Our blogs
September 7, 2018
Marketing of sports businesses: top 3 tips
Sports marketing and online communication A correct web marketing strategy combined with sports marketing consulting can contribute to improving brand development, brand awareness, and visibi[...]
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August 12, 2018
Why sports sponsorship is winning in the advertising game
Global sponsorship spending has bucked the trend of most advertising over the past few years, bringing in over $60 billion in 2017 alone – no mean feat, when you consider how much tradi[...]
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August 12, 2018
MotoGP: the benefits of sponsoring the Rights Holder of the Championship
MotoGP sponsorship: the benefits of sponsoring Dorna, the rights holder of the championship One aspect of MotoGP sponsorship that might not be immediately considered by those looking to inves[...]
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August 1, 2018
MV Agusta returns to Moto2. Here’s why manufacturers love racing
It’s an iconic status symbol – so when the Forward Racing Team unveiled the first official images of the MV Agusta chassis prototype for the Moto2 2018 championship on Monday 30th July, t[...]
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July 22, 2018
Licensing and co-branding: 2 opportunities to invest in sports marketing
If you’re looking to invest in sports marketing, you might be wondering what exactly licensing and co-branding are, how they work and what is better for your company/brand (co branding vs l[...]
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July 1, 2018
Marc Marquez takes a mighty win at Assen, in one of the best MotoGP races ever
The 70th Dutch TT at Assen will probably long be recalled by bike fans around the world as one of the best MotoGP races in the series’ history; the eight protagonists for a podium finish in[...]
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June 30, 2018
Sponsorship scams and frauds: a very Italian problem
Unfortunately, in recent days we have had to read the latest in a series of cases where arrests in connection with false sports sponsorships and inflated invoices have come to light. This tim[...]
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June 21, 2018
“We do not have a big budget, we cannot enter sport sponsorship”
Budget is one of the hot topics when it comes to sports and companies often think they do not have the resources to get involved. “We have no budget” or “we do not have many[...]
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June 21, 2018
Marquez, Lorenzo and the Monster-Red Bull war of sponsorship
The premise is that there is not yet a public and official answer to the question posed in the title of this article. This does not mean that, for those of us involved in sports marketing, Jo[...]
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June 18, 2018
Will the Marquez-Lorenzo Dream Team kill MotoGP in 2019?
Is the “Dream Team” a good thing for MotoGP? The signing of Lorenzo for the working Honda HRC Team has struck the paddock like a lightning two weeks ago. I had the time to digest it and I[...]
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June 17, 2018
MotoGP: Rossi scores 3rd in Catalunya, remains 2nd in Championship
Movistar Yamaha MotoGP‘s Valentino Rossi has taken his third consecutive third-place finish in the 2018 MotoGP World Championship at today’s Gran Premi Monster Energy de Catalunya. Te[...]
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June 14, 2018
Leveraging on sponsorship: how to use image rights in communication
How to use the image rights acquired from a sponsorship deal to create effective marketing and communication plans, engaging and interesting for the public Several times on these pages we sai[...]
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June 13, 2018
How do I choose the sport to sponsor? A quick guide
This is a big dilemma, shall I follow my gut or should I look into the numbers? Well, I will look into the numbers, they don’t lie. But before that, the main suggestion is: go for something[...]
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June 4, 2018
Is a MotoGP Paddock Pass worth it? We review the hottest ticket in town
You’ve been wanting it, you’ve been craving it, you’ve been hunting it, and now you have it; but is a MotoGP Paddock Pass worth it? The answer is, well, “maybe”. Time to shed some l[...]
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June 3, 2018
Rossi scores 3rd at Mugello, climbs to 2nd in the Championship
Movistar Yamaha MotoGP’s Valentino Rossi had the Autrodromo del Mugello turned into a sea of yellow as he grabbed third place in a hard-fought race. Maverick Viñales had a more challen[...]
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May 30, 2018
Sponsorship and Women: a common misunderstanding
Many products are considered to be a prerogative of the female public. Therefore, we often hear: “We do not sponsor sports, because the purchasing manager is a woman”. There can [...]
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May 28, 2018
Sponsorship and hooligans. How to deal with violent fans
Unfortunately, the one between sponsorship and hooligans can be a tough combo to deal with. Can a sponsoring brand have problems because of the team’s supporters? Fans, especially in some d[...]
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May 23, 2018
Sponsorship: what happens if your team doesn’t win?
In sports (as in life) there can be only one winner. On the other hand, many lose, and quite often I am part of the category. The important thing is to be resilient and to stand up again. Th[...]
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May 21, 2018
Sports sponsorship and bonus covered by insurance
Sometimes sports sponsorships grant a bonus to athletes or teams linked to their results. The team winning the Champions League, the driver who becomes world champion, the national team that [...]
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May 20, 2018
Why are foreign sponsors flooding European sports?
In order to understand the enormous power of sport sponsorship, and its effectiveness for businesses all over the world, a look at the Premier League clubs’ kit deals could be enough. Out o[...]
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