Our blogs
March 19, 2019
Sports Marketing Strategies
Let’s clear the air! Marketing may be associated to many definitions. Click this link and you will find over seventy of them: https://heidicohen.com/marketing-definition/ For the sake of si[...]
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March 7, 2019
Social media and sports marketing: your fans one click away!
How to use social networks in sports Social media are used very effectively to communicate with fans directly and, in some cases, in real time too. Teams, businesses and athletes have at leas[...]
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March 6, 2019
Sponsorship: A Safe Tool to Get Noticed by Your Audience
Every brand has a proven tool to get noticed by its audience: Sponsorship What does a brand need to do to stand out among all other brands? How can audiences become familiar enough with a bra[...]
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March 5, 2019
More informed and savvy audiences: this is the new target of sports sponsorships
An effort to understand how sponsorships convey subtle messages began after witnessing reactions to a seven-year, $600 million agreement in 2012 in which US-based Chevrolet became a sponsor o[...]
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March 4, 2019
Sports Licensing Companies: Why Working with a Specialist Makes the Difference
Why work with a specialised sports licensing company? When a company first approaches the world of sports licensing, the instinct is often to go direct: reach out to the rights holder, negoti[...]
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March 3, 2019
What is a technical sponsor?
Among the many types of sponsorship and partnerships possible, already discussed in the previous pages of this blog, certainly deserves a closer examination the technical sponsor. Without any[...]
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March 3, 2019
Great Product Licensing in Sport: How Brands Turn “Good” Into “Wow”
There are many examples of how sports licensing has managed to elevate everyday products and turn them into something truly exceptional. Sport, its values, its teams, its heritage and its ima[...]
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February 28, 2019
What small business opportunities are there in sports sponsorship?
If you’re thinking about taking the plunge and investing in sports sponsorship, you might be wondering about budgets – do you need a large one, for example? How far will your budget s[...]
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February 28, 2019
Advertising & Sponsorship: what is the difference?
Inclusion vs Intrusion, Value Growth, and Storytelling Why should a company go for sponsorship in place of advertising? Why invest money in sports partnerships and opt for sponsorships when v[...]
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February 28, 2019
Brand Licensing Costs: Minimum Guarantee, Royalties and How Deals Work
How much does it cost to invest in a brand licensing operation? This is one of the most frequent questions we get asked when talking about licensing. It is a legitimate question – and o[...]
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February 26, 2019
Sport sponsorship: what is sponsorship activation?
It’s a term you’re likely to hear over and over again when it comes to sports sponsorship, but it doesn’t necessarily mean you know its definition. So, what is sponsorship activation? A[...]
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February 26, 2019
Sport Licensing: Boost Your Sales with the Power of Sport
Competing in the global market is increasingly difficult. Companies, especially mid-sized ones, are under growing pressure: low-cost production delocalization has forced many out of business,[...]
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February 25, 2019
Sports Sponsorship: what are the advantages of sponsorship in business?
If you’re thinking of investing in sports sponsorship, it’s important to know exactly what the advantages of sponsorship in business are. Of course, it’s likely that you’re already as[...]
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February 18, 2019
Motorsport Is Too Dangerous to Sponsor — Is It Really Against Your Company Policy?
There’s a phrase that anyone who works at a sports sponsorship agency hears periodically — usually toward the end of a meeting that seemed to be going well. It comes from a marketing dire[...]
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February 17, 2019
How do sponsorships benefit the sports organization and the sponsor?
Aside from “how does sponsorship work in sports?”, one of the most interesting questions within sports marketing is, “how do sponsorships benefit the sports organization and the sponsor[...]
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February 12, 2019
Riders, Teams and social reach: benefits for sponsors
The Power of Social Media in Sports Sponsorship: MotoGP and Italian Media (2025 Update) Any corporate marketing and communication initiative is now universally recognized as closely linked to[...]
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January 28, 2019
Sports sponsorships: how much are they worth in football, F1, MotoGP and tennis?
How much do sports sponsorships in F1, MotoGP, football and tennis cost? A comparison of the minimum budget required to gain visibility. Sports sponsorships can be worth from a few thousand e[...]
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January 24, 2019
MotoE sponsorship: do not miss the chance
The first World Championship of the FIM MotoE series will be opened officially on May the 5th 2019 at the MotoGP race on the circuit of Jerez (Spain). This new series with its five-round cale[...]
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January 17, 2019
Becoming a Formula E sponsor? Here are five good reasons
Formula E, the leading world championship of electric-powered cars, is now in its fifth season. Its success is evident not only in strong TV ratings and high track attendance but also in the [...]
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January 15, 2019
Offline marketing vs social: 3 things to consider
It’s a question that brands involved in sports marketing are asking more and more – should I commit marketing spend online, or off? Here, we weigh up some of the factors involved. Dir[...]
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