Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
July 1, 2018
Marc Marquez takes a mighty win at Assen, in one of the best MotoGP races ever
The 70th Dutch TT at Assen will probably long be recalled by bike fans around the world as one of the best MotoGP races in the series’ history; the eight protagonists for a podium finish in[...]
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June 30, 2018
Sponsorship scams and frauds: a very Italian problem
Unfortunately, in recent days we have had to read the latest in a series of cases where arrests in connection with false sports sponsorships and inflated invoices have come to light. This tim[...]
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June 27, 2018
Fake Sports Sponsorships: How to Recognize and Avoid Them
The news broke at the start of 2025, and while it wasn’t entirely surprising, the scale was. Six arrests, a well-known rally driver placed under house arrest, and a network of fake spor[...]
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June 21, 2018
Marquez, Lorenzo and the Monster-Red Bull war of sponsorship
The premise is that there is not yet a public and official answer to the question posed in the title of this article. This does not mean that, for those of us involved in sports marketing, Jo[...]
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June 17, 2018
MotoGP: Rossi scores 3rd in Catalunya, remains 2nd in Championship
Movistar Yamaha MotoGP‘s Valentino Rossi has taken his third consecutive third-place finish in the 2018 MotoGP World Championship at today’s Gran Premi Monster Energy de Catalunya. Te[...]
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June 14, 2018
Leveraging on sponsorship: how to use image rights in communication
There is a precise moment when a sponsorship stops being an expense and becomes an asset. It is not when the contract is signed, nor when the logo appears on a motorcycle fairing or a racing [...]
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June 4, 2018
Is a MotoGP Paddock Pass worth it? We review the hottest ticket in town
You’ve been wanting it, you’ve been craving it, you’ve been hunting it, and now you have it; but is a MotoGP Paddock Pass worth it? The answer is, well, “maybe”. Time to shed some l[...]
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June 3, 2018
Rossi scores 3rd at Mugello, climbs to 2nd in the Championship
Movistar Yamaha MotoGP’s Valentino Rossi had the Autrodromo del Mugello turned into a sea of yellow as he grabbed third place in a hard-fought race. Maverick Viñales had a more challen[...]
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May 28, 2018
What Budget Do You Need to Sponsor a Sport?
Every time we enter a negotiation with a new brand, there is a precise moment when the conversation shifts: the marketing manager stops talking about objectives and starts wondering how much [...]
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May 23, 2018
Sports Sponsorship: What Really Happens When Your Team Doesn’t Win?
Picture the scene. It’s Sunday afternoon, and your marketing department has its eyes fixed on the screen. The car bearing your logo is in twelfth position, a minute behind the race lead[...]
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May 20, 2018
Marquez takes LeMans win, extends championship lead to 36
Marc Marquez enjoyed another fantastic race weekend, taking his third consecutive victory this season, the 64th of his career, and his 38th in MotoGP, equalling Casey Stoner’s Premier Cla[...]
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May 20, 2018
2018 MotoGP: untamable Rossi takes LeMans podium
Movistar Yamaha MotoGP‘s Valentino Rossi showed once again you should never count him out for the race, regardless of his starting position. He displayed a competitive pace aboard his YZR-M[...]
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May 20, 2018
Why are foreign sponsors flooding European sports?
In order to understand the enormous power of sport sponsorship, and its effectiveness for businesses all over the world, a look at the Premier League clubs’ kit deals could be enough. Out o[...]
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May 17, 2018
Sports Sponsorship and Scandals: What Happens When Things Go Wrong
Updated September 2026. On 15 February 2025, as Jannik Sinner prepared to defend the Australian Open title he had just won, his settlement with WADA made headlines: a three-month ban for the [...]
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May 3, 2018
Why does RTR Sports work so much in motorsport?
It is one of the first questions we are asked, almost always, in the early weeks of a new relationship with a prospective client. “Why do almost all your clients end up in MotoGP or For[...]
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May 1, 2018
Sports Sponsorships and Consumer Impact: The Path to Purchase
Anyone who has ever attended a major sporting event — whether they know anything about sponsorships or not — knows how exhilarating, powerful and inclusive it feels to be among thousands [...]
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April 29, 2018
Shedding a light on “Sports Marketing”. Sponsorship is finding its feet in this field.
In 2016, $60.1 billion was spent Globally by brand marketers on sponsorship deals. An increase of 4.6% from 2015 (IEG, 2017). This growing popularity of sponsorship deals is mainly due to 4[...]
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April 22, 2018
Honda, Marquez remain unbeatable in Texas; take 6th straight Americas win
Competing in his 93rd MotoGP race, Marc Marquez rode the RC213V to his sixth straight win of the Red Bull Grand Prix of the Americas MotoGP, the Spaniard having been unbeatable at COTA since [...]
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April 22, 2018
Vinales, Rossi score important points for Yamaha in COTA showdown
Movistar Yamaha MotoGP’s Maverick Viñales delivered a strong podium result at the Grand Prix of The Americas today. Valentino Rossi was poised to follow in his teammate’s footste[...]
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April 18, 2018
Can you find me a sponsor?
Looking for sponsorship? Can RTR Sports help you? No, we can’t. And, quite frankly, you should stop looking for one. Let’s try and be honest here, shall we, and take a good step back. Mos[...]
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