Our blogs
October 2, 2017
Pirelli drives on with WorldSBK
A new contract Italian tyre company Pirelli has renewed its partnership with the Superbike World Championships (WorldSBK) for two more seasons. Pirelli will continue to serve as the official [...]
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October 2, 2017
China extends with Formula One for a further three years
Formula One Group and race organiser Juss Sports Development have confirmed that the Shanghai International Circuit will continue to host the Chinese Grand Prix for a further three years. “[...]
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October 2, 2017
Formula One reworks Australian broadcast rights deal
Network Ten’s current deal, signed as part of a rights-sharing agreement with Fox in 2015, includes exclusive rights to ten of Formula One’s 21 races this year, however the network termin[...]
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October 2, 2017
Chelsea secure African double deal
Commenting on the deal with Star Beer, Chris Townsend, Chelsea’s commercial director, said: “We are very happy to begin this partnership with Star, a leading brand in a country fanatical [...]
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October 1, 2017
Psst…Fernando doesn’t remember you
He’s one of your best targets. And he hasn’t got a clue Fernando from Badalona is your standard 16-year-old kid. Face splashed in his iPhone, he zooms from WhtsApp to Twitter, likes a po[...]
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October 1, 2017
Do you mean business to Robert?
How do you clock in with high-profile managers? Robert, on the left, hasn’t got time for you. He has a business to run, meetings to attend and flights to catch. If you think he’s reading [...]
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October 1, 2017
You’re not enough for Sarah (yet)
Hey brands – you’re not enough for Sarah (yet) And honestly, she’ll never spend money on your products. Here’s why. This is Sarah. She’s 26 and from Tampere, Finland. She[...]
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September 27, 2017
How can you talk to Christian?
He could be the perfect customer, but he’s not paying attention The guy on the right is Christian. He is a 34 year-old web designer from Rotterdam, Holland. He could be your perfect custome[...]
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September 24, 2017
Marquez, Pedrosa sign masterful Repsol Honda 1-2 in Aragon GP
Marc Marquez and Dani Pedrosa scored a fantastic one-two result in yesterday’s Aragon Grand Prix, starting from the second row of the grid, the former on a hard-hard Michelin tyre combinati[...]
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September 20, 2017
MotoGP: Rossi declared "Fit to Ride" in Aragon GP
The Movistar Yamaha MotoGP Team will start round 14 of the MotoGP World Championship with their original rider line-up. This afternoon Valentino Rossi successfully completed a mandatory medic[...]
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September 19, 2017
Rossi, Vinales, Van Der Mark for Yamaha’s Aragon weekend
The Movistar Yamaha MotoGP Team heads to Spain for a third time this season to commence the Gran Premio Movistar de Aragón. The Movistar Yamaha MotoGP Team arrives in Spain for a very spec[...]
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September 11, 2017
A Totem Roger Federer
By Anjali Banerjee The boisterous “Yessssss” and Fist pumps with every winner that Federer hits, often have attracted weird looks from everyone at home who yet battle to deal wit[...]
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September 10, 2017
Van Der Mark to replace Valentino Rossi for Aragon GP
New kid on the block Yamaha‘s WorldSBK rider Michael van der Mark will be riding Valentino Rossi‘s YZR-M1 in round 14 of the 2017 MotoGP World Championship, staged at the MotorLand Ar[...]
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September 10, 2017
Marquez roars to Misano victory, takes back Championship lead
Marc Marquez perfectly mastered today’s very tricky wet conditions at Misano during The San Marino Grand Prix taking his fourth win of the season and the 59th in his career, putting him b[...]
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September 3, 2017
Scuderia Ferrari seals renewal with Philip Morris
According to premium sports magazine Sport Business, US cigarette and tobacco company Philip Morris International has extended its partnership with F1 team ScuderiaFerrari. Formula1 Spons[...]
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September 3, 2017
The Five Five set matches of 2017 for Roger Federer
By Anjali Banerjee There are champions in Sports and then there is Roger Federer. First time in his career, the Five time US Open champion had to play back to back five setters in the First [...]
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August 31, 2017
VR46 Medical update, 10:30
Movistar Yamaha MotoGP Team‘s Valentino Rossi received successful surgery on the displaced fractures of the tibia and fibula of his right leg. Last night Movistar Yamaha MotoGP‘s Vale[...]
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August 31, 2017
MotoGP: Valentino Rossi Medical Update 01-09
Movistar Yamaha MotoGP‘s Valentino Rossi sustained displaced fractures of the tibia and fibula of his right leg, following an enduro incident on Thursday evening, August 31st. From the hosp[...]
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August 27, 2017
Crutchlow, LCR battle for podium in Silverstone
LCR Honda rider Cal Crutchlow claimed fourth position at his home race after an enthralling British Grand Prix at Silverstone on Sunday. The 31-year-old thrilled local fans as he was involved[...]
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August 27, 2017
Vinales, Rossi score double podium for Yamaha at Silverstone
The Octo British Grand Prix brought lots of thrills for the Movistar Yamaha MotoGP Team, including a double podium as the end result. Maverick Viñales perfectly managed his rear tyre life to[...]
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