Our blogs
February 14, 2024
Formula1 Vs MotoGP. A Team Oriented versus a Star Oriented championship. In search of the formula for success.
The numbers, calendars and audience Formula 1 and MotoGP represent the best of motorsport on two and four wheels. With 24 and 22 race weekends respectively in 2025, the two championships are[...]
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February 8, 2024
The Definitive Guide to Choosing a Sports Sponsorship Agency.
In the world of sports marketing, the effectiveness of a sponsorship campaign can make the difference between a brand that goes unnoticed and one that becomes iconic. In over 20 years of expe[...]
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February 2, 2024
Lewis Hamilton is a Ferrari driver: what sound does an exploding galaxy make?
Lewis Hamilton is officially a Ferrari driver. These few words were enough to send not only the world of Formula 1, but of the entire sport and entertainment, into a frenzy. In nations such a[...]
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February 2, 2024
The psychology of sponsorship in F1: Fan behavior
The world of Formula 1 is not just about fast cars and extraordinary drivers. This multibillion-dollar industry also relies in part on a complex network of sponsorships. But why do companies [...]
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February 1, 2024
Maximizing the impact of motorsports sponsorship through the use of social media
The current digital ecosystem with its countless social platforms offers us the opportunity to increase the impact of the motor sports sponsorship . Indeed, we have multiple opportunities to [...]
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January 23, 2024
F1 Sponsorship Inventory: Navigating a Competitive Arena
Formula 1 Sponsorship Insights: Capturing the Ultimate Branding Platform The world of Formula 1 sponsorship is where elite engineering meets high-octane marketing, creating a globally appeali[...]
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January 14, 2024
How to contact the MotoGP teams
I put myself in the position of the marketing or sponsorship director of a company who finds himself in need of contacting a MotoGP team because he wants information on the sponsorship pack[...]
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January 10, 2024
Sponsorship wheel: understanding sports sponsorship projects with one tool
As mentioned on several occasions in these pages, the sports sponsorship is as effective a marketing tool as it is three-dimensional. Its power lies precisely in operating simultaneously on m[...]
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January 10, 2024
The complete guide to MotoGP Sponsorship
MotoGP sponsorshipis a highly efficient tool for companies of any type to achieve their marketing and sales goals. The popularity of the World Motorcycling Championship, with its wide and cro[...]
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January 9, 2024
5 reasons why MotoGP is a great investment for companies
The 2025 MotoGP championship season is in full swing, we are witnessing a perfect season from Marquez and exciting races. The spectacle on the track is sensational. Never have I seen so many [...]
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January 9, 2024
5 ideas for starting a motorsport sponsorship program
A few days ago I had a nice conversation with a prospect who was interested in investing in motorsports sponsorship, and the first question he asked me was, can you give me some ideas for sta[...]
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January 9, 2024
How to increase fan engagement with sports marketing: the case of MotoGP
Sponsorship, and in particular the sports sponsorship , is a powerful marketing and communication tool that allows companies and brands to reach out and talk to their target audience by engag[...]
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January 1, 2024
The Complete Formula 1 Sponsor list for the 2024 Season
Mercedes AMG Petronas: Mercedes AMG Petronas Formula One Team, known for its success in the turbo-hybrid era, is one of the most dominant teams in recent F1 history. Founded in 1954 as Daimle[...]
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December 21, 2023
Motorsport Marketing Explained: 10 Powerful Benefits for Brands
In the world of sports marketing, motorsport offers a unique mix of visibility, prestige, and emotional connection. Whether you’re looking to elevate brand awareness, drive consumer engagem[...]
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December 20, 2023
Why is Sports Marketing Important for Modern Businesses?
In modern business, the significance of sports marketing cannot be overstated. This article explores the multifaceted reasons why sports marketing is crucial for businesses today, exploring[...]
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December 12, 2023
Calendar wec 2024 + Downloadable PDF Calendar
The FIA World Endurance Championship (WEC) is a motorsport competition that tests the skills of drivers and teams through endurance races around the world. The WEC is known for its prestigiou[...]
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December 12, 2023
World Superbike Calendar 2024 + Downloadable PDF Calendar
The new calendar of the World Superbike Championship (WSBK) 2024, which promises an exciting and change-filled season. The calendar includes 12 rounds spread over several well-known circuits,[...]
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December 6, 2023
The best Formula 1 drivers ever
This is a list and not a ranking, if I had to choose with my heart Senna would always be first…. Ayrton Senna Senna is considered the greatest F1 driver ever, surpassing among fans Fang[...]
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December 6, 2023
Global Sponsorship Agency: role, trends, activations
Sponsorship Agency Imagine your brand illuminated by the spotlight on a world stage, its message resonating with thousands, if not millions, of engaged consumers. The conduit to this aspirati[...]
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December 5, 2023
Superbike 2024: changes of helmets, regulations and new strategies
The 2024 World Superbike Championship (WSBK) promises to be exciting, with major changes in the rider and team landscape. The season will see high competition on the technical and competitive[...]
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