Our blogs
December 3, 2025
Competitiveness and F1: the key to the U.S. market and beyond
The spectacular three-way sprint between Piastri, Norris and Verstappen is great news not only for Formula 1 fans, but for Formula 1 itself, which can once again expect a “monstrousR[...]
Read More
November 20, 2025
Diogo Moreira: the rebirth of MotoGP comes from Brazil
Diogo Moreira ‘s arrival in MotoGP, in the aftermath of the historic Moto2 2025 title, is more than just a category jump: it is a turning point for MotoGP, for Liberty-branded MotoGP, a[...]
Read More
November 6, 2025
MotoGP 2026: which rider to sponsor? The complete guide
Sponsoring a MotoGP rider in 2026 can be a strategic move for brands that want authenticity, excitement and immediate return. With RTR Sports’ MotoGP sponsorship, we analyze all the rid[...]
Read More
October 20, 2025
Apple and Formula 1: $750 million strategic deal to transform sports streaming
Apple TV+ is set to become the exclusive broadcaster of Formula 1 in the United States starting in 2026, under a five-year contract worth an estimated $750 million. This agreement represents [...]
Read More
October 8, 2025
Motorsport as a business engine: the ultimate guide to sponsorships that work
The equation that is changing motorsport marketing Imagine you are sitting in your company’s boardroom. On the table, the sports sponsorship budget for 2026. The question you are asking –[...]
Read More
October 1, 2025
The power loop: how global car manufacturers fuel formula 1’s rise – and vice versa
Formula 1’s growth owes as much to car manufacturers’ marketing might as to on-track success. A virtuous circle reshaping motorsport. [...]
Read More
September 24, 2025
F1 2026: smaller sponsors for smaller cars?
The 2026 Formula 1 season represents a transformative moment for both the sport and its commercial ecosystem. With a radical overhaul of technical regulations, teams will compete in vehicles [...]
Read More
September 4, 2025
From Rolex to TAG Heuer: How F1 Watch Sponsorship Is Changing
Precision and prestige have long defined the relationship between Formula 1 sponsorship and fine watchmaking. After more than a decade with Rolex as Official Timekeeper, 2025 opens a new chap[...]
Read More
September 3, 2025
Every Team’s Title Sponsor for the 2025 Formula 1 Season
Title sponsorship is one of the most coveted and high-impact assets in motorsport marketing, and nowhere is this more evident than in Formula 1. In a sport defined by innovation, prestige, an[...]
Read More
August 28, 2025
Why Global Companies Should Invest in China — And Why Formula E Is the Smartest Gateway
The Case for China: More Than Just a Big Market When executives discuss growth, the conversation often turns to “new markets.” For years, companies expanded into Europe, then North Americ[...]
Read More
August 28, 2025
Cadillac F1: why the sponsorship market reopens (and how to seize the opportunity)
The official entry of the Cadillac Formula 1 Team starting in 2026 marks a turning point for the commercial ecosystem of the top series. It is not just about the eleventh box on the grid: it [...]
Read More
August 27, 2025
NASCAR vs. IndyCar: comparing speed, spectacle and sponsorship opportunities
Two worlds, two philosophies, one passion: speed. NASCAR and IndyCar represent the essence of American motorsports, offering unique experiences for both fans and brands eager to connect with [...]
Read More
August 27, 2025
NASCAR’s Crown Jewels: four legends of speed.
Daytona 500: the opening that’s worth a season The Daytona 500 is the gateway to the NASCAR season and, for many, its symbolic peak. The February event at Daytona International Speedway[...]
Read More
August 4, 2025
Motorsport Racing Marketing: Strategies, Stories and Sponsorships
Motorsport sponsorship is not just about stickers on a car. It’s about stories, speed, and strategy. From Formula 1 sponsorship to MotoGP sponsorship, from WEC sponsorship to IndyCar sponso[...]
Read More
August 1, 2025
We are looking for sponsors…
We are not in the business of finding sponsors for Athletes and sports teams, RTR Sports is not a sponsor search agency. Our work is to give advice to companies that use or intend to use spor[...]
Read More
July 25, 2025
Communication and sports: stories, emotions and strategy in modern marketing
Communication and sports have always been linked by a deep and synergistic relationship of emotions, powerful narratives, and authentic connections with audiences. In the world of sports mark[...]
Read More
July 25, 2025
MotoGP Calendar 2026
The 2026 MotoGP calendar is preparing to make history: for the first time in more than two decades, the Circus will return to race in Goiânia, Brazil, with a possible South American expansio[...]
Read More
July 20, 2025
Advantages and disadvantages of sports sponsorship
If you’re a sports marketing enthusiast, a quick browse of the internet is enough to come across a rather strange question: “what advantages and disadvantages of sports sponsorshi[...]
Read More
July 20, 2025
Is the MotoGP Paddock Pass worth it? We review the most popular tickets in town
You’ve wanted it, coveted it, hunted for it, and now have it; but is the MotoGP Paddock Pass worth it? The answer is, yes, “probably”. It’s time to shed some light on [...]
Read More
July 18, 2025
The Underdog Breakthrough: Hülkenberg’s 239‑Race Wait
When Nico Hülkenberg finally stood on the F1 podium at Silverstone, it capped a staggering 239‑race wait—equivalent to 5,593 days since his debut in 2010. That mark now tops the “longe[...]
Read More