Author: Riccardo Tafà
Riccardo Tafà is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP — closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.
May 15, 2016
YAMAHA KEEP IT GREEN FOR 2016 WITH KISS MUGELLO
2014 FIM Environmental Award winners Yamaha Motor Racing return to Mugello again this season, taking on their role as environmental ambassadors for the greener side of racing. In partnership [...]
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May 8, 2016
French GP results: Pedrosa fourth, Marquez recovers 3 points
The French GP was a tough race for Dani Pedrosa and Marc Marquez, who nevertheless showed grit and determination to overcome their difficulties and bring home as many points as the situation [...]
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May 5, 2016
MONSTER ENERGY GP DE FRANCE
GP DE FRANCE: The Monster Yamaha Tech3 team rider Pol Espargaro began his round 5 campaign with instant speed at the stop and go Bugatti Circuit as he looks to impress in Sunday’s race in f[...]
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April 18, 2016
Gran Premio Red Bull of Espana 2016: Monster Yamaha Tech3 riders are ready
The Monster Yamaha Tech3 team pairing of Pol Espargaro and Bradley Smith are ready for the Gran Premio Red Bull of Espana 2016. Pol Espargaro and Bradley Smith confidently eye up the forthc[...]
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April 17, 2016
Lorenzo joins Ducati: Yamaha and Jorge Lorenzo go separate ways
Lorenzo joins Ducati. Yamaha announces that its partnership with Jorge Lorenzo will be discontinued at the close of the 2016 MotoGP season, when Lorenzo will move on to new racing challenges.[...]
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April 10, 2016
Marc Marquez scored his fourth successive win from pole at Circuit of the Americas
Marc Marquez scored his fourth successive win from pole at Circuit of the Americas, making it his 10th victory in a row on American soil and extending his lead in the Championship standings b[...]
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April 5, 2016
Movistar Yamaha Return to Texas for Grand Prix of the Americas
Movistar Yamaha MotoGP has arrived in America for the Grand Prix of the Americas. Valentino Rossi and Jorge Lorenzo are looking forward to getting the action going at the Circuit of the Amer[...]
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April 4, 2016
Fresh from a double podium, Repsol Honda Team head to Austin for round three
After scoring a victory and a third place, respectively, in Argentina, Repsol Honda Team riders Marc Marquez and Dani Pedrosa quickly packed up to head to Austin for the Red Bull Grand Prix o[...]
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April 3, 2016
Marquez takes victory in Argentina
Marc Marquez takes his first victory in Argentina. Michelin’s MotoGP debut at the demanding Termas de Rio Hondo circuit was marked with an impressive win by Honda’s Marc Marquez after an [...]
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March 31, 2016
Quotes from Movistar Yamaha MotoGP Riders after free practice in Argentina
Valentino Rossi and Jorge Lorenzo’s quotes from Movistar Yamaha MotoGP Riders after free practice in Argentina! Termas de Rio Hondo (Argentina), 1st April 2016 VALENTINO ROSSI Position:[...]
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March 30, 2016
Team Estrella Galicia: Miller and Rabat target points in Argentina
Team Estrella Galicia 0,0 Marc VDS riders Jack Miller and Tito Rabat embark on a two-week South and North American MotoGP adventure in confident mood after a positive outcome to the recent se[...]
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March 29, 2016
Movistar Yamaha crosses atlantic ocean for the Grand Prix of Argentina
After Jorge Lorenzo‘s dominant victory at the opening round almost a fortnight ago, he and Movistar Yamaha MotoGP teammate Valentino Rossi gear up for the second Grand Prix of the season in[...]
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March 28, 2016
MotoGP: Repsol Honda ready to tackle Argentina challenge
G.P. de la República Argentina: Following a positive first GP of the season for the Repsol Honda team, with Marc Marquez and Dani Pedrosa posting podium and top-five results, respectively,[...]
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March 20, 2016
Lorenzo wins the 2016 MotoGP Season opener at the Commercial Bank Grand Prix of Qatar
Movistar Yamaha MotoGP‘s Jorge Lorenzo kick started the 2016 MotoGP season tonight with a masterful victory at the Commercial Bank Grand Prix of Qatar. Valentino Rossi also put on an impre[...]
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March 20, 2016
Marc Marquez third at the MotoGP season opener in Qatar
Repsol Honda’s Marc Marquez started his 2016 campaign in a positive way, climbing the third step of the podium at the MotoGP season opener, with teammate Dani Pedrosa completing the top fiv[...]
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March 17, 2016
Tech3: Espargaro scores 6th in Qatar FP1
COMMERCIAL BANK GRAND PRIX OF QATAR: riders Pol Espargaro and Bradley Smith kicked off their 2016 campaigns and hit the track with instant speed in the first shakedown in Qatar as they began [...]
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March 15, 2016
MICHELIN is ready for the 2016 MotoGP Season
Michelin is ready for the 2016 MotoGP season. Michelin will be heading to the Losail International Circuit for its return to MotoGP as the series kicks off under the floodlights at the Qata[...]
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March 14, 2016
The 2016 MotoGP season is starting: The Movistar Yamaha MotoGP team has arrived in Qatar
The 2016 MotoGP season is starting! The Movistar Yamaha MotoGP team has arrived in Qatar to kick off the first MotoGP Grand Prix of 2016 this weekend under the famous floodlights of the Los[...]
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March 13, 2016
COMMERCIAL BANK GRAND PRIX OF QATAR: 20 MARCH 2016
The Monster Yamaha Tech3 pairing of Bradley Smith and Pol Espargaro look towards the highly anticipated season opener at Qatar fully confident as they intend to kick off their 2016 campaigns [...]
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March 13, 2016
Baldassarri promising fifth and Marini improves at the end of Qatar testing
The curtain falls on the last test before the start of the 2016 season for Lorenzo Baldassarri and Luca Marini of the Forward Racing team. Good feeling for both riders who continued yesterday[...]
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