Our blogs
June 18, 2025
What are the differences between sports management and sports marketing?
When you think of sports, what comes to mind? For many, the answer is sports marketing management. We see Super Bowl or Olympic commercials and it seems like every other product is marketed t[...]
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June 17, 2025
The new MotoGP 2027 rules: a revolution for safety, sustainability and entertainment
Starting in 2027, MotoGP is preparing for a momentous change that will redefine the face of motorcycling’s premier class. [...]
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June 16, 2025
The technical regulation of MotoGP engines 2025 – 2026
The evolution of the MotoGP technical engine regulations is at the heart of the development strategies, sponsorship and communication choices of teams and sponsors. For a CMO or sponsorship m[...]
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June 13, 2025
24 Hours of Le Mans: rules, classes, history and the protagonists of 2025
The 24 Hours of Le Mans, part of the WEC World Championship, is the ultimate endurance race-a combination of technical innovation, human challenge and pure excitement. Each edition tells a un[...]
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June 11, 2025
Formula E calendar season 12 – 2025/2026
On June 9, 2025, the FIA and Formula E unveiled the provisional calendar for the twelfth 2025-2026 season, the most extensive ever with 18 races at 12 venues, including debuts in Miami and Ma[...]
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June 11, 2025
Marc Marquez leaves Honda. How MotoGP changes for fans, operators, sponsors and manufacturers.
After 11 years, Marc Marquez is leaving Honda HRC to join Team Gresini. This was announced in a laconic press release, without signatures or photos, by the same House with the Wing. The same [...]
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June 11, 2025
The F1 2026 calendar: all races, circuits, what’s new
The 2026 calendar of the Formula 1, officially announced on June 10, 2025, includes a season of 24 Grands Prix that will cross five continents and introduce new venues, logistical variations [...]
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June 4, 2025
The sponsorship boom in Formula 1: numbers, sectors and strategies of 2025
When Liberty Media acquired Formula 1 in 2017, revenue from sponsorship of the championship was around $272 million. Eight years later, that figure seems like an echo of a bygone era. By 2025[...]
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May 20, 2025
FOMO sponsorship: when you cannot miss a sponsorship in F1
For the first time in the history of Sports Marketing we are confronted with a massive rush of brands and partners to the same, narrow core of sports properties. We are, of course, talking ab[...]
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May 19, 2025
How Much Should I Pay to Put My Company Logo on a F1 Car?
Formula 1 has long been the pinnacle of motorsport and a glittering global marketing stage. From Fortune 500 giants to ambitious tech startups, companies are drawn to the idea of their logo[...]
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May 8, 2025
Rally1 Cars in 2025: Specs, Performance & What to Watch
The 2025 World Rally Championship (WRC) season marks a significant shift in rally racing, with the elimination of hybrid power units and the introduction of new technical regulations. This ar[...]
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May 8, 2025
WRC Sponsors: The Official Partners and Their Strategies for Success
The World Rally Championship (WRC) is much more than a competition between cars and drivers: it is a global ecosystem that attracts millions of spectators, fans and business partners worldwid[...]
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May 8, 2025
WRC Sponsorship: Opportunities and Strategies in the World Rally Championship
The World Rally Championship (WRC) represents one of the most fascinating and challenging motorsport competitions in the world. With events held in different countries and on varying terrain,[...]
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May 8, 2025
WRC Calendar 2025: Full Race Schedule, Locations & Dates
The WRC Calendar 2025 features an expanded 14-round schedule, with new flyaway events in Paraguay, Chile, and Saudi Arabia alongside classic European, African, and Asian rallies. The season k[...]
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May 6, 2025
From Garage to Global: How Motorsport Turns Niche Brands into Global Icons
Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a ne[...]
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May 6, 2025
F1, MotoGP, and the Green Revolution: How Sustainability Is Transforming Motorsport Sponsorships
In the world of motorsport sponsorship, speed and performance have traditionally reigned supreme. However, a new race is underway, one towards sustainability. Both Formula 1 and MotoGP are st[...]
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May 5, 2025
Why Motorsport Sponsorship Still Delivers in a Digital-First Era
In an era where audiences are bombarded with digital content and multitasking across platforms, motorsport sponsorship offers brands an unparalleled fusion of speed, precision, and global ent[...]
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May 2, 2025
McLaren Formula E Exit: What’s Changing for Sponsors and the Sport
In a significant shift within the motorsport landscape, McLaren Racing has announced its departure from the Formula E Championship at the conclusion of the 2024–25 season. This decision, st[...]
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April 27, 2025
Auto racing sponsorship and how sponsors choose racing teams
Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. [...]
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April 23, 2025
How to Use Analytics to Optimize Sponsorship Strategies
Using data to optimize sponsorship strategies has become an indispensable element in the modern marketing world [...]
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