Our blogs
February 27, 2019
Sports licensing companies: why you should talk to them
Sports licensing companies: should you talk to them or not? This is a nice question and thanks to God you have this doubt. Did you buy anything lately? A Tennis racket, an HD TV Screen or a[...]
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February 26, 2019
Sport sponsorship: what is sponsorship activation?
It’s a term you’re likely to hear over and over again when it comes to sports sponsorship, but it doesn’t necessarily mean you know its definition. So, what is sponsorship activation? A[...]
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February 26, 2019
Sport Licensing: boosting your sales through the power of sports
Competing in the global market is very difficult. Companies, especially the middle-sized ones, are facing very challenging times. Delocalization linked to low cost production forced quite a f[...]
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February 25, 2019
Sports Sponsorship: what are the advantages of sponsorship in business?
If you’re thinking of investing in sports sponsorship, it’s important to know exactly what the advantages of sponsorship in business are. Of course, it’s likely that you’re already as[...]
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February 18, 2019
Motorsport is dangerous, we won’t sponsor it, it’s against our company policy
Motorsport is exciting; the speed that is one of its essential components makes you shiver. The feeling of danger and the risk that drivers and riders run make these sports even more exciting[...]
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February 17, 2019
How do sponsorships benefit the sports organization and the sponsor?
Aside from “how does sponsorship work in sports?”, one of the most interesting questions within sports marketing is, “how do sponsorships benefit the sports organization and the sponsor[...]
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February 12, 2019
Riders, Teams and social reach: benefits for sponsors
The Power of Social Media in Sports Sponsorship: MotoGP and Italian Media (2025 Update) Any corporate marketing and communication initiative is now universally recognized as closely linked to[...]
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January 28, 2019
Sports sponsorships: how much are they worth in football, F1, MotoGP and tennis?
How much do sports sponsorships in F1, MotoGP, football and tennis cost? A comparison of the minimum budget required to gain visibility. Sports sponsorships can be worth from a few thousand e[...]
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January 24, 2019
MotoE sponsorship: do not miss the chance
The first World Championship of the FIM MotoE series will be opened officially on May the 5th 2019 at the MotoGP race on the circuit of Jerez (Spain). This new series with its five-round cale[...]
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January 21, 2019
MotoGP sponsorship: the differences between sponsoring a rider and sponsoring a team
If you’ve decided to sponsor a sport (for example, MotoGP) and have gathered all the necessary information on teams and athletes, you might find yourself with one major question to answer[...]
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January 17, 2019
Becoming a Formula E sponsor? Here are five good reasons
Formula E, the leading world championship of electric-powered cars, is now in its fifth season. Its success is evident not only in strong TV ratings and high track attendance but also in the [...]
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January 15, 2019
Offline marketing vs social: 3 things to consider
It’s a question that brands involved in sports marketing are asking more and more – should I commit marketing spend online, or off? Here, we weigh up some of the factors involved. Dir[...]
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January 13, 2019
Download: 2019 MotoGP Calendar plus F1, FormulaE and MotoE
With the new year well underway, we thought it could be useful for all the petrolheads and sponsorship managers out there to get the racing calendars for the 4 main worldwide racing series, n[...]
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January 13, 2019
4 challenges riders and teams will face in MotoGP 2019
The new MotoGP season is underway, and managers and riders alike have been looking at the lessons learned in 2018 – and forecasting the challenges that they might face this year. Here a[...]
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January 10, 2019
Jorge Lorenzo’s new challenge at Repsol Honda
After two years at Ducati, former MotoGP champion Jorge Lorenzo has made a bold move ahead of MotoGP 2019 and switched teams. Lorenzo’s move to Repsol Honda from Ducati for MotoGP 2019 come[...]
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January 8, 2019
The most important team and rider changes ahead of MotoGP 2019
There’s change afoot for both riders and teams in MotoGP 2019, with the break-up of decades-old partnerships and new riders coming up from the lower ranks of motorsport with a promise to sh[...]
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January 3, 2019
David vs Goliath: Small agencies vs the big guys
For many who want to invest in sports marketing, a small to medium-sized agency is likely to be the most effective choice. So, what are the benefits of using a small agency over a larger one [...]
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January 1, 2019
Jorge Lorenzo & Red Bull: beginning a sports sponsorship campaign effectively
Only a few days ago, new Honda rider Jorge Lorenzo appeared alongside Max Verstappen of the Red Bull Formula 1 team as guest of Sport und Talk aus dem Hangar 7, on Red Bull’s Servus TV. It[...]
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December 23, 2018
Sports Sponsorship and Social
Sports sponsorship, marketing and social There’s no question that the way we’re watching and engaging with sports is changing. Whilst in the past we might have been limited to physically [...]
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December 17, 2018
Approaching sports sponsorship: 7 questions to get started on the right foot
Sports sponsorship is a hugely effective marketing tool for both large and small companies and for every type of brand – whether new or already well known. Direct sales impact, extraordinar[...]
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