Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
January 18, 2016
Discover free amazing tools for content marketing!
There is little doubt content marketing is an important part of your business strategy: with a right content marketing strategy you can inform your followers of a lot of news, updates and a[...]
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January 13, 2016
2016’s Biggest Social Media Trends according to Ryan Holmes
In this post we are talking about 2016’s Biggest Social Media Trends for Ryan Holmes, CEO of Hootsuite. 2015 was a year of great and fast changes for social media, Periscope and Meerkat [...]
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January 4, 2016
How To Use Social Media in Sports Marketing
Social Media in Sports Marketing are an efficient way to communicate directly with fans. Teams, leagues, athletes have accounts which allow fans to connect personally. Social Media in sports[...]
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December 29, 2015
The three top sports advertising and branding stories of 2015
In this article the 3 most-read sports advertising and branding stories of 2015. Sport plays a great role in brand advertising. Sport and Advertising have a very long relationship because spo[...]
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December 21, 2015
Learn marketing for free: the 9 best online resources
There are a lot of online free resources available to learn marketing for free, and this is one of the enjoyable aspects of working in digital marketing today. It’s Christmas time an[...]
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December 20, 2015
Motocross: Nick Kouwenberg to race in American Supercross
Nick Kouwenberg, Honda Jtech European 250 Motocross Champion, will make the journey west to compete in the 2016 season of the AMA Supercross 250SX West Region championship. With support f[...]
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December 10, 2015
Turkish Airlines will sponsor the 2016 UEFA European Championship
Sports Sponsorhip latest news: Turkish Airlines will sponsor the 2016 UEFA European Championship, hosted by France between June 10 and July 10. Turkish Airlines has signed this sport sponso[...]
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December 2, 2015
F1 Calendar for the 2016 Season and changes in regulations
Formula One racing’s governing body, the FIA, has formally ratified a 21-race calendar for the 2016 season, running from March to November. A meeting of the FIA’s World Motor Spor[...]
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November 26, 2015
Sports sponsorship: three very strange sports co-brandings
Sport sponsorships are a very important tool for companies and brands. Sport is the ideal arena to engage customers, because it involves people in the unique moment of entertainment. Mor[...]
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November 26, 2015
Honda HRC: testing continues in Jerez for Marquez and Pedrosa
Honda HRC Press Release: the Repsol Honda Team have completed a productive second day of testing in Jerez. Cold temperatures of 5ºC welcomed the team at the track but by late morning it had [...]
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November 22, 2015
Press release: Honda bid a fond farewell to Casey Stoner
Honda Press Release: Casey Stoner will part ways with the Japanese manufacturer at the end of 2015, after a five year collaboration with Honda Racing Corporation. Casey joined the factory squ[...]
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November 17, 2015
How to Boost your Facebook Engagement
Are you looking to boost your Facebook strategy? Learn what a Facebook social media strategy should include. Engage people is really important for your strategy, make them feel important and [...]
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November 8, 2015
MotoGP: Valencia round-up. Lorenzo clinches 5th world Title
In the final battle of the MotoGP season, Jorge Lorenzo clinched his fifth world championship title. It’s the third title for the majorcan in the premiere class of motorcycle racing. L[...]
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November 3, 2015
Revised 2016 MotoGP Calendar and latest news for the next season
Several rounds of the 2016 MotoGP World Championship have been rescheduled. MotoGP’s provisional 2016 calendar has been updated with some changes: a new race in Austria; the introduction of[...]
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October 28, 2015
How to become a sports writer: some tips to start your career in sport journalism
Sports Writing Tips Do you like writing about sports? If you want to become a sports writer, in this post you’ll find some advices to start your career. If you are interested in sport [...]
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October 18, 2015
MotoGP: Marquez takes first MotoGP victory on australian soil
It was the battle of the year and Marc Marquez left it as winner. The Phillip Island Grand Prix certainly was the most thrilling fight of the season, if not one of the most thrilling races of[...]
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October 11, 2015
MotoGP: Pedrosa claims first win of the season at Twin Ring Motegi
After suffering from a arm-pump sugery at the beginning of this season, Dani Pedrosa is back to winning ways. Since his arrival in the premiere class of motorcycle racing in 2006 Pedrosa secu[...]
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September 14, 2015
MotoGP: Marquez takes 4th win in rainy Misano
For the fourth time this season, the reigning world champion Marc Márquez takes home the victory at the Misano World Circuit Marco Simoncelli. It’s the first win in the MotoGP class fo[...]
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July 12, 2015
MotoGP: Marquez takes 2nd victory to complete perfect Sachsenring weekend
After a series of bad luck, current world champ Marc Márquez took his second victory this season at the Sachsenring Circuit in Germany. The Repsol Honda showed a strong performance all week[...]
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June 14, 2015
MotoGP: Lorenzo makes it 4 in a row with home win in Catalunya
With his fourth win in a row, Jorge Lorenzo‘s winning streak keeps continuing. The Movistar Yamaha rider started from the third place on the grid and benefited from one of his usually g[...]
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