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Our blogs

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July 9, 2025

Red Bull and Christian Horner: The End of an Era

July 9, 2025, will go down as one of the most dramatic days in modern Formula 1: Red Bull Racing unexpectedly announced that after twenty years in charge, Christian Horner would step aside as[...]

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July 4, 2025

Fan engagement in Formula 1: What the Global F1 Fan Survey 2025 tells us.

When, in 1950, the Formula 1 kicked off at Silverstone, no one could have predicted that, 75 years later, it would become much more than a sport. Today, F1 is a global phenomenon, a cultural,[...]

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July 1, 2025

The Complete McLaren Formula 1 Sponsorship Portfolio (2025 Season)

The linchpin to a successful Formula 1 sponsorship is finding the right team that mirrors your brand’s values and aspirations. Let’s see how the McLaren Formula 1 Team could be th[...]

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June 26, 2025

MotoGP, Liberty’s turn: why the future of motorcycling is played out now

The European Commission has provided Liberty Media Corporation with unconditional approval to complete the acquisition of the MotoGP World Championship. The process of annexing the top motorc[...]

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June 26, 2025

Protected: Tool: what is your perfect sponsorship?

There is no excerpt because this is a protected post. [...]

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June 18, 2025

What are the differences between sports management and sports marketing?

When you think of sports, what comes to mind? For many, the answer is sports marketing management. We see Super Bowl or Olympic commercials and it seems like every other product is marketed t[...]

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June 17, 2025

The new MotoGP 2027 rules: a revolution for safety, sustainability and entertainment

Starting in 2027, MotoGP is preparing for a momentous change that will redefine the face of motorcycling’s premier class. [...]

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June 16, 2025

The technical regulation of MotoGP engines 2025 – 2026

The evolution of the MotoGP technical engine regulations is at the heart of the development strategies, sponsorship and communication choices of teams and sponsors. For a CMO or sponsorship m[...]

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June 13, 2025

24 Hours of Le Mans: rules, classes, history and the protagonists of 2025

The 24 Hours of Le Mans, part of the WEC World Championship, is the ultimate endurance race-a combination of technical innovation, human challenge and pure excitement. Each edition tells a un[...]

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June 11, 2025

Formula E calendar season 12 – 2025/2026

On June 9, 2025, the FIA and Formula E unveiled the provisional calendar for the twelfth 2025-2026 season, the most extensive ever with 18 races at 12 venues, including debuts in Miami and Ma[...]

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June 11, 2025

Marc Marquez leaves Honda. How MotoGP changes for fans, operators, sponsors and manufacturers.

After 11 years, Marc Marquez is leaving Honda HRC to join Team Gresini. This was announced in a laconic press release, without signatures or photos, by the same House with the Wing. The same [...]

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June 11, 2025

The F1 2026 calendar: all races, circuits, what’s new

The 2026 calendar of the Formula 1, officially announced on June 10, 2025, includes a season of 24 Grands Prix that will cross five continents and introduce new venues, logistical variations [...]

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June 4, 2025

The sponsorship boom in Formula 1: numbers, sectors and strategies of 2025

When Liberty Media acquired Formula 1 in 2017, revenue from sponsorship of the championship was around $272 million. Eight years later, that figure seems like an echo of a bygone era. By 2025[...]

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May 20, 2025

FOMO sponsorship: when you cannot miss a sponsorship in F1

For the first time in the history of Sports Marketing we are confronted with a massive rush of brands and partners to the same, narrow core of sports properties. We are, of course, talking ab[...]

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May 19, 2025

How Much Should I Pay to Put My Company Logo on a F1 Car?

Formula 1 has long been the pinnacle of motorsport  and a glittering global marketing stage. From Fortune 500 giants to ambitious tech startups, companies are drawn to the idea of their logo[...]

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May 8, 2025

Rally1 Cars in 2025: Specs, Performance & What to Watch

The 2025 World Rally Championship (WRC) season marks a significant shift in rally racing, with the elimination of hybrid power units and the introduction of new technical regulations. This ar[...]

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May 8, 2025

WRC Sponsors: The Official Partners and Their Strategies for Success

The World Rally Championship (WRC) is much more than a competition between cars and drivers: it is a global ecosystem that attracts millions of spectators, fans and business partners worldwid[...]

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May 8, 2025

WRC Sponsorship: Opportunities and Strategies in the World Rally Championship

The World Rally Championship (WRC) represents one of the most fascinating and challenging motorsport competitions in the world. With events held in different countries and on varying terrain,[...]

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May 8, 2025

WRC Calendar 2025: Full Race Schedule, Locations & Dates

The WRC Calendar 2025 features an expanded 14-round schedule, with new flyaway events in Paraguay, Chile, and Saudi Arabia alongside classic European, African, and Asian rallies. The season k[...]

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May 6, 2025

From Garage to Global: How Motorsport Turns Niche Brands into Global Icons

Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a ne[...]

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