Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
February 4, 2022
Understanding sponsorship: culture, values and goals
Sports sponsorships have become increasingly popular in recent years as businesses seek to leverage the emotional connection that fans have with their favorite teams as a way to build brand a[...]
Read More
February 15, 2021
What are the fundamental obstacles of Motorsports Marketing?
Motorsport marketing refers to creating, developing, and implementing marketing programs based on motorsports, thus leveraging on the passion of a large worldwide audience (people once known [...]
Read More
February 9, 2021
How to get the maximum ROI from your MotoGP Sponsorship.
There are several steps to follow in order to get the maximum ROI from any sponsorship program. MotoGP sponsorship is no exception and what follows can be applied to sponsorship at large. Obv[...]
Read More
February 8, 2021
The calculation of ROI (return on investment) in sports marketing
A sponsor must know how to measure the value his or her investment has created. The ROI calculation not only provides an assessment of what happened, but is also a useful tool for considering[...]
Read More
October 16, 2020
Covid and event cancellation risk. How to choose the safest disciplines.
When the pandemic started and nations had to introduce lockdowns we all had to stop. Initially it was thought, or rather deluded, that sports could go on smoothly, behind closed doors, withou[...]
Read More
July 22, 2020
MotoGP: Riders or super heroes?
MotoGP: incredible accidents, very fast recovery. Riders or super heroes? The riders of the Motorcycle Racing World Championship have accustomed us to exploits that would also be hard to conc[...]
Read More
May 5, 2020
What will sports marketing after Covid 19 Look like?
Sports Marketing and Coronavirus Covid-19 has hit hard on any sector of life. It has affected us and all that is dear to us: loved ones, habits and certainties. More than ever, this has been [...]
Read More
March 12, 2020
Sponsorships and the Coronavirus. Diminishing the effects on sports investment
Sponsorships and the Coronavirus. Is it possible to diminish the negative effects of epidemics and unpredictable catastrophes? Here are a few observations. This is both a burning and importan[...]
Read More
March 1, 2020
Sports venues and sponsorship. Naming rights and more
Among the most interesting sports marketing opportunities, there is growing interest in all the activities related to sports facilities and complexes, i.e. stadiums, circuits, sports halls an[...]
Read More
February 15, 2020
Motorsport sponsorship opportunities: Why racing is great for business.
At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because[...]
Read More
January 8, 2020
The 2020 ABC of MotoGP Hospitality
2020 MotoGP Hospitality A – Around the World The MotoGP World Championship travels 5 continents and 19 races along 9 months of fierce competition. From Australia to Italy, from Argentin[...]
Read More
November 21, 2019
Wishing to sponsor Formula E? We have 21 good reasons to be in the game.
Why should you sponsor Formula E? The reasons are many, in number and in type. Needless to say, the leading electric championship in the world is on a steady rise and it boasts a number of n[...]
Read More
October 28, 2019
The best sports marketing agencies for MotoGP
Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general. It’s a valid question –[...]
Read More
September 26, 2019
MotoGP: back to Finland, at last!
According to the yet to be confirmed calendar of MotoGP 2020, the paddock will fly back to Finland to race on the KymiRing circuit after 39 long years. The romance between the Scandinavian co[...]
Read More
July 25, 2019
Sponsorship and pollution: a matter of consistency
A brief anecdote. Recently, the marketing manager of a company told me that they would not sponsor motorsports because of the polluting effects caused by cars and motorbikes. I was informed[...]
Read More
July 21, 2019
Things to do to become a MotoGP sponsor
Let’s start this post with an example. After some research and various meetings, a company eventually decides to invest in sports marketing to engage its target more efficiently. The com[...]
Read More
July 17, 2019
How sports sponsorships work in Italy and worldwide
We are often asked how sports sponsorships work in Italy and in the world. The most frequent questions include: “What does it mean to be a sponsor?”, “What do sponsors do?” and genera[...]
Read More
July 15, 2019
Sports sponsorships: highly effective, but with ever elusive resources
When did the sponsorship crisis begin in Italy? The easiest answer would be 2008 in conjunction with the economic crisis. Honestly, we are going through a perfect storm where multiple factor[...]
Read More
July 10, 2019
What are the advantages of sports sponsorships?
If you are considering an investment in sports sponsorships, it is essential to exactly know the commercial advantages they can offer. I am pretty sure that you must have already asked you[...]
Read More
July 8, 2019
Good reasons to choose MotoGP sponsorship
RTR Sports Marketing has focused its core business on sponsorships in MotoGP and motorsports marketing ever since 1995. At RTR we specialize in the provision of consultancy services to compa[...]
Read More