Category: Sports Marketing
October 5, 2017
TJ Watt inks Reebok deal
NFL rookie joins older brothers as ambassador of sportswear brand. National Football League (NFL) player TJ Watt has signed an endorsement deal with Reebok. The three brothers are the only fo[...]
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October 4, 2017
Tennessee Titans raise a glass with Ole Smoky
The National Football League’s (NFL) Tennessee Titans have signed a multi-year sponsorship deal with local whiskey producer, Ole Smoky Distillery. “Nothing screams Tennessee spirit more t[...]
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October 4, 2017
AS Roma suit up with Hugo Boss
German fashion house Hugo Boss will be the fashion partner of Italian soccer side AS Roma for the 2017/18 season. Under the new agreement, Hugo Boss will provide a range of casual clothing fo[...]
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October 3, 2017
YouTube TV becomes first presenting sponsor of MLB World Series
YouTube TV, an over-the-top (OTT) live streaming offering which launched in several US markets earlier this year, will have advertisements and on-air call-outs throughout World Series coverag[...]
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October 3, 2017
Poste Italiane delivers FIGC partnership
The Italian Football Federation (FIGC), the governing body for soccer in Italy, has agreed a new partnership with Poste Italiane. “We’re honoured to be involved with a prestigious brand s[...]
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October 3, 2017
Sky lands UK rights for Bellew-Haye rematch
Uk pay-TV broadcaster Sky has secured the rights for the upcoming boxing rematch between British heavyweight rivals David Haye and Tony Bellew. The bout, which is scheduled to take place at L[...]
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October 3, 2017
Konami pens AC Milan deal for PES 2018
The news comes after Konami recently added several top soccer teams to its roster of global partners, signing another PES video game deal with AC Milan’s city rivals Internazionale, and a s[...]
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October 3, 2017
Italian national soccer team keeps things sweet with Goleador
Confectionery brand Goleador has signed a partnership agreement with the Italian Football Federation (FIGC), the governing body for soccer in Italy. “The Goleador brand has a direct link wi[...]
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October 3, 2017
RCI Bank and Services steers into Renault Sport partnership
The logo of the French finance company, which is a subsidiary of automobile manufacturer Renault, is to be shown on the R.S.17, the racing car driven by the Renault Sport team, starting this [...]
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October 1, 2017
Do you mean business to Robert?
How do you clock in with high-profile managers? Robert, on the left, hasn’t got time for you. He has a business to run, meetings to attend and flights to catch. If you think he’s reading [...]
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September 27, 2017
How can you talk to Christian?
He could be the perfect customer, but he’s not paying attention The guy on the right is Christian. He is a 34 year-old web designer from Rotterdam, Holland. He could be your perfect custome[...]
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September 14, 2017
Types of sponsorship in sports
Types of Sponsorship in Sport: How many are there? As a brand that wants to move into the world of sports sponsorships, it’s likely that you have a lot of questions and that you wonder abou[...]
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February 28, 2017
Is there a gender gap in Sport Sponsorship?
Sports Sponsorship and women… Some days ago, our friends at Optimy have raised a very interesting topic (and a rather modern one indeed) about gender differences in sports sponsorship. [...]
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February 19, 2017
Why are the NBA and other pro organizations entering the eSports market?
NBA Take Two Interactive Software and eSport League On February 9 the National Basketball Association and Take-Two Interactive Software announced plans to launch the NBA 2K eLeague, the first[...]
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December 21, 2016
ABCs of Sports Marketing
What is sports marketing? Sports marketing definitions from A to Z From sponsorship activation to the potential impact of Generation Z, there are lots of different aspects to sports marketing[...]
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November 3, 2016
Nike "someday" Commercial reminds you Cubs really won the World Series
Nike Celebrates Chicago Cubs World Series Win With ” Goodbye Someday” A small kid in a dusty, not-so-hype baseball diamond in -we suppose- residential Chicago is the main and onl[...]
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June 20, 2016
Sport Sponsorships Data | Global Sponsorship Spending 2016
Sport Sponsorships data in the infographic designed by RTR Sports. The Graph shows the growing of global sponsorship spending from 2014 to 2016. Global sponsorship spending in the 2016 is gr[...]
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December 29, 2015
The three top sports advertising and branding stories of 2015
In this article the 3 most-read sports advertising and branding stories of 2015. Sport plays a great role in brand advertising. Sport and Advertising have a very long relationship because spo[...]
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December 10, 2015
Turkish Airlines will sponsor the 2016 UEFA European Championship
Sports Sponsorhip latest news: Turkish Airlines will sponsor the 2016 UEFA European Championship, hosted by France between June 10 and July 10. Turkish Airlines has signed this sport sponso[...]
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November 28, 2015
Formula One: Rosberg leads Mercedes 1-2 in Abu Dhabi to end 2015 season
Nico Rosberg has won the 2015 Abu Dhabi Grand Prix ahead of team-mate Lewis Hamilton, with Mercedes once again earning a 1-2 finish. The German led away from pole position, with the threat of[...]
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