Our blogs
January 9, 2024
How to increase fan engagement with sports marketing: the case of MotoGP
Sponsorship, and in particular the sports sponsorship , is a powerful marketing and communication tool that allows companies and brands to reach out and talk to their target audience by engag[...]
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January 1, 2024
The Complete Formula 1 Sponsor list for the 2024 Season
Mercedes AMG Petronas: Mercedes AMG Petronas Formula One Team, known for its success in the turbo-hybrid era, is one of the most dominant teams in recent F1 history. Founded in 1954 as Daimle[...]
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December 21, 2023
10 Reasons Brands Invest in Motorsport Marketing: ROI, Reach and B2B Access
In the world of sports marketing, motorsport offers a unique mix of visibility, prestige, and emotional connection. Whether you’re looking to elevate brand awareness, drive consumer engagem[...]
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December 20, 2023
Why is Sports Marketing Important for Modern Businesses?
In modern business, the significance of sports marketing cannot be overstated. This article explores the multifaceted reasons why sports marketing is crucial for businesses today, exploring[...]
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December 12, 2023
Calendar wec 2024 + Downloadable PDF Calendar
The FIA World Endurance Championship (WEC) is a motorsport competition that tests the skills of drivers and teams through endurance races around the world. The WEC is known for its prestigiou[...]
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December 12, 2023
World Superbike Calendar 2024 + Downloadable PDF Calendar
The new calendar of the World Superbike Championship (WSBK) 2024, which promises an exciting and change-filled season. The calendar includes 12 rounds spread over several well-known circuits,[...]
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December 6, 2023
The best Formula 1 drivers ever
This is a list and not a ranking, if I had to choose with my heart Senna would always be first…. Ayrton Senna Senna is considered the greatest F1 driver ever, surpassing among fans Fang[...]
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December 6, 2023
Global Sponsorship Agency: role, trends, activations
Sponsorship Agency Imagine your brand illuminated by the spotlight on a world stage, its message resonating with thousands, if not millions, of engaged consumers. The conduit to this aspirati[...]
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December 5, 2023
Superbike 2024: changes of helmets, regulations and new strategies
The 2024 World Superbike Championship (WSBK) promises to be exciting, with major changes in the rider and team landscape. The season will see high competition on the technical and competitive[...]
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December 1, 2023
Formula 1: sponsorships, new horizons and the season just past
The just-concluded 2023 Formula 1 championship likely represents a turning point in the discipline, in terms of marketing and business. While the extraordinary global success of the leading o[...]
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November 17, 2023
Who is the best MotoGP rider of all time?
If you are a motorcycling enthusiast (and a motorsport sponsorship lover, of course) and want to find out who is the best MotoGP rider of all time, this definitive ranking will guide you thro[...]
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November 15, 2023
The Deductibility of Sports Sponsorships: A Tax Advantage for Businesses
In Italy, tax deductions for sports sponsorship expenses and the deductibility of those expenses are a very important issue when it comes to sports marketing. The subject matter is delicate a[...]
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November 7, 2023
What an agency is for and how it changes. Easily explained.
What is an agency? It is a word we use often, this time hastily, sometimes superficially, and whose meaning we occasionally lose. Yet those who work in marketing, communications, and beyond d[...]
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November 6, 2023
Alain Prost, the “Professor” of Formula 1
Considered one of the greatest drivers in the history of Formula 1, Alain Prost with his 4 world titles was the protagonist of some of the most electrifying rivalries in the 1980s and 1990s. [...]
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October 17, 2023
The Role of Content in Successful Motorsport Sponsorship: Comprehensive Content Marketing Strategies
In motor sports, the roar of engines and the adrenalin rush of speed are only the tip of the iceberg. Behind the scenes, content creation and meticulously implemented marketing strategies pla[...]
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October 10, 2023
In sports marketing winning is not a value, nor a marketing benefit
If you are prepared to invest in a sports sponsorship just because you want to win and gain visibility for your brand, you are making a big mistake. Visibility is just one of the many benefit[...]
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October 6, 2023
Simplifying Motorsports Sponsorship: The ROI Formula
Motor sports sponsorship can be a powerful marketing tool for companies wishing to reach fans and enthusiasts and promote sales. However, determining the return on investment (ROI) of such op[...]
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October 5, 2023
Why Your Brand Needs a MotoGP Sponsorship in 2024
As the pinnacle of motorcycle racing, MotoGP offers unparalleled speed, drama and innovation that captivates fans worldwide. [...]
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October 5, 2023
Why Formula 2 is the greatest payee of Formula 1’s skyrocketing fame
After the Formula 1 boom in recent years, sponsors and companies have been knocking endlessly at the teams’ doors to grab a late piece of the cake. But with increasing sponsorship fees, lit[...]
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October 4, 2023
Women and Formula 1: why are they falling back in love with it?
Aston Martin recently made history by allowing Jessica Hawkins to test at the Hungaroring last 21 September. The 28-year-old Briton drove 26 laps of the Hungarian circuit in the AMR21, the te[...]
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