Category: Sport Sponsorship
April 18, 2019
Is the sport you intend to sponsor in good health? Here is a simple way to find out!
The title of this post may sound a bit provocative, but it is not. The motivations underlying the decision to sponsor a specific sport may be many: people making the decision may be fans of a[...]
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April 17, 2019
What does sports sponsorship in Vietnam look like?
Vietnam might traditionally be seen as a nation that’s more invested in its football than its motorsports, but investments and additions to sporting calendars over the past few months might[...]
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April 16, 2019
Foodstuff & MotoGP: yes, you can!
Although some companies are willing to sponsor very popular sports, they sometimes refrain from doing so as they cannot see any connection with their products. Historically, the food industry[...]
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April 16, 2019
What does sport sponsorship look like in the Philippines?
The Philippines has been emerging as a popular tourist destination over the past few years, catching up with Thailand, Cambodia and Vietnam to become one of the most sought-after destinations[...]
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April 15, 2019
Exercise equipment, fitness and MotoGP sponsorships
Not merely riders, but extraordinary athletes! The level of fitness required to tame highly performing vehicles such as today’s Grand Prix motorbikes is unbelievable. Can you imagine the [...]
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April 14, 2019
What does sports sponsorship in Indonesia look like?
As countries like Vietnam and the Philippines move into the motorsport market, responding to the industry’s drive to expand further into Asia, it makes sense that the cultural and travel ho[...]
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April 11, 2019
Forex Trading and MotoGP Sponsorship
Unlike in other sports, finance – Forex in particular – is not a frequent sponsor of the MotoGP. F1, football, sailing and many other sports have been – and still are [...]
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April 4, 2019
MotoGP Show Bikes: what are they? And how are they used?
Show bikes (also showbikes) are replicas of the motorbikes used by riders during competitions. The teams normally make them available to major sponsors and partners for marketing purposes dur[...]
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April 2, 2019
Sponsorship activation examples
You might know that you want to invest in sports, and what kind of sports will align well with your brand, and how your current customers are likely to respond to certain brand partnerships &[...]
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April 1, 2019
Sports sponsorship in Thailand: what does sports sponsorship in Thailand look like?
Southeast Asia offers a great opportunity for marketers – emerging middle classes, an increasing interest in sports that are already hugely popular in the Western world, and various oth[...]
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March 28, 2019
Suitcases, travel goods and MotoGP sponsorships
Racers and operators, mechanics and engineers, team technicians and staff involved in organization activities: these are all the people who work in the MotoGP business, none excluded. They al[...]
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March 26, 2019
Detergents, household products and sponsorships: a winning strategy
History has it that the world of motor racing has little to do with some product categories. If we made a list of such products, soaps and detergents would definitely be on top of it. My feel[...]
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March 26, 2019
Sports sponsorship in Ireland
Ireland: an island filled to the brim with passionate, sociable people, who love nothing more than a weekend spent socializing and watching sport. Because of the nation’s dedication to all [...]
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March 26, 2019
Consumer electronics and MotoGP sponsorships: an everlasting marriage
Motorsports are synonymous with efficiency and reliability. The same efficiency and reliability, combined with low consumption, that consumers seek in the electric appliances they purchase[...]
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March 25, 2019
Drink and Drive: why are so many brands of alcoholic drinks involved in motor sports sponsorships?
I was talking about sports marketing a few days ago, and one of the most recurrent positions was that alcoholic drink producers should stay miles away from sponsorships in motorsports. At a p[...]
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March 25, 2019
The growth of sponsorship: global spending, geography and future
Annual spending in sponsorships The global spending in sports sponsorships is still on the rise: the total worldwide spending in this field went up to 65.8 billion dollars in 2018. This is co[...]
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March 20, 2019
Why do businesses sponsor events?
“Why do businesses sponsor events” you might ask. Sponsoring experiential experiences or live events might seem like a bit of an anomaly for a marketer, especially when there are so many [...]
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March 20, 2019
Why do companies sponsor sports?
Sports ignite passion in their viewers, both those watching at home and those travelling to attend matches, races or tournaments. At RTR Sports Marketing, we’re often asked, “Why do compa[...]
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March 19, 2019
Sports Marketing Strategies
Let’s clear the air! Marketing may be associated to many definitions. Click this link and you will find over seventy of them: https://heidicohen.com/marketing-definition/ For the sake of si[...]
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March 19, 2019
How to sponsor a sports team
So, you’ve decided that you want to sponsor a sports team—congratulations! You’re about to embark on a journey that will put your brand at the forefront of the sport, engaging with a hi[...]
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