Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
March 20, 2016
Marc Marquez third at the MotoGP season opener in Qatar
Repsol Honda’s Marc Marquez started his 2016 campaign in a positive way, climbing the third step of the podium at the MotoGP season opener, with teammate Dani Pedrosa completing the top fiv[...]
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March 17, 2016
Tech3: Espargaro scores 6th in Qatar FP1
COMMERCIAL BANK GRAND PRIX OF QATAR: riders Pol Espargaro and Bradley Smith kicked off their 2016 campaigns and hit the track with instant speed in the first shakedown in Qatar as they began [...]
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March 15, 2016
MICHELIN is ready for the 2016 MotoGP Season
Michelin is ready for the 2016 MotoGP season. Michelin will be heading to the Losail International Circuit for its return to MotoGP as the series kicks off under the floodlights at the Qata[...]
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March 14, 2016
The 2016 MotoGP season is starting: The Movistar Yamaha MotoGP team has arrived in Qatar
The 2016 MotoGP season is starting! The Movistar Yamaha MotoGP team has arrived in Qatar to kick off the first MotoGP Grand Prix of 2016 this weekend under the famous floodlights of the Los[...]
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March 13, 2016
COMMERCIAL BANK GRAND PRIX OF QATAR: 20 MARCH 2016
The Monster Yamaha Tech3 pairing of Bradley Smith and Pol Espargaro look towards the highly anticipated season opener at Qatar fully confident as they intend to kick off their 2016 campaigns [...]
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March 13, 2016
Baldassarri promising fifth and Marini improves at the end of Qatar testing
The curtain falls on the last test before the start of the 2016 season for Lorenzo Baldassarri and Luca Marini of the Forward Racing team. Good feeling for both riders who continued yesterday[...]
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March 9, 2016
2016 Moto2 Pre-Season: Morbidelli and Márquez in Qatar
Team Estrella Galicia 0,0 Marc VDS riders, Álex Márquez and Franco Morbidelli, head to the Middle East this week, for the 2016 Moto2 and final preseason test of 2016 at the Losail Interna[...]
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February 29, 2016
YAMAHA MOTOR AND VR46 RIDERS ACADEMY OFFICIAL PARTNERS
Yamaha Motor Co., Ltd. has agreed a 3-year partnership agreement with Movistar Yamaha MotoGP rider Valentino Rossi‘s “VR46 Riders Academy” to become an Official Partner and also its Off[...]
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February 16, 2016
Snapchat and Sports Marketing: different points of view of a game
Snapchat it’s a mobile app that allows you to send pictures and videos. This social media play a great role in social media and sport marketing today. How does Snapchat works? Every Sna[...]
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January 18, 2016
Discover free amazing tools for content marketing!
There is little doubt content marketing is an important part of your business strategy: with a right content marketing strategy you can inform your followers of a lot of news, updates and a[...]
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January 13, 2016
2016’s Biggest Social Media Trends according to Ryan Holmes
In this post we are talking about 2016’s Biggest Social Media Trends for Ryan Holmes, CEO of Hootsuite. 2015 was a year of great and fast changes for social media, Periscope and Meerkat [...]
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January 4, 2016
How To Use Social Media in Sports Marketing
Social Media in Sports Marketing are an efficient way to communicate directly with fans. Teams, leagues, athletes have accounts which allow fans to connect personally. Social Media in sports[...]
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December 29, 2015
The three top sports advertising and branding stories of 2015
In this article the 3 most-read sports advertising and branding stories of 2015. Sport plays a great role in brand advertising. Sport and Advertising have a very long relationship because spo[...]
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December 21, 2015
Learn marketing for free: the 9 best online resources
There are a lot of online free resources available to learn marketing for free, and this is one of the enjoyable aspects of working in digital marketing today. It’s Christmas time an[...]
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December 20, 2015
Motocross: Nick Kouwenberg to race in American Supercross
Nick Kouwenberg, Honda Jtech European 250 Motocross Champion, will make the journey west to compete in the 2016 season of the AMA Supercross 250SX West Region championship. With support f[...]
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December 10, 2015
Turkish Airlines will sponsor the 2016 UEFA European Championship
Sports Sponsorhip latest news: Turkish Airlines will sponsor the 2016 UEFA European Championship, hosted by France between June 10 and July 10. Turkish Airlines has signed this sport sponso[...]
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December 2, 2015
F1 Calendar for the 2016 Season and changes in regulations
Formula One racing’s governing body, the FIA, has formally ratified a 21-race calendar for the 2016 season, running from March to November. A meeting of the FIA’s World Motor Spor[...]
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November 26, 2015
Sports sponsorship: three very strange sports co-brandings
Sport sponsorships are a very important tool for companies and brands. Sport is the ideal arena to engage customers, because it involves people in the unique moment of entertainment. Mor[...]
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November 26, 2015
Honda HRC: testing continues in Jerez for Marquez and Pedrosa
Honda HRC Press Release: the Repsol Honda Team have completed a productive second day of testing in Jerez. Cold temperatures of 5ºC welcomed the team at the track but by late morning it had [...]
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November 22, 2015
Press release: Honda bid a fond farewell to Casey Stoner
Honda Press Release: Casey Stoner will part ways with the Japanese manufacturer at the end of 2015, after a five year collaboration with Honda Racing Corporation. Casey joined the factory squ[...]
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