Our blogs
October 5, 2023
Formula 2: what it is and why it wins when Formula 1 wins
Four of the nine Formula 2 champions race in Formula 1 today: Charles Leclerc, George Russell, Oscar Piastri and Gabriel Bortoleto. That fact alone is enough to dismantle the idea that Formul[...]
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October 4, 2023
Marc Marquez leaves Honda: how MotoGP changes for fans, sponsors and manufacturers
After 11 years, Marc Marquez is leaving Honda HRC to join the Gresini team. The announcement comes in a terse press release, with no signatures and no photos, from the house of the Golden Win[...]
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October 3, 2023
Alan Jones and Keke Rosberg: the two champions who built Williams
The usual story is that Williams became great with Honda and Renault engines, with Mansell, Prost, Hill and Villeneuve. That is only partly true. Williams became a winning team earlier, betwe[...]
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September 26, 2023
F1 CSR: how sponsors can create a measurable positive impact
When people talk about F1 CSR and sponsorship, the most common reaction is skepticism: a sport that travels the world by plane and truck cannot be sustainable, and a sponsor talking about soc[...]
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September 22, 2023
F1 penalties: every type of sanction and how the FIA applies them
The Fédération Internationale de l’Automobile (FIA) oversees and enforces the rules of Formula 1 through a complex system of penalties that are designed to maintain safety, fairness a[...]
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September 20, 2023
F1 pit strategy: pit stops, tires, the pit wall and the driver’s calls
Singapore, September 2023. Carlos Sainz is leading on increasingly worn tires, with two Mercedes closing in fast on fresh rubber. Instead of pulling away, he slows down. On purpose: he keeps [...]
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September 19, 2023
F1 tires: types, colors, rules and what is new in 2026
Tires are among the most fascinating, debated and important objects in Formula 1. Always at the center of rule changes, design tweaks and engineering attention, they are the only point of con[...]
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September 13, 2023
F1 and MotoGP TV production: the secret behind sponsor visibility
Both Formula 1 and MotoGP have a broad, international sponsor portfolio. These are companies that have followed the top two-wheel and four-wheel series around the world for years, using this [...]
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September 7, 2023
F1 cybersecurity sponsors: who they are and why they choose Formula 1
In November 2025 George Kurtz, founder and CEO of CrowdStrike, became a shareholder in the Mercedes Formula 1 team, taking a stake from Toto Wolff’s holding. Six years earlier his compa[...]
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September 4, 2023
Why do F1 cars swerve back and forth? Tires, brakes and rules
The lights are still off, the cars are on the formation lap and the TV director cuts to an aerial shot. Twenty cars swerving from one kerb to the other, one behind the other, like skiers in a[...]
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August 29, 2023
Sponsorship and the silly season: how sponsors and the driver market are linked
A relationship rarely explored in sports marketing classrooms, yet very common in practice, is the one between the so-called silly season (the driver and team market, which now runs throughou[...]
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August 21, 2023
F1 safety car: what it is, how it works and the 2026 safety car
There is a driver in Formula 1 who has never won a race, never made an overtake and never wanted to. His name is Bernd Mayländer, he is German, and in March 2026, in Melbourne, he celebrated[...]
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August 3, 2023
How much does a superbike cost? WorldSBK prices and costs in 2026
Cremona, 27 September 2026. Nicolò Bulega finishes second in Race 2 and becomes Superbike world champion with six races to spare, having won 26 of the first 30. The bike on which he dominate[...]
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August 1, 2023
F1 DRS: what it was, how it worked and what replaced it in 2026
Abu Dhabi, 7 December 2025, last lap of the last race of the season. Lando Norris is about to become world champion and hardly anyone is looking further back, where Kimi Antonelli is chasing [...]
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August 1, 2023
Trackside advertising: how it works and who sells it in Formula 1 and MotoGP
Watch a Formula 1 start and try counting the brands. Not the ones on the cars: the ones around them. The boards along the straight, the lettering on the walls, the names on the grandstands an[...]
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July 28, 2023
Spa-Francorchamps circuit: history, Eau Rouge and what it means for Formula 1
Sunday 19 July 2026, the Belgian Ardennes. Kimi Antonelli crosses the line to win the Belgian Grand Prix ahead of Charles Leclerc and Max Verstappen: it is the sixth win of his season, and th[...]
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July 28, 2023
Motorsport sponsorship for small businesses: a guide to choosing the right rung
“Motorsport is for multinationals.” It is the sentence we hear most often when the call comes from a small or medium-sized business. It usually arrives right after another one, sa[...]
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July 28, 2023
What makes a driver attractive to sponsors: the role of social media
Spring 2020. Racing has stopped, circuits are closed, and a twenty-year-old spends his evenings in front of a webcam, driving on a simulator, joking with fellow drivers and answering the chat[...]
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July 27, 2023
What Formula 1 teams are worth: the economic growth from 2019 to today
November 2025. Toto Wolff sells 15% of his stake in Mercedes to George Kurtz, the founder of CrowdStrike and already one of the team’s commercial partners. Wolff owns a third of the tea[...]
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July 21, 2023
Alpine F1 Sponsors 2026: Complete Partner Portfolio of BWT Alpine F1 Team
Alpine F1 sponsors in 2026 number 47 according to the official BWT Alpine F1 Team list: one title partner (BWT), 4 premium partners (Eni, MSC Cruises, H. Moser & Cie., R5 TURBO 3E), 23 te[...]
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