One need only type “MotoGP Sponsor Sticker” into any search engine to discover the vast world of sticker kits to decorate motorcycles and scooters like the MotoGP racers. For those who love motors, they are a sign of belonging to a community; for sponsorship men, they are an extraordinary marketing victory. And sponsors and brands give thanks.

Scooter, stickers and province

I remember well my first scooter: a black Malaguti F10, purchased by my father in May 1998. For those of us who came from the Emilia-Romagna province, the first scooter was an object of desire and a synonym for freedom, but above all a canvas on which to vent artistic and technical creativity. I, who did not shine for engineering skills and at best could replace a muffler, was, however, fascinated by the world of racing and eager to copy the aesthetic side of racing prototypes. Those were the years of Malossi, Abarth stickers , the aforementioned Arrow and LeoVince mufflers, tire lettering filled with white UniPosca, and ProGrip grips with neon inserts. Final touch, the ever-present black arrows and some discussion with the Municipal Police, which has always been unphilanthropic when it came to such creations.

The sticker kits for motorcycles and scooters

Several years later, almost twenty, the world of the Sponsor Sticker, or rather the kit of stickers that can be purchased in specialized stores or online intended for customizing motorcycles and scooters, has not waned, quite the contrary. Just type “sponsor stickers,” “sponsor sticker motogp” or “racing stickers” into a search engine to find yourself faced with a veritable plethora of solutions, of all shapes, forms, sizes and prices. Because after all, even when you are older, the desire to feel a little closer to the riders and heroes of our hearts never wanes.

With 15, 20 euros you can buy a set of stickers similar to those that appear on Sundays on MotoGP and Superbike bikes, not to mention Dakar, Tourism and so on. The more astute manufacturers, of course, have even begun to produce sticker kits divided by brands and teams, so that it is possible to buy the Honda HRC package, with the ever-present Repsol, Red Bull and SC, the Yamaha package with Monster Energy, Eneos and the triple Diapason and so on. The brands, big or small, are all there: from main sponsors to technical sponsors, there is everything you need for an experience-at least graphically-increasingly similar to the real thing.

Sponsor stickers and sports marketing

However, those of us at RTR Sports who are involved in sports sponsorships look at the phenomenon with a closer eye on the marketing and business implications.

We have said on many occasions that one of the motivations that make sports and sports sponsorships an extraordinary communication tool is precisely the ability to speak to the heart of the user, going beyond what are the defense mechanisms that the latter erects against the advertising battge. Thanks to sports, companies and consumers are linked in a binomial that in many cases becomes inseparable, so much so that some consumers want -even paying- to affix a brand logo to their favorite vehicle in order to get closer to the discipline they love so much.

The proliferation of the market for sponsor stickers and racing stickers is a clear implication of what we have defined in several circles as the secondary benefits of sponsorship, that is, those benefits for the sponsoring company that arise from the sponsorship agreement but are not present in an exposed manner within the contract that is signed with the properties. While in fact sponsor stickers are a clear indicator of the effectiveness of the sponsorship tool, the result in terms of awareness and visibility that this phenomenon has for the brands involved should not be forgotten. Castrol,Magneti Marelli, Shell, Repsol, Dunlop, Ohlins, Red Bull and Monster can thus enjoy significantly increased, albeit unintentional, exposure. Just as in the 1990s-without realizing it-we were all an advertising vehicle for Malossi and Abarth, which had become the object of desire precisely because we saw them on our friends’ mopeds, so today the same thing happens every time we apply an Akrapovic or GoPro sticker to our bike or scooter.

It is a virtuous circle, in which the brand empowers the user-giving him the feeling of being closer to the champion-but in which the user gives new strength to the brand, restoring its visibility and credibility within his circle of friends and acquaintances. It is one of the many nuances that make sports sponsorship a truly extraordinary tool for any kind of business.

For curiosity and inquiries about the world of sports sponsorship and sponsorship in MotoGP, you can always contact us at info@rtrsports.com