Our blogs
July 17, 2024
Unlocking Opportunities: Why Sponsoring the Olympics is a Game-Changer for Brands
Sponsoring the Olympics is an unparalleled opportunity for brands to elevate their global presence and connect with a diverse audience. The Olympics, steeped in rich history and cultural heri[...]
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July 17, 2024
Are WEC cars faster than F1?
Motorsport enthusiasts often engage in spirited debates about the relative speeds of different racing categories. Two of the most advanced and prestigious forms of motorsport are the World En[...]
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July 17, 2024
Is WEC the same as Le Mans?
When discussing endurance racing, two terms frequently surface: WEC (World Endurance Championship) and Le Mans. These names often lead to confusion, even among motorsport enthusiasts. Are the[...]
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July 16, 2024
Bad sponsorship examples in F1: six failures and what they tell us
Bad sponsorship examples in F1 have one thing in common: they almost never fail on track. They fail earlier, in the meeting where someone signs without asking the right questions. The best-kn[...]
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July 15, 2024
Sports Sponsorship Tax Deductions in Italy: A Guide for Companies
When a company evaluates a sports sponsorship investment, the tax question rarely comes late. It arrives at the negotiating table — sometimes before the contract is even signed. How much ca[...]
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July 11, 2024
Is sports sponsorship worth it?
Sports sponsorship has become a cornerstone of marketing strategies for many brands worldwide. As an intersection of sports and commerce, sponsorship deals provide mutual benefits to both spo[...]
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July 11, 2024
What do sponsors get in return? Visibility, rights and the part you cannot see
Jarama, 12 May 1968. Graham Hill wins the Spanish Grand Prix at the wheel of a Lotus 49 that is no longer green. It is red, white and gold, the colours of Gold Leaf cigarettes. A few months e[...]
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July 9, 2024
Do Formula E still swap cars?
Formula E, the all-electric racing series, has come a long way since its inception in 2014. One of the most interesting aspects of its early seasons was the practice of car swapping, a unique[...]
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July 9, 2024
Do Formula E cars have gears?
Formula E, the electric counterpart to the renowned Formula 1, has rapidly gained popularity since its inception in 2014. Known for its innovative approach to motorsport, Formula E showcases [...]
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July 8, 2024
How long is a NASCAR race? Hours, laps and what makes it longer
A NASCAR race does not last a number of hours. It lasts a number of laps. On average a NASCAR Cup Series race lasts about three hours, but in 2026 the range ran from 2 hours 29 minutes at Wat[...]
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July 8, 2024
What cars does NASCAR use? Models, engines and the Next Gen in 2026
Charlotte, 19 June 1949. On a dusty, rutted three-quarter-mile dirt track, NASCAR runs its first race for showroom cars, the Strictly Stock. In front of a crowd estimated at between 13,000 an[...]
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July 8, 2024
What does NASCAR stand for? Meaning, history and how it works today
NASCAR stands for National Association for Stock Car Auto Racing. It is the organization that, since 1948, has written the rules, drawn up the calendars and awarded the titles of its stock ca[...]
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July 8, 2024
Zooming Ahead: The Speed of NASCAR Race Cars
Fuel your excitement and rev your engines as we dive into the world of NASCAR, where speed is not just an objective—it’s a way of life. NASCAR race cars have captured the imagination [...]
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July 5, 2024
MotoGP suit: how it is made, what it costs and what it is worth to a sponsor
The price of a MotoGP suit tells only part of the story. In the shops, high-end racing suits range from about 2,240 euros for the Alpinestars GP Tech V5 to about 3,600 euros for the Alpinesta[...]
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July 5, 2024
The Sachsenring circuit: history, track and the MotoGP German Grand Prix
Some circuits can be summed up by a straight. The Sachsenring circuit is summed up by a ratio: of its 13 corners, 10 are left-handers. It is the home of the MotoGP German Grand Prix, in Hohen[...]
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July 5, 2024
The Silverstone circuit: history, corners and the big events at the home of British motorsport
On 13 May 1950, on a former military airfield on the border between Northamptonshire and Buckinghamshire, King George VI and Queen Elizabeth (the future Queen Mother) watched the first race i[...]
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July 5, 2024
The 4 Ps of sports marketing: how they change when a sponsor uses them
Product, price, place, promotion. The 4 Ps were born in 1960, in E. Jerome McCarthy’s textbook Basic Marketing: A Managerial Approach, and they have been one of the first frameworks tau[...]
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July 4, 2024
What is the MotoGP Sprint race? Rules, points, length and what changes
Since 2023, a MotoGP weekend has awarded points twice. Sunday is still Grand Prix day; on Saturday afternoon riders contest the Sprint, a race of roughly half the length that pays points down[...]
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July 4, 2024
Why does MotoGP use a reverse shift? How the MotoGP gearbox works
A MotoGP gearbox is not upside down. Ours is, the one on road bikes, if you look at it through the eyes of someone who has to change gear with the bike still leaned over, coming out of corner[...]
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July 4, 2024
How fast is a Formula E car? Top speed, acceleration and the F1 comparison
Some single-seaters are best described by their top speed. Formula E is better described by its first two seconds. The GEN3 Evo, racing since the 2024-25 season, reaches around 320 km/h, less[...]
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