Our blogs
March 28, 2019
Suitcases, travel goods and MotoGP sponsorships
Racers and operators, mechanics and engineers, team technicians and staff involved in organization activities: these are all the people who work in the MotoGP business, none excluded. They al[...]
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March 26, 2019
Consumer electronics and MotoGP sponsorships: an everlasting marriage
Motorsports are synonymous with efficiency and reliability. The same efficiency and reliability, combined with low consumption, that consumers seek in the electric appliances they purchase[...]
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March 26, 2019
Sports sponsorship in Ireland
Ireland: an island filled to the brim with passionate, sociable people, who love nothing more than a weekend spent socializing and watching sport. Because of the nation’s dedication to all [...]
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March 26, 2019
Detergents, household products and sponsorships: a winning strategy
History has it that the world of motor racing has little to do with some product categories. If we made a list of such products, soaps and detergents would definitely be on top of it. My feel[...]
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March 25, 2019
The growth of sponsorship: global spending, geography and future
Annual spending in sponsorships The global spending in sports sponsorships is still on the rise: the total worldwide spending in this field went up to 65.8 billion dollars in 2018. This is co[...]
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March 25, 2019
Drink and Drive: why are so many brands of alcoholic drinks involved in motor sports sponsorships?
I was talking about sports marketing a few days ago, and one of the most recurrent positions was that alcoholic drink producers should stay miles away from sponsorships in motorsports. At a p[...]
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March 20, 2019
Why do companies sponsor sports?
Sports ignite passion in their viewers, both those watching at home and those travelling to attend matches, races or tournaments. At RTR Sports Marketing, we’re often asked, “Why do compa[...]
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March 20, 2019
Why do businesses sponsor events?
“Why do businesses sponsor events” you might ask. Sponsoring experiential experiences or live events might seem like a bit of an anomaly for a marketer, especially when there are so many [...]
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March 19, 2019
How to sponsor a sports team
So, you’ve decided that you want to sponsor a sports team—congratulations! You’re about to embark on a journey that will put your brand at the forefront of the sport, engaging with a hi[...]
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March 19, 2019
Sports Marketing Strategies
Let’s clear the air! Marketing may be associated to many definitions. Click this link and you will find over seventy of them: https://heidicohen.com/marketing-definition/ For the sake of si[...]
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March 14, 2019
Sports Marketing Agencies: competences and roles
Sports marketing agencies have a well-defined role in the sports marketing scenario: they do not just seek sponsorships but rather offer consulting services and support businesses that are wi[...]
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March 7, 2019
Social media and sports marketing: your fans one click away!
How to use social networks in sports Social media are used very effectively to communicate with fans directly and, in some cases, in real time too. Teams, businesses and athletes have at leas[...]
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March 6, 2019
Sponsorship: a safe tool to stand out and be noticed
Is your brand looking for a safe tool to get noticed by audiences? Sponsorship is your solution! What does a brand need to do to stand out among all other brands? How can audiences become fam[...]
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March 5, 2019
More informed and savvy audiences: this is the new target of sports sponsorships
An effort to understand how sponsorships convey subtle messages began after witnessing reactions to a seven-year, $600 million agreement in 2012 in which US-based Chevrolet became a sponsor o[...]
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March 3, 2019
What is a technical sponsor?
Among the many types of sponsorship and partnerships possible, already discussed in the previous pages of this blog, certainly deserves a closer examination the technical sponsor. Without any[...]
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March 3, 2019
Great product licensing: how sport turned “good” into “wow”
There are plenty of examples on how sports licensing managed to spice up many products turning them into” wow” products. Sports and their values, teams and their heritage and imag[...]
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February 28, 2019
What small business opportunities are there in sports sponsorship?
If you’re thinking about taking the plunge and investing in sports sponsorship, you might be wondering about budgets – do you need a large one, for example? How far will your budget s[...]
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February 28, 2019
Advertising & Sponsorship: what is the difference?
Inclusion vs Intrusion, Value Growth, and Storytelling Why should a company go for sponsorship in place of advertising? Why invest money in sports partnerships and opt for sponsorships when v[...]
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February 28, 2019
Brand Licensing cost, we review the money behind the process
How much does it cost to invest in a brand licensing operation? This is one of the most frequent questions we get asked when talking about licensing. It is a legitimate curiosity and it is a[...]
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February 27, 2019
Sports licensing companies: why you should talk to them
Sports licensing companies: should you talk to them or not? This is a nice question and thanks to God you have this doubt. Did you buy anything lately? A Tennis racket, an HD TV Screen or a[...]
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