Our blogs
October 3, 2017
Konami pens AC Milan deal for PES 2018
The news comes after Konami recently added several top soccer teams to its roster of global partners, signing another PES video game deal with AC Milan’s city rivals Internazionale, and a s[...]
Read More
October 3, 2017
Sky lands UK rights for Bellew-Haye rematch
Uk pay-TV broadcaster Sky has secured the rights for the upcoming boxing rematch between British heavyweight rivals David Haye and Tony Bellew. The bout, which is scheduled to take place at L[...]
Read More
October 3, 2017
Poste Italiane delivers FIGC partnership
The Italian Football Federation (FIGC), the governing body for soccer in Italy, has agreed a new partnership with Poste Italiane. “We’re honoured to be involved with a prestigious brand s[...]
Read More
October 3, 2017
YouTube TV becomes first presenting sponsor of MLB World Series
YouTube TV, an over-the-top (OTT) live streaming offering which launched in several US markets earlier this year, will have advertisements and on-air call-outs throughout World Series coverag[...]
Read More
October 2, 2017
MotoGP Provisional Calendar 2018
Data GP Circuito 18 marzo Qatar Losail 8 aprile Argentina Termas de Rio Hondo 22 aprile Stati Uniti Austin 6 maggio Spagna Jerez 20 maggio Francia Le Mans 3 giugno Italia Mugello [...]
Read More
October 2, 2017
Pirelli drives on with WorldSBK
A new contract Italian tyre company Pirelli has renewed its partnership with the Superbike World Championships (WorldSBK) for two more seasons. Pirelli will continue to serve as the official [...]
Read More
October 2, 2017
What Is Sports Sponsorship Activation?
Sports sponsorship activation – the basics Signing a sport sponsorship contract with a team, a club, an athlete or an event is just the first step in a much more complex and rounded pro[...]
Read More
October 2, 2017
China extends with Formula One for a further three years
Formula One Group and race organiser Juss Sports Development have confirmed that the Shanghai International Circuit will continue to host the Chinese Grand Prix for a further three years. “[...]
Read More
October 2, 2017
Formula One reworks Australian broadcast rights deal
Network Ten’s current deal, signed as part of a rights-sharing agreement with Fox in 2015, includes exclusive rights to ten of Formula One’s 21 races this year, however the network termin[...]
Read More
October 2, 2017
Chelsea secure African double deal
Commenting on the deal with Star Beer, Chris Townsend, Chelsea’s commercial director, said: “We are very happy to begin this partnership with Star, a leading brand in a country fanatical [...]
Read More
October 1, 2017
Psst…Fernando doesn’t remember you
He’s one of your best targets. And he hasn’t got a clue Fernando from Badalona is your standard 16-year-old kid. Face splashed in his iPhone, he zooms from WhtsApp to Twitter, likes a po[...]
Read More
October 1, 2017
Do you mean business to Robert?
How do you clock in with high-profile managers? Robert, on the left, hasn’t got time for you. He has a business to run, meetings to attend and flights to catch. If you think he’s reading [...]
Read More
October 1, 2017
You’re not enough for Sarah (yet)
Hey brands – you’re not enough for Sarah (yet) And honestly, she’ll never spend money on your products. Here’s why. This is Sarah. She’s 26 and from Tampere, Finland. She[...]
Read More
September 27, 2017
How can you talk to Christian?
He could be the perfect customer, but he’s not paying attention The guy on the right is Christian. He is a 34 year-old web designer from Rotterdam, Holland. He could be your perfect custome[...]
Read More
September 24, 2017
Marquez, Pedrosa sign masterful Repsol Honda 1-2 in Aragon GP
Marc Marquez and Dani Pedrosa scored a fantastic one-two result in yesterday’s Aragon Grand Prix, starting from the second row of the grid, the former on a hard-hard Michelin tyre combinati[...]
Read More
September 20, 2017
MotoGP: Rossi declared "Fit to Ride" in Aragon GP
The Movistar Yamaha MotoGP Team will start round 14 of the MotoGP World Championship with their original rider line-up. This afternoon Valentino Rossi successfully completed a mandatory medic[...]
Read More
September 19, 2017
Rossi, Vinales, Van Der Mark for Yamaha’s Aragon weekend
The Movistar Yamaha MotoGP Team heads to Spain for a third time this season to commence the Gran Premio Movistar de Aragón. The Movistar Yamaha MotoGP Team arrives in Spain for a very spec[...]
Read More
September 14, 2017
Types of sponsorship in sports
Types of Sponsorship in Sport: How many are there? As a brand that wants to move into the world of sports sponsorships, it’s likely that you have a lot of questions and that you wonder abou[...]
Read More
September 11, 2017
A Totem Roger Federer
By Anjali Banerjee The boisterous “Yessssss” and Fist pumps with every winner that Federer hits, often have attracted weird looks from everyone at home who yet battle to deal wit[...]
Read More
September 10, 2017
Van Der Mark to replace Valentino Rossi for Aragon GP
New kid on the block Yamaha‘s WorldSBK rider Michael van der Mark will be riding Valentino Rossi‘s YZR-M1 in round 14 of the 2017 MotoGP World Championship, staged at the MotorLand Ar[...]
Read More