Our blogs
February 5, 2026
2026 IndyCar Schedule: Full Calendar, Key Highlights & Analysis
The 2026 NTT IndyCar Series calendar promises one of the most compelling seasons in recent history, blending tradition with expansion and off‑the‑chart excitement. From classic ovals like[...]
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February 3, 2026
The 2026 McLaren Formula 1 Sponsorship Portfolio
The linchpin to a successful Formula 1 sponsorship is finding the right team that mirrors your brand’s values and aspirations. Let’s see how the McLaren Formula 1 Team could be th[...]
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February 3, 2026
Every Team’s Title Sponsor for the 2026 Formula 1 Season
Title sponsorship in Formula 1: why naming rights remain one of the most powerful marketing assets in motorsport Title sponsorship represents the highest and most strategic level of partnersh[...]
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February 1, 2026
MotoGP Sponsorship Cost. How much does it cost to sponsor MotoGP?
How much does MotoGP sponsorship cost? The cost to sponsor a team or rider can vary from around € 75,000 up to € 15 million, with a range of factors depending on marketing benefits, team [...]
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January 21, 2026
WorldSBK 2026: the full championship calendar
The WorldSBK (World Superbike Championship) continues to represent one of the highest expressions of motorsport on two wheels. Mass-production technology, pure competition and close-up specta[...]
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January 20, 2026
FIA WEC 2026: full season schedule + downloadable PDF
The FIA World Endurance Championship continues to consolidate its role as the absolute benchmark in the globalendurance racing scene. After surpassing 750,000 total spectators in 2025 and rec[...]
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January 20, 2026
NASCAR Cup Series 2026: full season schedule + downloadable PDF
The NASCAR Cup Series 2026 looks to be one of the most well-rounded and strategically relevant seasons in recent years, confirming the central role of the American championship within the glo[...]
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January 14, 2026
The rise of betting: why gaming brands are already dominating the MotoGP 2026 grid
In the global sports marketing and sponsorship landscape of 2026, we are witnessing an unprecedented paradigm shift. Whereas until the recent past European soccer was the natural landing plac[...]
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January 13, 2026
Pramac First Yamaha MotoGP 2026: the first bike of the season ushers in a new era
With the official unveiling of the Pramac Prima Yamaha MotoGP 2026, the MotoGP World Championship symbolically opens a new season. It is not only the first bike unveiled for 2026, but the man[...]
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January 5, 2026
A tool for choosing the right sponsorship in motorsport
Formula 1, MotoGP, WEC or other: how to choose what to sponsor? Choosing on the right discipline is one of the most complex ones, but also one of the most fascinating moments of a sports mark[...]
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January 2, 2026
2025: the year when motorsport became an asset class
Looking only at the bulletin board, 2025 is easy to file away: Norris world champion in F1, Márquez king again in MotoGP. End of story. Only, for those who put the budget on the table and th[...]
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December 16, 2025
Motorsport at the highest level: is there still room for eclectic drivers? The “Rovanperä case”
There is one word that dominates every paddock today, from world rally practice to the pits of a national championship: hyperspecialization. Athletes “built” for a single act, eng[...]
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December 15, 2025
Norris champion 2025 and the World Cup map: why nations still matter in Formula 1
Abu Dhabi decided the 2025 World Cup with the coolness typical of true finals: Lando Norris is world champion, a title won with a third-place finish in the last race and a slim margin over Ma[...]
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December 3, 2025
Competitiveness and F1: the key to the U.S. market and beyond
The spectacular three-way sprint between Piastri, Norris and Verstappen is great news not only for Formula 1 fans, but for Formula 1 itself, which can once again expect a “monstrousR[...]
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November 20, 2025
Diogo Moreira: the rebirth of MotoGP comes from Brazil
Diogo Moreira ‘s arrival in MotoGP, in the aftermath of the historic Moto2 2025 title, is more than just a category jump: it is a turning point for MotoGP, for Liberty-branded MotoGP, a[...]
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November 6, 2025
MotoGP 2026: which rider to sponsor? The complete guide
Sponsoring a MotoGP rider in 2026 can be a strategic move for brands that want authenticity, excitement and immediate return. With RTR Sports’ MotoGP sponsorship, we analyze all the rid[...]
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October 20, 2025
Apple and Formula 1: $750 million strategic deal to transform sports streaming
Apple TV+ is set to become the exclusive broadcaster of Formula 1 in the United States starting in 2026, under a five-year contract worth an estimated $750 million. This agreement represents [...]
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October 8, 2025
Motorsport as a business engine: the ultimate guide to sponsorships that work
The equation that is changing motorsport marketing Imagine you are sitting in your company’s boardroom. On the table, the sports sponsorship budget for 2026. The question you are asking –[...]
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October 1, 2025
The power loop: how global car manufacturers fuel formula 1’s rise – and vice versa
Formula 1’s growth owes as much to car manufacturers’ marketing might as to on-track success. A virtuous circle reshaping motorsport. [...]
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September 24, 2025
F1 2026: smaller sponsors for smaller cars?
The 2026 Formula 1 season represents a transformative moment for both the sport and its commercial ecosystem. With a radical overhaul of technical regulations, teams will compete in vehicles [...]
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