Our blogs
January 2, 2025
Synergies and Innovations in MotoGP and Formula 1 Sponsorships.
MotoGP and Formula 1, two of the most prestigious series in sports, offer unique platforms for companies seeking to maximize their impact through simultaneous sponsorship operations while dem[...]
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January 1, 2025
Opportunities and Challenges in Sport Public Relations: A Comprehensive Analysis
The realm of sport public relations offers a dynamic landscape for scholars, educators, and practitioners to delve into. The expansion of both professional and university sports worldwide has[...]
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January 1, 2025
What is the power of sport sponsorship?
The power of sport sponsorship: Reach, influence, and ROI. [...]
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December 30, 2024
The importance of sponsors in Formula 1
Formula 1 is a global stage. A theater of speed, skill and technological innovation. But there is another element that fuels this high-speed sport. Sponsors. Formula 1 sponsors are more than [...]
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December 23, 2024
Sports sponsorship: the need to seamlessly mix digital and on-field activations
The sports sponsorship represents an extremely effective marketing tool for companies, capable of creating deep emotional bonds with audiences through the passion and enthusiasm that characte[...]
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December 19, 2024
Formula 1 and inclusion: how ‘We Race As One’… and more, is revolutionizing motorsport
The Formula 1 has taken a significant path toward inclusion and diversity through initiatives such as“We Race As One,” the Hamilton Commission, and the F1 Academy. These programs [...]
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December 9, 2024
F1 marketing agency: role, costs, benefits
In the context of the current motorsport marketing landscape, Formula 1 emerges as an invaluable platform, not only because of its vast global following but also because of the unique marketi[...]
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December 6, 2024
The helix effect in sponsorship: how media generate new visibility for sponsors
It is 1984 when a young Ayrton Senna enters the Toleman factory in Witney, Oxfordshire. Illuminated by the light coming in through the large latticed windows, the TG184 sits in all its glory [...]
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December 2, 2024
Lewis Hamilton: When Talent Defies Time. A Journey Beyond the Limits of Sport.
Lewis Hamilton, born on January 7, 1985 in Stevenage, UK, is not simply a driver of Formula 1. He is a phenomenon who has redefined the boundaries of sporting excellence, an artist of speed w[...]
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November 29, 2024
Sponsorship and Sustainability: agencies, paradigm shifts, and the case of SIFI Performance Vision Science
We publish in full the speech we gave at the Third Edition of the Event “Sport and Sustainability: A Growing Trend because Distinctive Factor,” held at the Civic Aquarium in Milan[...]
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November 28, 2024
The Sprint Race in F1: among the most important innovations in recent years
The Formula 1 is always looking for ways to increase the adrenaline and engagement of its race weekends. Among the most notable innovations in recent years is the Sprint race format-acertainl[...]
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November 27, 2024
Mick Schumacher: writing his own history in motorsport
The motorsport landscape is witnessing a significant story, with Mick Schumacher continuing to chart his own path in a determined and ambitious manner. The son of the legendary Michael Schuma[...]
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November 26, 2024
The Historic Charm of the Monza National Autodrome
In the heart of the tranquil green areas of Monza’s Villa Reale, theMonza Autodromo Nazionale stands as a symbol of history and innovation in motorsport. Founded in 1922, it is one of t[...]
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November 25, 2024
Beyond Visibility: Sponsorships in Motorsport and B2B Opportunities.
The sponsorships in the world of motorsport are often perceived as an opportunity to gain visibility on a global scale, associating one’s brand with one of the world’s most exciti[...]
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November 20, 2024
The 5 Most Creative Sponsorships in Motorsport in Recent Years
In 2024, the landscape of sponsorships in motorsport has continued to evolve, with increasingly innovative and engaging initiatives. Here is an overview of the 5 most creative sponsorships [...]
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November 16, 2024
The Future of Sponsorship in Motorsport: Sustainability and Technological Innovation
The motorsports industry has long been a powerful vehicle for brand visibility, consumer engagement and global reach. As we look to the future of motorsport sponsorship, including Formula 1 s[...]
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November 14, 2024
Gamification in Sports: Engaging Fans and Creating Loyalty
In today’s sports business landscape, fan loyalty is the key to success for any team. From soccer to Formula 1, from theNBA to MotoGP, every sports team and organization relies on its s[...]
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November 12, 2024
How Motorsport Teams Are Leveraging Artificial Intelligence to Attract and serve Sponsors
In the competitive world of motorsport, innovation is the key to success. The teams of Formula 1, MotoGP, WEC and Formula E are increasingly leveraging artificial intelligence (AI) to improve[...]
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November 12, 2024
The Importance of Scheduling and Calendaring in Sports Sponsorship.
In the motorsport world, as in any sports industry, sponsorship is not a “set it and forget it” activity, that is, a campaign that is set and then forgotten. On the contrary, spon[...]
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November 12, 2024
The Importance of Data and Impartial Analysis in Choosing a Sports Sponsorship: Abandoning Gut Feeling for an Effective Business Strategy
When it comes to sports sponsorship, it is essential that any decision be based on objective analysis and hard data. In this article we will delve into the importance of using unbiased data a[...]
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