Our blogs

May 20, 2025

FOMO sponsorship: when you cannot miss a sponsorship in F1

For the first time in the history of Sports Marketing we are confronted with a massive rush of brands and partners to the same, narrow core of sports properties. We are, of course, talking ab[...]

May 19, 2025

How Much Should I Pay to Put My Company Logo on a F1 Car?

Formula 1 has long been the pinnacle of motorsport and a glittering global marketing stage. From Fortune 500 giants to ambitious tech startups, companies are drawn to the idea of their logo[...]

May 8, 2025

Rally1 Cars in 2025: Specs, Performance & What to Watch

The 2025 World Rally Championship (WRC) season marks a significant shift in rally racing, with the elimination of hybrid power units and the introduction of new technical regulations. This ar[...]

May 8, 2025

WRC Sponsors: The Official Partners and Their Strategies for Success

The World Rally Championship (WRC) is much more than a competition between cars and drivers: it is a global ecosystem that attracts millions of spectators, fans and business partners worldwid[...]

May 8, 2025

WRC Sponsorship: Opportunities and Strategies in the World Rally Championship

The World Rally Championship (WRC) represents one of the most fascinating and challenging motorsport competitions in the world. With events held in different countries and on varying terrain,[...]

May 8, 2025

WRC Calendar 2025: Full Race Schedule, Locations & Dates

The WRC Calendar 2025 features an expanded 14-round schedule, with new flyaway events in Paraguay, Chile, and Saudi Arabia alongside classic European, African, and Asian rallies. The season k[...]

May 6, 2025

From Garage to Global: How Motorsport Turns Niche Brands into Global Icons

Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a ne[...]

May 6, 2025

F1, MotoGP, and the Green Revolution: How Sustainability Is Transforming Motorsport Sponsorships

In the world of motorsport sponsorship, speed and performance have traditionally reigned supreme. However, a new race is underway, one towards sustainability. Both Formula 1 and MotoGP are st[...]

May 5, 2025

Why Motorsport Sponsorship Still Delivers in a Digital-First Era

In an era where audiences are bombarded with digital content and multitasking across platforms, motorsport sponsorship offers brands an unparalleled fusion of speed, precision, and global ent[...]

May 2, 2025

McLaren Formula E Exit: What’s Changing for Sponsors and the Sport

In a significant shift within the motorsport landscape, McLaren Racing has announced its departure from the Formula E Championship at the conclusion of the 2024–25 season. This decision, st[...]

April 27, 2025

Auto racing sponsorship and how sponsors choose racing teams

Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. [...]

April 23, 2025

How to Use Analytics to Optimize Sponsorship Strategies

Using data to optimize sponsorship strategies has become an indispensable element in the modern marketing world [...]

April 14, 2025

MotoGP and brand tech: why technology loves speed

A natural marriage: technology and MotoGP MotoGP is not just about speed, borderline overtaking and adrenaline. It is also one of the most advanced technological platforms in the world. Every[...]

April 8, 2025

Sponsorship vs endorsement: differences and examples

Sponsorship and endorsement are two marketing strategies designed to boost brand awareness and drive consumer engagement by leveraging different types of partnerships. While sponsorship build[...]

April 4, 2025

Prime Video Sponsors Kyle Larson’s “Double” Ambition

Amazon Prime Video is making a bold statement in the world of motorsport sponsorship by stepping in as the presenting sponsor for Kyle Larson’s unprecedented attempt to conquer two of auto [...]