Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
May 19, 2025
How Much Should I Pay to Put My Company Logo on a F1 Car?
In modern Formula 1, brand presence is first and foremost a matter of logo placement. From title partners to small technical suppliers, every commercial agreement ultimately translates into: [...]
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May 8, 2025
WRC Calendar 2025: Full Race Schedule, Locations & Dates
The WRC Calendar 2025 features an expanded 14-round schedule, with new flyaway events in Paraguay, Chile, and Saudi Arabia alongside classic European, African, and Asian rallies. The season k[...]
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May 6, 2025
From Garage to Global: How Motorsport Turns Niche Brands into Global Icons
Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a ne[...]
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May 5, 2025
Why Motorsport Sponsorship Still Delivers in a Digital-First Era
In an era where audiences are bombarded with digital content and multitasking across platforms, motorsport sponsorship offers brands an unparalleled fusion of speed, precision, and global ent[...]
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May 2, 2025
McLaren Formula E Exit: What’s Changing for Sponsors and the Sport
In a significant shift within the motorsport landscape, McLaren Racing has announced its departure from the Formula E Championship at the conclusion of the 2024–25 season. This decision, st[...]
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April 2, 2025
Maximizing Sports Sponsorship Impact: A Strategic Guide for Brand Excellence and Future Growth
In today’s dynamic sports environment, sponsorship is far more than a promotional tactic—it is a strategic cornerstone that boosts brand visibility, forges deep emotional connections, and[...]
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March 20, 2025
Ground Effect F1: What Is It?
Ground effect has long been a game-changing aerodynamic principle in Formula 1, dramatically altering how cars generate downforce and perform on the track. In this blog, we’ll explore the t[...]
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March 19, 2025
F2 sponsorship and F3 sponsorship: a new frontier of opportunity
The world of motorsport is undergoing a profound transformation; the FIA F2 and F3 categories no longer represent simple transitional stages to Formula 1, but true laboratories of excellence,[...]
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March 14, 2025
Hot Wheels Formula 1: sponsorship between tradition, innovation and passion
Recently, the motorsport world has witnessed the birth of a new partnership, the multi-year partnership between Formula 1 and Hot Wheels, announced in 2024 and set to expand in 2025. This col[...]
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March 12, 2025
Moto2 sponsorship agency
As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]
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February 28, 2025
How Esports Fuel Motorsport Sponsorships.
Motorsport is undergoing a momentous transformation, thanks to the integration of digital technologies and virtual racing and the introduction of powerful esport motorsport sponsorship. The m[...]
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February 27, 2025
MotoGP 2025, why the calendar looks East
The 2025 MotoGP calendar marks a turning point for the racing world, with an approach that embraces new geographies and enhances established motorsport traditions. The season, which kicks off[...]
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February 3, 2025
Do F1 cars have a clutch?
Formula 1 is a sport that combines technology, precision engineering and performance at the limit, and it often raises questions even about aspects that seem taken for granted in the world of[...]
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February 1, 2025
What function does the FIA have in motorsport?
In the vast and fascinating world of motorsport, the Fédération Internationale de l’Automobile, better known as the FIA, plays a crucial and multifunctional role. Founded in 1904, the[...]
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January 28, 2025
MotoGP: An Unprecedented Sponsorship Opportunity
The MotoGP World Championship represents the pinnacle of motorcycle racing, a global stage that offers companies a unique opportunity for visibility and connection with a passionate and loyal[...]
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January 16, 2025
All sponsors of Formula E in the 2024/2025 season
Sponsorships are critical to the success of any sporting discipline, and Formula E sponsorship is no exception. By providing financial and/or technological support to both the championship or[...]
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January 1, 2025
Opportunities and Challenges in Sport Public Relations: A Comprehensive Analysis
The realm of sport public relations offers a dynamic landscape for scholars, educators, and practitioners to delve into. The expansion of both professional and university sports worldwide has[...]
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December 23, 2024
Sports sponsorship: the need to seamlessly mix digital and on-field activations
The sports sponsorship represents an extremely effective marketing tool for companies, capable of creating deep emotional bonds with audiences through the passion and enthusiasm that characte[...]
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December 19, 2024
Formula 1 and inclusion: how ‘We Race As One’… and more, is revolutionizing motorsport
The Formula 1 has taken a significant path toward inclusion and diversity through initiatives such as“We Race As One,” the Hamilton Commission, and the F1 Academy. These programs [...]
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December 9, 2024
F1 marketing agency: role, costs, benefits
In the context of the current motorsport marketing landscape, Formula 1 emerges as an invaluable platform, not only because of its vast global following but also because of the unique marketi[...]
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