Our blogs
May 17, 2019
Sports Sponsorship in Germany: MotoGP, Football and Motorsport
Germany is the world’s third-largest economy by GDP, with 83 million inhabitants and one of the highest average purchasing powers in Europe. For a brand looking to use sport as a market[...]
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May 14, 2019
Sports sponsorship in Africa: the global brands leading the way
Africa is not tomorrow’s sports sponsorship market. For some strategic brands, it is already today. I say this because the cliché persists: Africa as a frontier, as a long-term bet, as[...]
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May 10, 2019
Sports Sponsorship in the Netherlands
The Netherlands and sports sponsorship: a passionate market with motorsport’s “Cathedral” The Netherlands is home to one of the most legendary circuits in world motorsport: [...]
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May 8, 2019
Sports sponsorship in Africa 2: the international brands supporting African sports
Sports sponsorships continue to find tremendous opportunities in Africa: from supporting emerging sports to projects linked to youth academies, from local teams to national championships, spo[...]
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May 4, 2019
Sports Sponsorship in Switzerland
Switzerland and sports sponsorship: a market of excellence with global brands in the paddock Switzerland is one of the countries with the longest and most sophisticated tradition of sports sp[...]
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April 29, 2019
Sports Sponsorship in Thailand
Thailand and sports sponsorship: a growing market where motorsport takes centre stage Thailand has for years been one of the most active sports markets in Southeast Asia. With over 70 million[...]
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April 25, 2019
Sports Sponsorship in Vietnam: the Market in 2026
Vietnam and sports sponsorship: a market in rapid transformation With nearly 100 million inhabitants, one of the fastest-growing economies in Southeast Asia and an increasingly large urban mi[...]
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April 25, 2019
Sports Sponsorship in Indonesia: the Market in 2026
Indonesia and sports sponsorship: a market of 277 million people With over 277 million inhabitants, Indonesia is the fourth most populous nation on earth and one of the most dynamic markets i[...]
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April 24, 2019
Sports Sponsorship in the Philippines: the Market in 2026
The Philippines: a rising market for sports sponsorship in Southeast Asia With over 113 million inhabitants and one of the fastest-growing economies in Southeast Asia, the Philippines represe[...]
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April 23, 2019
Sports Sponsorship in Ireland
Ireland: a sports culture that creates unique sponsorship opportunities Ireland is one of the European nations with the highest rate of emotional identification with sport. Rugby, Gaelic foot[...]
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April 19, 2019
Formula E and Formula 1 Sponsorship: differences and similarities
Formula E and Formula 1: two sponsorship models compared in 2026 Formula E has come a long way since its debut in 2014. What many dismissed as a niche experiment has grown into an FIA World C[...]
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April 16, 2019
Food Brands and MotoGP Sponsorship: Yes, It’s Possible!
The marketing director’s dilemma: canned tuna and MotoGP Imagine a company that produces canned tuna. The marketing director understands the potential of sports sponsorship, has looked [...]
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April 16, 2019
iGaming and Betting: why sponsor MotoGP
Why MotoGP is the ideal championship for betting and iGaming brands Anyone who has watched a Moto3, Moto2, or MotoGP race knows that the outcome is nearly impossible to predict until the fina[...]
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April 15, 2019
Exercise equipment, fitness and MotoGP sponsorships
Not just riders — elite athletes The level of physical conditioning required to race a modern MotoGP machine is something the general public consistently underestimates. MotoGP bikes produc[...]
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April 15, 2019
Is the Sport You Sponsor in Good Health?
Why a sport’s health is the first metric to assess before sponsoring it The title of this article might sound a little provocative, but it isn’t at all. The motivations behind the[...]
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April 11, 2019
Forex Trading and MotoGP Sponsorship
Forex and major sports: a well-established relationship Unlike other industry sectors, retail finance — and Forex trading in particular — has a long tradition of investing in sport. Formu[...]
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April 10, 2019
Forex Trading and MotoGP: The Still-Unexplored Opportunity
Forex and major sports: a well-established marriage Unlike other industrial sectors, retail finance and Forex Trading in particular have a long tradition of investing in sports. Formula 1, fo[...]
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April 10, 2019
Food Products and MotoGP: Yes, It’s Possible!
The marketing director’s doubt: canned tuna and MotoGP Imagine a company that produces canned tuna. The marketing director knows the potential of sports sponsorships, has examined footb[...]
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April 8, 2019
Fitness Equipment Sponsorships and MotoGP: An Untapped Partnership
MotoGP riders are among the most complete athletes in professional sport. At 300 horsepower and speeds above 340 km/h, the physical demands placed on a Grand Prix motorcycle rider are extraor[...]
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April 8, 2019
Fitness and MotoGP Sponsorship: Riders as Elite Athletes
MotoGP riders are among the most complete athletes in professional sport. At 300 horsepower and speeds above 340 km/h, the physical demands placed on a Grand Prix motorcycle rider are extraor[...]
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