Our blogs
November 11, 2024
Duration of Sponsorships in Motorsport: Why 3-5 Years Are Crucial for Success
The sponsorship in motorsport is a powerful tool that can bring visibility, brand loyalty and significant economic returns for companies. However, the results of sponsorship do not occur over[...]
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November 10, 2024
The learning curve of new sponsors in motorsport: learning how to make the most of every opportunity
Entering the world of sports sponsorships, especially in motorsport, is a tremendous opportunity for brands, but one cannot expect to achieve maximum impact from the first year. Like anything[...]
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November 6, 2024
Sports Sponsorship: The Perfect Balance between Online and Offline Activations
Sports sponsorship is one of the most powerful and engaging marketing tools available to companies. When it comes to creating a lasting emotional connection with audiences, the world of sport[...]
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November 1, 2024
Beyond speed: why MotoGP can turbocharge your business
Those looking for a sports sponsorship opportunity in 2025 will find MotoGP a unique and effective combination. [...]
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October 31, 2024
WEC Calendar 2025: All the News and Trivia
The 2025 FIA World Endurance Championship (WEC) calendar has been officially unveiled, and will feature eight rounds that will take teams to four continents. The Autodromo di Imola has confir[...]
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October 31, 2024
SBK Calendar 2025: World Superbike between Novelties and Confirmations
The provisional calendar of the World Superbike 2025, with twelve rounds promising excitement and novelty. The season will start in late February in Australia and conclude in October in Spain[...]
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October 30, 2024
The New F1 Calendar for 2025: Everything You Need to Know
The FIA and the Formula 1 have announced the calendar for the 2025 Formula 1 World Championship, another 24-race season that promises to excite fans, drivers and teams. This year marks the 75[...]
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October 24, 2024
The MotoGP 2025 calendar: all the races and Grand Prix
The 2025 MotoGP season has finally been revealed, and with it an exciting schedule of 22 Grand Prix spread around the world. [...]
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October 22, 2024
Strategic partnerships in sports: growing reach through sponsorships
In the sports landscape, partnerships with the right sponsors represent a key factor in the success of teams and organizations. Not only do these partnerships generate significant revenue, bu[...]
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October 16, 2024
The New MotoGP Regulations 2027: The Future of Two-Wheel Racing Has Arrived
The year 2027 will mark a momentous turning point for the MotoGP, with the introduction of new rules designed to make the sport safer, more sustainable and more spectacular. The bikes will be[...]
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October 10, 2024
The Importance of Targeting In Sports Sponsorship.
Targeting in sports sponsorship is a key element in the success of any marketing campaign. [...]
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September 23, 2024
The experiential level in sponsorship: why it is important to touch to believe
The experiential level in sponsorship: why it is important to touch to believe [...]
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September 19, 2024
How Much Do Formula 1 Drivers Make?
Formula 1 is the pinnacle of motorsport—a high-octane, adrenaline-fueled world that captivates millions of fans globally. With thrilling races and cutting-edge, high-performance cars, it[...]
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September 18, 2024
Who are the Top 10 Riders in MotoGP
This is the classic post we probably shouldn’t write. But we all know how it goes: you’re in the middle of a conversation with a potential sponsor, and they inevitably ask, “Who are[...]
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September 16, 2024
The Impact of Pilot Transfer on Sponsorship Strategies.
In the world of motorsport, driver transfers are not just simple changes of jersey: they are events that revolutionize marketing and sponsorship strategies, redefining balances and opportunit[...]
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September 13, 2024
Formula E Soars: Global TV Audience Grows by 35% to 491 Million
All-electric series maintains its position as the fastest-growing motorsport worldwide Formula E is becoming more and more popular and has reported a significant increase in its global televi[...]
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September 2, 2024
Formula E Calendar 2024/2025 Season 11
The Formula E, the world championship of electric single-seaters, continues to grow in popularity and importance. As Season 11, which will take place between 2024 and 2025, approaches, it is [...]
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August 30, 2024
FIM Women’s Circuit Racing: A New Chapter for Women’s Motorsport
The year 2024 marks the beginning of a new era in motorsport with the debut of the FIM Women’s Circuit Racing World Championship(WorldWCR). This championship represents a historic step [...]
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August 27, 2024
Sports sponsorship? It works with customized projects
The sports sponsorship is an ever-evolving industry, and in motorsport, where speed and adrenaline are the stars, the personalization of sponsorship projects has become a crucial element for [...]
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August 22, 2024
How to Engage Hyperdigital Motorsport Audiences through Ad Hoc Content Creation
How Digital Content Consumption is Changing in Motorsport The global spread of smartphones and increasing Internet connection speeds are radically transforming the way sports content is consu[...]
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