Author: Riccardo Tafà
Riccardo Tafà is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP — closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.
March 9, 2016
2016 Moto2 Pre-Season: Morbidelli and Márquez in Qatar
Team Estrella Galicia 0,0 Marc VDS riders, Álex Márquez and Franco Morbidelli, head to the Middle East this week, for the 2016 Moto2 and final preseason test of 2016 at the Losail Interna[...]
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February 29, 2016
YAMAHA MOTOR AND VR46 RIDERS ACADEMY OFFICIAL PARTNERS
Yamaha Motor Co., Ltd. has agreed a 3-year partnership agreement with Movistar Yamaha MotoGP rider Valentino Rossi‘s “VR46 Riders Academy” to become an Official Partner and also its Off[...]
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February 16, 2016
Snapchat and Sports Marketing: different points of view of a game
Snapchat it’s a mobile app that allows you to send pictures and videos. This social media play a great role in social media and sport marketing today. How does Snapchat works? Every Sna[...]
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January 18, 2016
Discover free amazing tools for content marketing!
There is little doubt content marketing is an important part of your business strategy: with a right content marketing strategy you can inform your followers of a lot of news, updates and a[...]
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January 13, 2016
2016’s Biggest Social Media Trends according to Ryan Holmes
In this post we are talking about 2016’s Biggest Social Media Trends for Ryan Holmes, CEO of Hootsuite. 2015 was a year of great and fast changes for social media, Periscope and Meerkat [...]
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January 4, 2016
How To Use Social Media in Sports Marketing
Social Media in Sports Marketing are an efficient way to communicate directly with fans. Teams, leagues, athletes have accounts which allow fans to connect personally. Social Media in sports[...]
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December 29, 2015
The three top sports advertising and branding stories of 2015
In this article the 3 most-read sports advertising and branding stories of 2015. Sport plays a great role in brand advertising. Sport and Advertising have a very long relationship because spo[...]
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December 21, 2015
Learn marketing for free: the 9 best online resources
There are a lot of online free resources available to learn marketing for free, and this is one of the enjoyable aspects of working in digital marketing today. It’s Christmas time an[...]
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December 20, 2015
Motocross: Nick Kouwenberg to race in American Supercross
Nick Kouwenberg, Honda Jtech European 250 Motocross Champion, will make the journey west to compete in the 2016 season of the AMA Supercross 250SX West Region championship. With support f[...]
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December 10, 2015
Turkish Airlines will sponsor the 2016 UEFA European Championship
Sports Sponsorhip latest news: Turkish Airlines will sponsor the 2016 UEFA European Championship, hosted by France between June 10 and July 10. Turkish Airlines has signed this sport sponso[...]
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December 2, 2015
F1 Calendar for the 2016 Season and changes in regulations
Formula One racing’s governing body, the FIA, has formally ratified a 21-race calendar for the 2016 season, running from March to November. A meeting of the FIA’s World Motor Spor[...]
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November 26, 2015
Sports sponsorship: three very strange sports co-brandings
Sport sponsorships are a very important tool for companies and brands. Sport is the ideal arena to engage customers, because it involves people in the unique moment of entertainment. Mor[...]
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November 26, 2015
Honda HRC: testing continues in Jerez for Marquez and Pedrosa
Honda HRC Press Release: the Repsol Honda Team have completed a productive second day of testing in Jerez. Cold temperatures of 5ºC welcomed the team at the track but by late morning it had [...]
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November 22, 2015
Press release: Honda bid a fond farewell to Casey Stoner
Honda Press Release: Casey Stoner will part ways with the Japanese manufacturer at the end of 2015, after a five year collaboration with Honda Racing Corporation. Casey joined the factory squ[...]
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November 17, 2015
How to Boost your Facebook Engagement
Are you looking to boost your Facebook strategy? Learn what a Facebook social media strategy should include. Engage people is really important for your strategy, make them feel important and [...]
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November 8, 2015
MotoGP: Valencia round-up. Lorenzo clinches 5th world Title
In the final battle of the MotoGP season, Jorge Lorenzo clinched his fifth world championship title. It’s the third title for the majorcan in the premiere class of motorcycle racing. L[...]
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November 3, 2015
Revised 2016 MotoGP Calendar and latest news for the next season
Several rounds of the 2016 MotoGP World Championship have been rescheduled. MotoGP’s provisional 2016 calendar has been updated with some changes: a new race in Austria; the introduction of[...]
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October 28, 2015
How to become a sports writer: some tips to start your career in sport journalism
Sports Writing Tips Do you like writing about sports? If you want to become a sports writer, in this post you’ll find some advices to start your career. If you are interested in sport [...]
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October 18, 2015
MotoGP: Marquez takes first MotoGP victory on australian soil
It was the battle of the year and Marc Marquez left it as winner. The Phillip Island Grand Prix certainly was the most thrilling fight of the season, if not one of the most thrilling races of[...]
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October 11, 2015
MotoGP: Pedrosa claims first win of the season at Twin Ring Motegi
After suffering from a arm-pump sugery at the beginning of this season, Dani Pedrosa is back to winning ways. Since his arrival in the premiere class of motorcycle racing in 2006 Pedrosa secu[...]
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