Our blogs
July 20, 2023
Esca 2000 Sports Award to RTR’s project for sponsorship of the World Ducati Weekend by the Emilia Romagna Region.
RTR, a leading sports marketing company, won the prestigious ESCA Italian Sponsorship Awards 2000 for the sports sector thanks to the partnership developed between the Emilia Romagna Region a[...]
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July 17, 2023
Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1
How much does a sponsorship in Formula 1 cost? What are the elements and factors that contribute to the price of a sponsorship in motorsport’s top championship? To try to answer all the[...]
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July 13, 2023
François Cevert: career, the Watkins Glen win and his death in 1973
François Cevert (Paris, 25 February 1944 – Watkins Glen, 6 October 1973) was a French Formula 1 driver, Jackie Stewart’s team-mate at Tyrrell. In 47 Grands Prix he took one win ([...]
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July 12, 2023
Jochen Rindt: life, career and the 1970 posthumous world title
Jochen Rindt (Mainz, 18 April 1942 – Monza, 5 September 1970) is the only driver in history to have been crowned Formula 1 world champion posthumously. He died in qualifying for the 197[...]
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July 12, 2023
Formula 1 and the environment: the myths, the numbers and what the data say
Formula 1 cars account for about 1% of the championship’s carbon footprint: the largest share comes from travel (39%) and logistics (33%). In 2025 F1 reported 148,805 tonnes of CO2 equi[...]
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July 11, 2023
VR46 sponsorship: how Valentino Rossi’s brand works in MotoGP
VR46 is today a brand platform with three legs: the MotoGP team (Pertamina Enduro VR46 Racing Team, to which Ducati has renewed factory-supported status until 2029), the academy of young ride[...]
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July 11, 2023
F1 champagne: history, suppliers and sponsor value
Formula 1’s official champagne is, since 2025, Moët & Chandon: the brand returned to the podium with a ten-year agreement between F1 and LVMH announced on 5 February 2025, replacin[...]
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July 10, 2023
The Las Vegas Grand Prix: how F1 built its most American race
The Las Vegas Grand Prix is the race where Formula 1 does not just sell a slot on the calendar: it promotes the event itself. It has been run since 2023 on the Strip street circuit (6.201 km,[...]
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June 21, 2023
The Formula 1 helmet: safety, design and sponsor value
As a Formula 1 helmet sponsor, you have the potential to take advantage of one of the most popular sports on the planet and gain brand visibility through strategic designs. Helmet designs are[...]
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June 19, 2023
Advantages of Sponsorship
Sponsorship offers numerous benefits for both sponsors and those being sponsored, making it a mutually advantageous arrangement. Event sponsor benefits play a crucial role in this dynamic by [...]
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June 12, 2023
MotoGP VIP tickets 2026: how much they cost and what they include
In 2026 a MotoGP VIP ticket costs, per person, roughly €2,200-3,100 for the two-day VIP Village (Saturday and Sunday), roughly €3,100-4,000 for the Apex level with the Premier Lounge and [...]
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June 1, 2023
The 10 best MotoGP riders in 2026: updated standings and sponsor value
The best MotoGP riders of 2026, after the Japanese Grand Prix on 4 October, are Jorge Martín (Aprilia, 333 points) and Marc Márquez (Ducati, 331), separated by two points with six races sti[...]
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May 21, 2023
BWT in Formula 1: the story of the pink sponsor, from Force India to Alpine
BWT, short for Best Water Technology, is an Austrian water treatment company based in Mondsee. It has been in Formula 1 since 2017, when it became title sponsor of Force India and brought pin[...]
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May 18, 2023
Why is Formula 1 called Formula 1? Meaning and origin of the name
Formula 1 (or Formula One) is called that because “formula” means the set of technical rules every car must follow, and “1” means the top category of single-seaters, a[...]
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May 17, 2023
F1 points system explained: how scoring works in 2026
In Formula 1, points go to the top ten finishers of every Grand Prix (25, 18, 15, 12, 10, 8, 6, 4, 2, 1) and to the top eight of every Sprint (8 down to 1). Since 2025 the fastest lap is no l[...]
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May 17, 2023
Brand activation in motorsport: what it is, how it works and five real examples
Brand activation in motorsport is everything a sponsor does beyond the logo on the car to bring the partnership to life: official awards and rights, content, hospitality, causes to tell, prod[...]
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May 17, 2023
Motorsport sponsorship and visibility in the digital age: audience, platforms and measurement
In motorsport the visibility of a sponsorship is built today on three levels: broadcast (television and streaming), digital (social media, video, official content) and physical presence (the [...]
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May 15, 2023
Why Is DHL Yellow? Eddie Jordan, Deutsche Post and the F1 Link
Why is DHL yellow and red? Because in the 2003 relaunch of the brand DHL’s historic red was combined with the yellow of Deutsche Post, which had taken over all the shares in December 20[...]
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May 11, 2023
Motorsport agency: what it is, what it does and how it works with sponsors and teams
A motorsport agency is the intermediary between a brand that wants to sponsor and whoever sells the rights, meaning teams, championships and events: it chooses the right property, structures [...]
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May 5, 2023
Aramco F1: what it is, what it sponsors and what the deal is worth
Aramco is the Saudi state-owned energy company and has been a Global Partner of Formula 1 since 2020, a partner of Aston Martin since 2022 and, from 1 January 2024, title partner of the team,[...]
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