Our blogs
November 22, 2012
M&M’s and NASCAR: Thirty Years, a 4-to-1 ROI and How a Sponsorship Ends
Thirty years, a four-to-one return put on the record in 2012, an exit at the end of 2022 and a one-night comeback in Kyle Busch’s honor: what the M&M’s NASCAR case still has [...]
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October 18, 2012
Red Bull Stratos: Why Red Bull Gave Felix Baumgartner Wings
On 14 October 2012 Felix Baumgartner fell from 38,969 metres and went supersonic with no engine around him. Red Bull did not sponsor Stratos: it invented, funded, produced and broadcast it. W[...]
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