Our blogs
June 3, 2024
Alcohol Advertising in F1: between sports, marketing and ethics
Alcohol advertising in Formula 1 is a topic that intertwines the realms of sports, marketing, and consumer behavior. The visibility and impact of alcohol companies in the high-speed world of [...]
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May 30, 2024
The Formula 1 race suit, uniform and race wear
The Formula 1 race suit is not just a piece of clothing; it is a symbol of speed, precision, and innovation. In the exciting world of Formula 1 racing, the uniform worn by drivers serves a cr[...]
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May 29, 2024
F1 adverts: promoting through the world’s fastest sport
Formula 1 adverts play a crucial role in the world of motorsport, capturing the essence of speed, precision, and excitement that define this high-octane sport. These advertisements are more t[...]
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May 17, 2024
MotoGP Holeshot: what it is and how it works
TheMotoGP holeshot device is a mechanical device that allows the height of the motorcycle to be adjusted from the ground, increasing its grip and performance at certain stages of the race. Mo[...]
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May 8, 2024
New MotoGP Regulations Shake Up the Grid for 2027 Season
The Grand Prix Commission has announced a significant overhaul of technical regulations for the MotoGP class, set to take effect in the 2027 season. These changes aim to enhance safety, promo[...]
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May 1, 2024
Emerson Fittipaldi: The Brazilian Pioneer Who Revolutionised World Motorsport
Emerson Fittipaldi, a name that resonates like a legend in the world of motorsport. An extraordinary driver, visionary entrepreneur and tireless ambassador of motor racing, Fittipaldi has lef[...]
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April 25, 2024
Ferrari F1, title sponsorship with HP: blue, innovation, tomorrow
Much more than a title sponsorship, the partnership agreement between the Scuderia Ferrari and HP is yet another piece of a marketing puzzle that the Cavallino has been carefully and precisel[...]
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April 22, 2024
Sports Marketing in UK: Relevance and Heritage
The United Kingdom boasts a rich sporting heritage, deeply woven into the fabric of its national identity. From the codified rules of cricket on village greens to the electrifying atmosphere [...]
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April 22, 2024
Technical Partners and Suppliers: Benefits and Importance in Motorsport
At RTR Sports Marketing, we’ve been at the forefront of motorsport marketing for over 25 years, helping brands leverage the power of racing sponsorships. Today, we delve into the world [...]
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April 21, 2024
Making the Most of the Potential of Sponsoring Agencies.
Introduction: The Strategic Importance of Sponsorships In motorsport, sponsorships play a crucial role not only in funding teams and events, but also in building lasting and relevant brands. [...]
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April 19, 2024
What Are Some Common Goals of Sponsorship? A Deep Dive into the Power of Sports Marketing
At RTR Sports Marketing, we understand the immense power of sports sponsorship. It’s a strategic marketing tool that transcends mere brand awareness. This article delves into the variou[...]
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April 19, 2024
Formula 1 Arcade and Formula 1 Drive: Exploring the Boundaries of Fan Engagement
Formula 1 (F1) is synonymous with high-octane action, unparalleled speed, and cutting-edge technology. But in recent years, F1 has been steadily pushing the boundaries of fan engagement, vent[...]
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April 18, 2024
Strategic Sports Marketing To Dominate the Game and Elevate Your Brand
In today’s ultra-competitive landscape, harnessing the power of sports marketing is not just an option—it’s a game-changer for brands aiming to break through the clutter and con[...]
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April 18, 2024
Why is Formula 1 so popular?
The Allure of Speed: Why Formula 1 Remains a Global Phenomenon Formula 1, the pinnacle of motorsport, has captivated audiences for over seven decades. Its enduring popularity can be attribute[...]
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April 18, 2024
Cutting Through the Noise: Why Sponsorship Marketing is the New Frontier
In today’s oversaturated advertising landscape, traditional marketing tactics are struggling to resonate with consumers. Banner blindness, ad-blocking software, and an ever-growing sea [...]
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April 5, 2024
The 10 Best Riders Ever in Superbike.
In the world of two-wheel racing, the World Superbike Championship represents one of the most exciting and competitive series. With decades of history behind them, some riders have left an in[...]
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April 1, 2024
Liberty Media’s Acquisition of Dorna: A New Era for MotoGP
The acquisition of Dorna by Liberty Media marks a significant milestone in the world of motorsports. This strategic move, confirmed after months of speculation, involves Liberty Media obtaini[...]
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April 1, 2024
How much does a F1 car cost? Components, performance, budgets
How much does a Formula 1 car really cost? Formula 1 cars are the pinnacle of automotive engineering—marvels of technology and design that push the boundaries of speed, efficiency, and inno[...]
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March 29, 2024
How Does the Formula 1 Points system Work?
How does the F1 points system work? This complex and fascinating system has a significant impact on the outcome of each racing season. In this in-depth analysis, we will explore the intricaci[...]
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March 29, 2024
Safety Car in Formula 1: rules, model and strategies
Picture this: the roar of high-performance engines, the thrill of speed, and the adrenaline-pumping action of Formula 1 racing. But what happens when the unexpected occurs? Enter the unsung h[...]
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