Our blogs
October 3, 2023
Formula E: a whole lotta records and the rise of a new era in motorsports
Zoooooom! That’s the sound of many records being broken one after another. Formula E season 9 didn’t just rustle but exploded, sending shockwaves throughout the motorsport landsca[...]
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October 3, 2023
The Williams Winners: Alan Jones and Keke Rosberg Conquer F1
In the more than four decades since its establishment in 1977, the Williams Formula 1 team has become one of the most successful and iconic participants in motorsport’s premier category[...]
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September 27, 2023
MotoGP 2024 Calendar + Downloadable 2024 PDF
The Exciting Start of a New Era We are thrilled to unveil the provisional calendar for the 2024 MotoGP™ World Championship. Set against the historic backdrop of MotoGP’s 75th annivers[...]
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September 26, 2023
F1 Sponsorship and CSR: Making a Positive Impact
Formula 1 is one of the most popular and lucrative sports in the world, with an estimated 1.5 billion fans globally. As such, it offers tremendous marketing and branding potential for sponsor[...]
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September 22, 2023
Types of Formula 1 Penalties and How They Are Applied: The FIA Rules
The Fédération Internationale de l’Automobile (FIA) oversees and enforces the rules of Formula 1 through a complex system of penalties that are designed to maintain safety, fairness a[...]
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September 21, 2023
Rethinking Sponsorship Metrics: Making the Most of Brand Investments
Branding, in the age of digital transformation, has evolved far beyond simple logo placements and sponsored events. The dynamics of brand-customer relationships have shifted, and as marketers[...]
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September 21, 2023
Why does MotoGP race in India? The importance of the Buddh race’s entry into the world’s premier two-wheel championship
MotoGP‘s debut in India, at the Buddh International Circuit, is a watershed moment in the annals of motor sports. This is a transformative moment, expanding the geographic reach of the [...]
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September 20, 2023
Strategy in Formula 1: between pit stops, decisions of the race wall and driver calls
The Formula 1 modern is a fascinating and complex sport, in which the success or failure of a weekend-and sometimes an entire season-is played out over a few hundredths of a second. The singl[...]
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September 19, 2023
Tires in Formula 1: differences, rules, importance
Tires -or tires- are one of the most fascinating, debated and important objects in Formula 1. Always the focus of rule changes, design changes and engineering attention, tires are the only po[...]
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September 14, 2023
The Intersection of Technology and Motorsport: A Thrilling Partnership
In the fast-paced world of motorsport, where the roar of engines and the pursuit of speed dominate, another race is silently unfolding – a race among technology giants to sponsor and pa[...]
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September 13, 2023
Controlling media output: the secret for Formula 1 and MotoGP sponsors
Both the Formula 1 and MotoGP have a large and international portfolio of sponsors. These are companies that have been accompanying the top two- and four-wheeler series around the world for y[...]
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September 7, 2023
Cybersecurity sponsorship in Formula 1
Since their birth in the early 2000s, the world’s best cybersecurity brands have been sponsoring Formula 1 teams. From former Ferrari partner Kasperski to today’s Acronis, CrowdSt[...]
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September 4, 2023
Why do F1 cars swerve and zig-zag?
Introduction: The Zig-Zag Maneuvers of F1 Drivers Formula 1, the pinnacle of motorsport, never fails to dazzle spectators with its high-speed races and cutting-edge technology. However, there[...]
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September 4, 2023
Revving Up for the Dakar Rally 2024: New Routes, Challenges, and Innovations
The dust is about to settle, and the engines are ready to roar once again as the Dakar Rally returns to Saudi Arabia. In the world of motorsports, this epic event needs no introduction. It[...]
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August 29, 2023
Sponsorships and silly season: how sponsorships and the pilot market are linked
A relationship little investigated on the desks of sports marketing classes but very frequent in reality is that between the so-called silly season (the market moment of drivers and teams tha[...]
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August 23, 2023
Sponsoring the IMSA Championship
The International Motor Sports Association (IMSA) is at the forefront of premier sports car racing in North America. With a rich history dating back to its founding in 1969, IMSA has evolved [...]
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August 22, 2023
Elevating Business Relationships with Sports Hospitality Packages
In the realm of modern business, forging and nurturing relationships stands as a cornerstone of success. Regardless of industry, the delicate web of connections within and beyond an organizat[...]
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August 21, 2023
Leveraging Sport Sponsorship for B2B Success
In the realm of business-to-business (B2B) marketing, sport sponsorship has emerged as a dynamic strategy to forge valuable connections and amplify brand visibility. As companies seek innovat[...]
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August 21, 2023
The Importance of Sports Marketing Agencies in the Modern Business Scenario
In today’s fast-paced and competitive business landscape, the role of sports marketing agencies has taken on a new level of significance. These agencies have evolved from being mere int[...]
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August 3, 2023
Key Advantages of Sport Sponsorship: Enhancing Brand Visibility and Engagement
In today’s fast-paced and fiercely competitive business landscape, staying ahead of the curve requires more than just exceptional products or services. Successful companies understand t[...]
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