Our blogs
May 5, 2023
Niki Lauda, F1 and Beyond
Niki Lauda was a three-time world champion in Formula One , successful entrepreneur and aviation enthusiast. Lauda’s life has been punctuated by great achievements in any field, tumultu[...]
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May 2, 2023
Motorsport sponsorship and the world of Formula 1 racing: an overview of different aspects of the game, some curiosities and some jargon you may have heard.
Motorsports sponsorship is a crucial aspect of the racing industry, with billions of dollars invested each year to support teams, drivers, and events. Sponsorship not only provides financial [...]
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May 2, 2023
Influencer marketing and sports marketing in the era of “digital sponsorship”
In the following lines we explore the growing importance of social media andinfluencer marketing in the digital age, focusing on how companies can use top athletes and sports teams for effect[...]
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May 1, 2023
6 research backed reasons why sponsorship is the ultimate tool for skyrocketing your company’s turnover
In today’s rapidly evolving business landscape, it has become more crucial than ever for companies to explore innovative marketing strategies to stay ahead of the competition. In this c[...]
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May 1, 2023
Courtside and Perimeter Advertising in Sports Events: Engaging the Audience Seamlessly
In the ever-evolving landscape of marketing, businesses are constantly seeking innovative strategies to capture the attention of their target audience effectively. Perimeter advertising has e[...]
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April 28, 2023
Michael Schumacher: The F1 Legend and His Remarkable Legacy
Michael Schumacher, born on January 3, 1969, in Hürth, Germany, is widely regarded as one of the greatest Formula 1 drivers of all time. His racing career is filled with incredible achieveme[...]
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April 28, 2023
The Ultimate Guide to Overcoming 15 Motorsport Sponsorship Objections: Unlocking Business Benefits and Maximizing ROI
The Ultimate Guide to Overcoming 15 Motorsport Sponsorship Objections: Unlocking Business Benefits and Maximizing ROI Motorsport sponsorship can be an exciting opportunity for business[...]
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April 27, 2023
List of all the MotoGP, Moto2 and Moto3 constructors’ champions from 1949 to today
Winning MotoGP – a bigger picture Manufacturers participate in racing for a variety of reasons, including brand exposure, technological advancements, and market research. Brand awarenes[...]
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April 27, 2023
Gilles Villeneuve: the extraordinary rise of one of the most incredible drivers ever
In the world of Formula 1, there are drivers who are remembered for their talent and others for their personality. But only a few are able to leave an indelible mark on the hearts and minds o[...]
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April 26, 2023
Formula 1 Sprint Shootout and Sprint Race: here’s what changes in F1 Saturday
Starting with the Baku Grand Prix in Azerbaijan 2023 (Baku Circuit, April 28-30, 2023), the Saturday of the Formula 1 changes face again, making way for a standalone day in which the Sprint S[...]
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April 19, 2023
Experiential sports marketing
Experiential sports marketing Experiential sports marketing has become an essential tool for engaging consumers and building brand loyalty in the highly competitive sports industry. By creati[...]
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April 5, 2023
The 2023 World Superbike calendar: all WSBK races and Grand Prix
It starts again from Australia, and specifically from the spectacular Phillip Island circuit, the World Superbike World Championship (WorldSBK) 2023. There are 12 stages in the season, which [...]
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April 3, 2023
James Hunt: the fastest hippy of Formula 1
James Hunt was an iconic Formula One driver who won the World Championship in 1976. He was known for his irreverent character, super-fast driving skills, and his love for the hedonistic lifes[...]
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March 31, 2023
The Importance of Youth Sport Sponsorship: Fostering Community Growth and Future Sports Stars
Youth sport sponsorship is a crucial component in nurturing the athletic talents of young individuals, promoting physical activity, and fostering community engagement. Companies that choose t[...]
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March 30, 2023
Creating sports content that enhances a brand: some success stories
Brands need to create content that resonates with their target audience. As a sports marketing professional, I realize that sports fans are exposed to an enormous amount of promotional materi[...]
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March 30, 2023
The Latin passion for Formula 1 explained
Latin Americans are known for being passionate, especially when it comes to sports, so much so that they have earned the name ,fanáticos (fanatics). On top of that, they are also very patrio[...]
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March 29, 2023
Does Puma Sponsor F1? Unveiling the Collaboration Between Puma and Formula 1 Racing
In the world of sports, brand sponsorship is key to fostering team success, supporting athletes, and generating fan enthusiasm. Formula 1 racing, with its high-octane energy and global appeal[...]
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March 27, 2023
Maximizing ROI in communication with motor racing sponsorship packages
For professional pilots, especially in the beginning or minor categories, getting a motorsport sponsorship is an indispensable element in establishing and sustaining a successful racing caree[...]
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March 24, 2023
Why do MotoGP riders live in Andorra?
MotoGP is one of the most popular and exciting sports in the world, and it’s no secret that many of its top riders choose to live in Andorra. But why is this tiny country nestled in the[...]
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March 24, 2023
The MotoGP Sprint race: how it works and why it revolutionise the Championship
MotoGP has made history by announcing the addition of sprint races to the grand prix bill for the 2023 season. The decision to introduce this format tweak is expected to have major implicatio[...]
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