Our blogs
March 27, 2025
Motorcycle Sponsorship: From MotoGP to SBK to the Dakar
Motorcycle sponsorship has evolved beyond traditional branding, transforming into a dynamic, multi-channel marketing strategy. With brands seeking innovative avenues to engage their target au[...]
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March 25, 2025
Sports Marketing and Sponsorship: More Relevant Than Ever?
In today’s hyper-connected world, sports marketing and sponsorship have evolved from simple logo placements to multifaceted strategic partnerships that drive brand engagement, consumer loya[...]
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March 21, 2025
Motorsport vs Team Sports: what to sponsor?
The debate over which type of sport offers the most complete experience is always open. Motorsports and team sports represent two seemingly distant worlds, each with unique characteristics th[...]
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March 20, 2025
Ground Effect F1: What Is It?
Ground effect has long been a game-changing aerodynamic principle in Formula 1, dramatically altering how cars generate downforce and perform on the track. In this blog, we’ll explore the t[...]
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March 19, 2025
F2 sponsorship and F3 sponsorship: a new frontier of opportunity
The world of motorsport is undergoing a profound transformation; the FIA F2 and F3 categories no longer represent simple transitional stages to Formula 1, but true laboratories of excellence,[...]
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March 14, 2025
Hot Wheels Formula 1: sponsorship between tradition, innovation and passion
Recently, the motorsport world has witnessed the birth of a new partnership, the multi-year partnership between Formula 1 and Hot Wheels, announced in 2024 and set to expand in 2025. This col[...]
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March 12, 2025
Moto2 sponsorship agency
As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]
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February 28, 2025
How Esports Fuel Motorsport Sponsorships.
Motorsport is undergoing a momentous transformation, thanks to the integration of digital technologies and virtual racing and the introduction of powerful esport motorsport sponsorship. The m[...]
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February 27, 2025
MotoGP 2025, why the calendar looks East
The 2025 MotoGP calendar marks a turning point for the racing world, with an approach that embraces new geographies and enhances established motorsport traditions. The season, which kicks off[...]
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February 3, 2025
Do F1 cars have a clutch?
Formula 1 is a sport that combines technology, precision engineering and performance at the limit, and it often raises questions even about aspects that seem taken for granted in the world of[...]
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February 3, 2025
Alpine & Yamaha Pramac: Unlocking the Power of Cross-Industry Sponsorships in MotoGP
The recent cross-industry sponsorship agreement between Alpine and the Yamaha Pramac MotoGP team has caught the attention of motorsport insiders and fans, marking a significant shift in the[...]
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February 2, 2025
Do F1s have power steering?
Formula 1 single-seaters are equipped with power steering, a system that facilitates steering by reducing the effort required from the driver. This component is critical for handling the high[...]
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February 1, 2025
What function does the FIA have in motorsport?
In the vast and fascinating world of motorsport, the Fédération Internationale de l’Automobile, better known as the FIA, plays a crucial and multifunctional role. Founded in 1904, the[...]
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January 31, 2025
Louis Vuitton Formula 1 sponsorship: a historic moment
In a groundbreaking move, Louis Vuitton has entered into a significant partnership with Formula 1, marking a historic convergence of luxury brands and high-speed motorsport. This collaboratio[...]
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January 31, 2025
How to invest in Formula 1
Formula 1 represents one of the most coveted platforms for investors and sponsors globally. Its combination of cutting-edge technology, intense competition and an ever-expanding fan base make[...]
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January 29, 2025
Ferrari Formula 1 Sponsors: sponsorship portfolio analysis
The Scuderia di Maranello comes to the start of the 2026 Formula 1 Season with an ambitious and largely revamped technical project to cope with the extensive changes to the Championship regul[...]
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January 28, 2025
MotoGP: An Unprecedented Sponsorship Opportunity
The MotoGP World Championship represents the pinnacle of motorcycle racing, a global stage that offers companies a unique opportunity for visibility and connection with a passionate and loyal[...]
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January 23, 2025
Sponsoring in IndyCar: Packages, Costs, Opportunities
Accelerating Brands with IndyCar Sponsorship IndyCar is renowned for its blend of rich history, thrilling racing, and global reach. Anchored by iconic events like the Indianapolis 500, the se[...]
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January 21, 2025
The Evolution and Expansion of F1’s Commercial Strategy for 2025
Formula 1’s commercial landscape is undergoing significant transformations as it embraces a new era of expansive and strategic partnerships. With an evolving sponsorship portfolio and s[...]
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January 21, 2025
The incredible effectiveness of sponsorship in Formula 1
Formula 1 (F1) is not only a top-level motor racing competition, but also represents an extraordinarily effective global marketing platform. The sponsorships in F1 offer companies a unique op[...]
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