Our blogs
November 9, 2018
Ride of the Day: Marussia B2
The Marussia B2 is the B1 successor, first shown to the public at the 2009 Frankfurt Motor Show. The differences between the B1 and the B2 are only cosmetic; the B2 offers a new, edgier desig[...]
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October 21, 2018
LCR, Crutchlow score brilliant 2nd at Motegi
LCR Honda CASTROL rider Cal Crutchlow produced the goods at HRC’s home race on Sunday as he claimed second place at the Twin Ring Motegi. Having been consistently fast throughout the weeken[...]
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October 21, 2018
Marc Marquez crowned 2018 World Champion at Motegi
Marc Marquez took an incredible victory at Twin Ring Motegi yesterday, becoming the 2018 MotoGP World Champion with three races to go, in front of Honda President and CEO Mr Takahiro Hachigo,[...]
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October 18, 2018
Building Competitiveness: The True Challenge for the Future of Sports Marketing
In motorsport and sport in general, competitiveness is never guaranteed: it must be built, negotiated, and sometimes mandated by regulation. And it is precisely this — the ability to ensure[...]
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October 14, 2018
Looking for Sponsors: The Importance of Reading the Label
A few days ago we received a contact request through our website form. The message was brief: “it would be worth discussing by phone”, with no further details. We replied promptly[...]
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October 14, 2018
I want to sponsor MotoGP: how can I get involved?
Three hundred million euros. That is the estimated total annual revenue collected by MotoGP teams in sponsorship rights, according to industry analyses over recent years. And yet, the vast ma[...]
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October 14, 2018
Women-only motor racing is coming in 2019 with the W Series
2019 will see the introduction of the W Series, a women’s single-seater motorsport championship backed by the Fédération Internationale de l’Automobile (FIA). With six races sch[...]
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October 14, 2018
Women in Two-Wheel Motorsport: a Love Story in Progress
In 2018, Ana Carrasco’s victory in the WorldSSP300 Championship made history: she became the first woman to win a world title in a pure speed motorcycle class. That victory sparked a de[...]
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October 6, 2018
Yamaha Movistar GP: Vinales scores important podio while Rossi is 3rd in Thailand
Nobody knew what to expect at the inaugural MotoGP race in Buriram, adding even more tension and excitement to the atmosphere on the starting grid, and the PTT Thailand Grand Prix certainly d[...]
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October 6, 2018
Repsol Honda: Marquez takes first Thai win as Pedrosa crashes out
It was another master-class race for Championship leader Marc Marquez, who took the first MotoGP win ever in Thailand in front of a cheering, enthusiast crowd of more than 100.000 spectators.[...]
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October 4, 2018
MotoGP 2018: September round-up, and looking forward to next year
After the stage set in Aragon, we might have begun to question whether the MotoGP World Championship is already over… and it’s easy to answer that yes, it may very well be. We all know th[...]
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October 1, 2018
SIFI and LCR Honda Team: together for the eyecare culture
Last week, in the suggestive location of the Hofburg Palace in Wien, took place the annual Event that celebrates the partnership between Sifi (the international ophthalmic company based in Ca[...]
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September 30, 2018
Where to stay, eat and spectate at the Aragon Grand Prix
The Aragon Grand Prix, the 14th stage of the MotoGP Championship, takes place on the modern track of Motorland Aragon. It’s an atypical stage (especially for a European Grand Prix), and may[...]
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September 26, 2018
F1: on young drivers, adult champions, and old sclerotics
The age of F1 drivers – how they appear to be getting younger and younger, and in turn less and less prepared – is one that comes up time and time again. The subject came up when 25-year-[...]
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September 25, 2018
Antonio Giovinazzi, Alfa Romeo Sauber F1’s new driver, returns to the wheel
Marténe (as the locals call it; otherwise known as Martina Franca), is a small town that lays on the slopes of the Apulian Murgia in southern Italy. It’s from this Apulian locale that Anto[...]
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September 23, 2018
Sports sponsorship: understanding product categories, available spaces, and guarantees of exclusivity
One of the first checks to be made when starting a sports sponsorship programme is the availability of the product categories. The first question we should answer is: what is a product catego[...]
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September 11, 2018
Fenati’s reckless Misano move needs to be taken seriously
As well as Misano’s famed twists and turns, fans were also stunned by an altogether unexpected plot twist – in a fit of frustration, Moto 2 rider Romano Fenati grabbed the front bra[...]
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September 7, 2018
Marketing of sports businesses: top 3 tips
Sports marketing and online communication A correct web marketing strategy combined with sports marketing consulting can contribute to improving brand development, brand awareness, and visibi[...]
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September 3, 2018
What Is the MotoGP VIP Village and What Does It Offer?
The MotoGP VIP Village is Dorna’s official corporate hospitality package for the Motomondiale. Here’s what it includes, what it costs, and whether it’s the right fit for you[...]
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August 12, 2018
Why sports sponsorship is winning in the advertising game
Global sponsorship spending has bucked the trend of most advertising over the past few years, bringing in over $60 billion in 2017 alone – no mean feat, when you consider how much tradi[...]
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