship program is for the business to check which product categories are available. The Science of Commodities, the discipline that studies the nature, pos[...]
Read More