Author: Emanuele Venturoli
Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.
October 8, 2017
La Liga, El Corte Inglés sign sponsorship deal over travel agency
The agreement will see the department store’s Viajes El Corte Inglés brand become La Liga’s official travel agency for the 2017/18 season, in a deal which covers both the top-flight La L[...]
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October 8, 2017
AS Roma and new agency LaPresse sign sponsorship deal
Italian soccer team AS Roma announced a four-year partnership with national news agency. LaPresse, Italy’s leading multimedia news agency, has entered into a four-year strategic partne[...]
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October 5, 2017
TJ Watt inks Reebok deal
NFL rookie joins older brothers as ambassador of sportswear brand. National Football League (NFL) player TJ Watt has signed an endorsement deal with Reebok. The three brothers are the only fo[...]
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October 5, 2017
Formula One Group to open New York office
The Formula One Group has confirmed that it is establishing its first permanent office in New York in order to increase its commercial and marketing reach in the US. The specific location of [...]
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October 5, 2017
ESPN replaces NBC as US home of Formula One
Pay-TV sports broadcaster ESPN has acquired the US rights for Formula One, the Liberty Media-owned elite global motorsport series, from the start of next year. Sean Bratches, managing directo[...]
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October 4, 2017
Tennessee Titans raise a glass with Ole Smoky
The National Football League’s (NFL) Tennessee Titans have signed a multi-year sponsorship deal with local whiskey producer, Ole Smoky Distillery. “Nothing screams Tennessee spirit more t[...]
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October 4, 2017
AS Roma suit up with Hugo Boss
German fashion house Hugo Boss will be the fashion partner of Italian soccer side AS Roma for the 2017/18 season. Under the new agreement, Hugo Boss will provide a range of casual clothing fo[...]
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October 3, 2017
YouTube TV becomes first presenting sponsor of MLB World Series
YouTube TV, an over-the-top (OTT) live streaming offering which launched in several US markets earlier this year, will have advertisements and on-air call-outs throughout World Series coverag[...]
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October 3, 2017
Poste Italiane delivers FIGC partnership
The Italian Football Federation (FIGC), the governing body for soccer in Italy, has agreed a new partnership with Poste Italiane. “We’re honoured to be involved with a prestigious brand s[...]
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October 3, 2017
Sky lands UK rights for Bellew-Haye rematch
Uk pay-TV broadcaster Sky has secured the rights for the upcoming boxing rematch between British heavyweight rivals David Haye and Tony Bellew. The bout, which is scheduled to take place at L[...]
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October 3, 2017
Konami pens AC Milan deal for PES 2018
The news comes after Konami recently added several top soccer teams to its roster of global partners, signing another PES video game deal with AC Milan’s city rivals Internazionale, and a s[...]
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October 3, 2017
Italian national soccer team keeps things sweet with Goleador
Confectionery brand Goleador has signed a partnership agreement with the Italian Football Federation (FIGC), the governing body for soccer in Italy. “The Goleador brand has a direct link wi[...]
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October 3, 2017
RCI Bank and Services steers into Renault Sport partnership
The logo of the French finance company, which is a subsidiary of automobile manufacturer Renault, is to be shown on the R.S.17, the racing car driven by the Renault Sport team, starting this [...]
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October 2, 2017
Chelsea secure African double deal
Commenting on the deal with Star Beer, Chris Townsend, Chelsea’s commercial director, said: “We are very happy to begin this partnership with Star, a leading brand in a country fanatical [...]
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October 2, 2017
Formula One reworks Australian broadcast rights deal
Network Ten’s current deal, signed as part of a rights-sharing agreement with Fox in 2015, includes exclusive rights to ten of Formula One’s 21 races this year, however the network termin[...]
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October 2, 2017
China extends with Formula One for a further three years
Formula One Group and race organiser Juss Sports Development have confirmed that the Shanghai International Circuit will continue to host the Chinese Grand Prix for a further three years. “[...]
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October 2, 2017
Pirelli drives on with WorldSBK
A new contract Italian tyre company Pirelli has renewed its partnership with the Superbike World Championships (WorldSBK) for two more seasons. Pirelli will continue to serve as the official [...]
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October 2, 2017
MotoGP Provisional Calendar 2018
Data GP Circuito 18 marzo Qatar Losail 8 aprile Argentina Termas de Rio Hondo 22 aprile Stati Uniti Austin 6 maggio Spagna Jerez 20 maggio Francia Le Mans 3 giugno Italia Mugello [...]
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October 1, 2017
You’re not enough for Sarah (yet)
Hey brands – you’re not enough for Sarah (yet) And honestly, she’ll never spend money on your products. Here’s why. This is Sarah. She’s 26 and from Tampere, Finland. She[...]
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October 1, 2017
Do you mean business to Robert?
How do you clock in with high-profile managers? Robert, on the left, hasn’t got time for you. He has a business to run, meetings to attend and flights to catch. If you think he’s reading [...]
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