Nike introduces "Silvers Speed" Superbowl XLVIII Collection
While the NFL has finally found its elite of eight and the Superbowl XLVIII gets closer, Nike unveils “Silver Speed” an On-Field, total body collection. Inspired by the grey and white [...]
Athlete Sponsorship VS Team Partnership: Winning Strategies
The world of motorsport, with its inherent appeal and ability to capture global attention, presents itself as fertile ground for marketing and sponsorship strategies. In particular, athlete [...]
Global Sponsorship Agency: role, trends, activations
Sponsorship Agency Imagine your brand illuminated by the spotlight on a world stage, its message resonating with thousands, if not millions, of engaged consumers. The conduit to this aspirational [...]
Exploring Emerging Trends in Sports Marketing for 2023
Emerging trends in sports marketing are reshaping the way brands and companies connect with fans, athletes, and teams. As technology advances and consumer preferences evolve, it is crucial for [...]
Sports Sponsorship and Brand Loyalty: Key Success Strategies
Businesses strive to attain the greatest ROI and build a strong relationship with their customers in today’s fiercely competitive sports sponsorship market. As decision-makers in prominent [...]
6 research backed reasons why sponsorship is the ultimate tool for skyrocketing your company’s turnover
In today’s rapidly evolving business landscape, it has become more crucial than ever for companies to explore innovative marketing strategies to stay ahead of the competition. In this [...]
Creating sports content that enhances a brand: some success stories
Brands need to create content that resonates with their target audience. As a sports marketing professional, I realize that sports fans are exposed to an enormous amount of promotional material; [...]
Why Formula 1 is Called Formula 1: Discovering Its Origins
Ever wondered why Formula 1 is called Formula 1? This premier motor racing series has a rich history and fascinating origins that explain its unique name. Tracing the roots of Formula 1, this [...]
Championships, teams, and athletes – where should your sponsorship be focused?
Is it better to sponsor a Championship, a team or a club, or a specific athlete? This is a very common question we are often asked and it’s actually a very good question every company [...]
Experiential marketing agency: how to leave a lasting memory of your brand by engaging your target audience as actively as possible
We hear about it a lot, and it is certainly a very popular area of marketing, especially before the pandemic when there were no restrictions and social distancing. But what exactly is [...]
Serena Williams: the athlete who has changed the tennis world and the way of doing business
When we talk about the greatest and most famous female athletes in the world, anyone will mention her name; Serena Williams has in fact become the symbol of women’s sport, by far the most [...]
Federer, Sponsors and Tennis. How King Roger has changed and influenced sports marketing
When it comes to the most famous sport personalities in the world, surely his name is one of those that people mention straight away. And if we talk about tennis specifically, it is certainly the [...]
Clothing, fashion and sports: a failure-proof combination
Fashion and sports have very much in common: the former has drawn heavily on the latter, placing on the market a multitude of items that were formerly confined to specific activities or the gym. [...]
Sponsorship activation examples
You might know that you want to invest in sports, and what kind of sports will align well with your brand, and how your current customers are likely to respond to certain brand partnerships [...]
Great product licensing: how sport turned “good” into “wow”
There are plenty of examples on how sports licensing managed to spice up many products turning them into” wow” products. Sports and their values, teams and their heritage and imagery [...]
What is a technical sponsor?
After examining different viable types of sponsorship and partnership in the previous pages of this blog, the time has come to focus more in-depth on the concept of technical sponsor. Without [...]
Sports Sponsorship and Social
Sports sponsorship, marketing and social There’s no question that the way we’re watching and engaging with sports is changing. Whilst in the past we might have been limited to physically [...]
F1: on young drivers, adult champions, and old sclerotics
The age of F1 drivers – how they appear to be getting younger and younger, and in turn less and less prepared – is one that comes up time and time again. The subject came up when 25-year-old [...]
Licensing and co-branding: 2 opportunities to invest in sports marketing
If you’re looking to invest in sports marketing, you might be wondering what exactly licensing and co-branding are, how they work and what is better for your company/brand (co branding vs [...]