Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
January 14, 2024
How to contact the MotoGP teams
I put myself in the position of the marketing or sponsorship director of a company who finds himself in need of contacting a MotoGP team because he wants information on the sponsorship pack[...]
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December 12, 2023
Calendar wec 2024 + Downloadable PDF Calendar
The FIA World Endurance Championship (WEC) is a motorsport competition that tests the skills of drivers and teams through endurance races around the world. The WEC is known for its prestigiou[...]
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December 12, 2023
World Superbike Calendar 2024 + Downloadable PDF Calendar
The new calendar of the World Superbike Championship (WSBK) 2024, which promises an exciting and change-filled season. The calendar includes 12 rounds spread over several well-known circuits,[...]
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December 6, 2023
The best Formula 1 drivers ever
This is a list and not a ranking, if I had to choose with my heart Senna would always be first…. Ayrton Senna Senna is considered the greatest F1 driver ever, surpassing among fans Fang[...]
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December 5, 2023
Superbike 2024: changes of helmets, regulations and new strategies
The 2024 World Superbike Championship (WSBK) promises to be exciting, with major changes in the rider and team landscape. The season will see high competition on the technical and competitive[...]
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November 17, 2023
Who is the best MotoGP rider of all time?
If you are a motorcycling enthusiast (and a motorsport sponsorship lover, of course) and want to find out who is the best MotoGP rider of all time, this definitive ranking will guide you thro[...]
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November 6, 2023
Alain Prost, the “Professor” of Formula 1
Considered one of the greatest drivers in the history of Formula 1, Alain Prost with his 4 world titles was the protagonist of some of the most electrifying rivalries in the 1980s and 1990s. [...]
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October 17, 2023
The Role of Content in Successful Motorsport Sponsorship: Comprehensive Content Marketing Strategies
In motor sports, the roar of engines and the adrenalin rush of speed are only the tip of the iceberg. Behind the scenes, content creation and meticulously implemented marketing strategies pla[...]
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October 6, 2023
Simplifying Motorsports Sponsorship: The ROI Formula
Motor sports sponsorship can be a powerful marketing tool for companies wishing to reach fans and enthusiasts and promote sales. However, determining the return on investment (ROI) of such op[...]
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October 5, 2023
Why Your Brand Needs a MotoGP Sponsorship in 2024
As the pinnacle of motorcycle racing, MotoGP offers unparalleled speed, drama and innovation that captivates fans worldwide. [...]
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October 5, 2023
Why Formula 2 is the greatest payee of Formula 1’s skyrocketing fame
After the Formula 1 boom in recent years, sponsors and companies have been knocking endlessly at the teams’ doors to grab a late piece of the cake. But with increasing sponsorship fees, lit[...]
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October 4, 2023
Women and Formula 1: why are they falling back in love with it?
Aston Martin recently made history by allowing Jessica Hawkins to test at the Hungaroring last 21 September. The 28-year-old Briton drove 26 laps of the Hungarian circuit in the AMR21, the te[...]
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October 3, 2023
The Williams Winners: Alan Jones and Keke Rosberg Conquer F1
In the more than four decades since its establishment in 1977, the Williams Formula 1 team has become one of the most successful and iconic participants in motorsport’s premier category[...]
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September 27, 2023
MotoGP 2024 Calendar + Downloadable 2024 PDF
The Exciting Start of a New Era We are thrilled to unveil the provisional calendar for the 2024 MotoGP™ World Championship. Set against the historic backdrop of MotoGP’s 75th annivers[...]
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September 26, 2023
F1 Sponsorship and CSR: Making a Positive Impact
Formula 1 is one of the most popular and lucrative sports in the world, with an estimated 1.5 billion fans globally. As such, it offers tremendous marketing and branding potential for sponsor[...]
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September 22, 2023
Types of Formula 1 Penalties and How They Are Applied: The FIA Rules
The Fédération Internationale de l’Automobile (FIA) oversees and enforces the rules of Formula 1 through a complex system of penalties that are designed to maintain safety, fairness a[...]
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September 21, 2023
Rethinking Sponsorship Metrics: Making the Most of Brand Investments
Branding, in the age of digital transformation, has evolved far beyond simple logo placements and sponsored events. The dynamics of brand-customer relationships have shifted, and as marketers[...]
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September 21, 2023
Why does MotoGP race in India? The importance of the Buddh race’s entry into the world’s premier two-wheel championship
MotoGP‘s debut in India, at the Buddh International Circuit, is a watershed moment in the annals of motor sports. This is a transformative moment, expanding the geographic reach of the [...]
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September 4, 2023
Revving Up for the Dakar Rally 2024: New Routes, Challenges, and Innovations
The dust is about to settle, and the engines are ready to roar once again as the Dakar Rally returns to Saudi Arabia. In the world of motorsports, this epic event needs no introduction. It[...]
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August 23, 2023
Sponsoring the IMSA Championship
The International Motor Sports Association (IMSA) is at the forefront of premier sports car racing in North America. With a rich history dating back to its founding in 1969, IMSA has evolved [...]
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