Our blogs
May 23, 2018
Sports Sponsorship: What Really Happens When Your Team Doesn’t Win?
Picture the scene. It’s Sunday afternoon, and your marketing department has its eyes fixed on the screen. The car bearing your logo is in twelfth position, a minute behind the race lead[...]
Read More
May 21, 2018
Sports sponsorship and bonus covered by insurance
Sometimes sports sponsorships grant a bonus to athletes or teams linked to their results. The team winning the Champions League, the driver who becomes world champion, the national team that [...]
Read More
May 20, 2018
Why are foreign sponsors flooding European sports?
In order to understand the enormous power of sport sponsorship, and its effectiveness for businesses all over the world, a look at the Premier League clubs’ kit deals could be enough. Out o[...]
Read More
May 20, 2018
2018 MotoGP: untamable Rossi takes LeMans podium
Movistar Yamaha MotoGP‘s Valentino Rossi showed once again you should never count him out for the race, regardless of his starting position. He displayed a competitive pace aboard his YZR-M[...]
Read More
May 20, 2018
Marquez takes LeMans win, extends championship lead to 36
Marc Marquez enjoyed another fantastic race weekend, taking his third consecutive victory this season, the 64th of his career, and his 38th in MotoGP, equalling Casey Stoner’s Premier Cla[...]
Read More
May 17, 2018
Sports Sponsorship and Scandals: What Happens When Things Go Wrong
Updated September 2026. On 15 February 2025, as Jannik Sinner prepared to defend the Australian Open title he had just won, his settlement with WADA made headlines: a three-month ban for the [...]
Read More
May 15, 2018
How does sponsorship work?
Why beg for attention if you can be worshipped by your customer? There is no point in interrupting and begging someone for their attention when your brand can be embedded in something that yo[...]
Read More
May 11, 2018
What is a value in kind sponsorship or a barter sponsorship?
When discussing sports sponsorship, almost everyone imagines a straightforward transaction: the brand pays, the team displays the logo. Cash for visibility. End of story. The reality of the m[...]
Read More
May 9, 2018
How much does sports sponsorship cost? Sometimes a lot, but it is worth even more
How much does sport sponsorship cost, and how much does it cost to sponsor a sports team? Sport sponsorship is one of the most efficient and used marketing strategies in the world of business[...]
Read More
May 8, 2018
What sport should I sponsor? Football or tennis? If you are in Pakistan, maybe Cricket.
Is it better to sponsor football or tennis? God knows, there is not such a thing as a better sport. There are different clients, in different areas of the world, engaged in different activit[...]
Read More
May 7, 2018
Motorsport Sponsorship and fan Engagement
Can I engage the fans at the track during the MotoGP race week end? Last year more than 2.660.000 people attended the 18 races of the MotoGP Championship. On average, there were more than 148[...]
Read More
May 4, 2018
What lead us to work so often in Motorsport. Four selling points that had us sold
“Why do you have so many motorsports-related case histories?” That’s a frequent question among those who call us for the first time, and even when we meet someone, the question [...]
Read More
May 3, 2018
Which sport should I sponsor?
Do you only deal with Motorsports? Obviously not, we can actually offer sponsorship in any sport. We are not the commercial arm of a League, a Team or an event, we do not represent an athlete[...]
Read More
May 3, 2018
Why does RTR Sports work so much in motorsport?
It is one of the first questions we are asked, almost always, in the early weeks of a new relationship with a prospective client. “Why do almost all your clients end up in MotoGP or For[...]
Read More
May 1, 2018
Sports Sponsorships and Consumer Impact: The Path to Purchase
Anyone who has ever attended a major sporting event — whether they know anything about sponsorships or not — knows how exhilarating, powerful and inclusive it feels to be among thousands [...]
Read More
April 29, 2018
What’s the best position for my logo in a sponsorship deal?
In the right place at the right time! Sports sponsorship. Food for thought The marketing director gave us all the necessary information we needed to be able to put together a good proposal. M[...]
Read More
April 29, 2018
What’s a sponsorship plan and how to use it
Most companies entering sports sponsorship make a predictable mistake: they sign the contract, get their logo placed on the bike or car, and wait for the magic to happen on its own. It is not[...]
Read More
April 29, 2018
Shedding a light on “Sports Marketing”. Sponsorship is finding its feet in this field.
In 2016, $60.1 billion was spent Globally by brand marketers on sponsorship deals. An increase of 4.6% from 2015 (IEG, 2017). This growing popularity of sponsorship deals is mainly due to 4[...]
Read More
April 25, 2018
Sponsorship Vs Advertising, strengths and weaknesses, a clear comparison
At RTR we deal only with sponsorships so we could be accused of being, if we stay in sports, supporters of sponsorship…and this is a necessary premise. We will, therefore, try to give [...]
Read More
April 23, 2018
Sponsorship vs. pitch-side advertising: which one actually works?
Ninety-two million dollars a year. That is what Honda paid to have its name on the Repsol Honda MotoGP livery — not for a row of banners along the track. For a team, a bike, a story. If you[...]
Read More