Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
November 17, 2023
Who is the best MotoGP rider of all time?
If you are a motorcycling enthusiast (and a motorsport sponsorship lover, of course) and want to find out who is the best MotoGP rider of all time, this definitive ranking will guide you thro[...]
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November 6, 2023
Alain Prost, the “Professor” of Formula 1
Considered one of the greatest drivers in the history of Formula 1, Alain Prost with his 4 world titles was the protagonist of some of the most electrifying rivalries in the 1980s and 1990s. [...]
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October 17, 2023
The Role of Content in Successful Motorsport Sponsorship: Comprehensive Content Marketing Strategies
In motor sports, the roar of engines and the adrenalin rush of speed are only the tip of the iceberg. Behind the scenes, content creation and meticulously implemented marketing strategies pla[...]
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October 6, 2023
Simplifying Motorsports Sponsorship: The ROI Formula
Motor sports sponsorship can be a powerful marketing tool for companies wishing to reach fans and enthusiasts and promote sales. However, determining the return on investment (ROI) of such op[...]
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October 5, 2023
Why Your Brand Needs a MotoGP Sponsorship in 2024
As the pinnacle of motorcycle racing, MotoGP offers unparalleled speed, drama and innovation that captivates fans worldwide. [...]
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October 5, 2023
Why Formula 2 is the greatest payee of Formula 1’s skyrocketing fame
After the Formula 1 boom in recent years, sponsors and companies have been knocking endlessly at the teams’ doors to grab a late piece of the cake. But with increasing sponsorship fees, lit[...]
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October 4, 2023
Women and Formula 1: why are they falling back in love with it?
Aston Martin recently made history by allowing Jessica Hawkins to test at the Hungaroring last 21 September. The 28-year-old Briton drove 26 laps of the Hungarian circuit in the AMR21, the te[...]
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October 3, 2023
The Williams Winners: Alan Jones and Keke Rosberg Conquer F1
In the more than four decades since its establishment in 1977, the Williams Formula 1 team has become one of the most successful and iconic participants in motorsport’s premier category[...]
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September 27, 2023
MotoGP 2024 Calendar + Downloadable 2024 PDF
The Exciting Start of a New Era We are thrilled to unveil the provisional calendar for the 2024 MotoGP™ World Championship. Set against the historic backdrop of MotoGP’s 75th annivers[...]
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September 26, 2023
F1 Sponsorship and CSR: Making a Positive Impact
Formula 1 is one of the most popular and lucrative sports in the world, with an estimated 1.5 billion fans globally. As such, it offers tremendous marketing and branding potential for sponsor[...]
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September 22, 2023
Types of Formula 1 Penalties and How They Are Applied: The FIA Rules
The Fédération Internationale de l’Automobile (FIA) oversees and enforces the rules of Formula 1 through a complex system of penalties that are designed to maintain safety, fairness a[...]
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September 21, 2023
Rethinking Sponsorship Metrics: Making the Most of Brand Investments
Branding, in the age of digital transformation, has evolved far beyond simple logo placements and sponsored events. The dynamics of brand-customer relationships have shifted, and as marketers[...]
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September 21, 2023
Why does MotoGP race in India? The importance of the Buddh race’s entry into the world’s premier two-wheel championship
MotoGP‘s debut in India, at the Buddh International Circuit, is a watershed moment in the annals of motor sports. This is a transformative moment, expanding the geographic reach of the [...]
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September 4, 2023
Revving Up for the Dakar Rally 2024: New Routes, Challenges, and Innovations
The dust is about to settle, and the engines are ready to roar once again as the Dakar Rally returns to Saudi Arabia. In the world of motorsports, this epic event needs no introduction. It[...]
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August 23, 2023
Sponsoring the IMSA Championship
The International Motor Sports Association (IMSA) is at the forefront of premier sports car racing in North America. With a rich history dating back to its founding in 1969, IMSA has evolved [...]
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August 22, 2023
Elevating Business Relationships with Sports Hospitality Packages
In the realm of modern business, forging and nurturing relationships stands as a cornerstone of success. Regardless of industry, the delicate web of connections within and beyond an organizat[...]
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August 21, 2023
The Importance of Sports Marketing Agencies in the Modern Business Scenario
In today’s fast-paced and competitive business landscape, the role of sports marketing agencies has taken on a new level of significance. These agencies have evolved from being mere int[...]
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August 3, 2023
Key Advantages of Sport Sponsorship: Enhancing Brand Visibility and Engagement
In today’s fast-paced and fiercely competitive business landscape, staying ahead of the curve requires more than just exceptional products or services. Successful companies understand t[...]
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July 31, 2023
Jake Dennis: who is the new Formula E World Champion?
The just concluded season of the ABB FIA Formula E World Championship was a rollercoaster of excitement, high-speed racing and technological advances. This ninth season was characterised by 1[...]
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July 28, 2023
The Optimal Timing for Sports Sponsorship Deals: A Key to Success
In the competitive world of sports, securing a sponsorship deal can make a substantial difference in a team’s success and financial stability. However, one crucial aspect that is often [...]
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