Our blogs
February 8, 2023
Formula 1 2023 teams: launches, liveries, drivers and sponsors
Weeks of launches and presentations by the teams of Formula 1 ahead of the start of the next season. We’re not even halfway through the calendar of launches of the new Formula 1 cars th[...]
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February 6, 2023
Heineken in Formula 1: An unlikely partnership
Europe’s largest beer company, Heineken, have formed a strong partnership with Formula 1 in recent years. The benefits have been mutual, as the growth of their responsible drinking campaign[...]
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January 29, 2023
Revving Up Electric Racing Promotions
As a Motorsport sponsorship agency, we know very well the role and importance of the emerging electric racing series. Formula E, MotoE and Extreme E have been growing rapidly in the past few [...]
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January 23, 2023
The Petronas – Mercedes F1 sponsorship: creating great partnerships from sponsorship deals
Petronas – Mercedes F1: creating great partnerships from sponsorship deals The Petronas-Mercedes partnership is the perfect example of the fact sponsorships must become partnerships in [...]
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January 19, 2023
Official 2023 F1 calendar – 23 races, 9 months of competition
The 2023 F1 calendar, which has been given the go-ahead by the World Motor Sport Council – WMSC, was announced by Formula 1 on September 20th, 2022. Red Bull Racing, Ferrari, Mercedes and [...]
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January 17, 2023
The duration of sponsorship: the PLC (product life cycle) in sponsorship
How long should the sponsorship last? Is a few months enough to make such a complex instrument work, or do you need longer exposure cycles? In fact, that of sponsorship is a special case of L[...]
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January 17, 2023
The Rolex – Formula 1 sponsorship: making the world’s top watch even bigger
Rolex became the official Formula 1 timekeeper back in 2013, and the brands have since proven to be a great match. In a sport where milliseconds matter, it would be difficult to find a better[...]
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January 10, 2023
Who are the Top 10 Riders in MotoGP
This is the classic post that we really shouldn’t make. But you know how it goes: you’re in the middle of a conversation with a prospect or potential sponsor, and they ask, ‘[...]
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January 2, 2023
Formula 1 best drivers: Ronnie Peterson
Ronnie Peterson, the SuperSwede Ronnie Peterson was a Swedish Formula 1 driver; he is considered one of the fastest drivers of all time. Born on February 14, 1944, in Örebro, Sweden, Peterso[...]
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January 1, 2023
MotoGP 2023: The Pinnacle of Motorcycle Racing Unveils Exciting Developments
The exhilarating atmosphere of MotoGP is more charged than ever as we enter the 2023 season. The racing paddock is buzzing with new reveals, from freshly minted partnerships and liveries to s[...]
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January 1, 2023
Formula 1 best drivers: Ayrton Senna
Ayrton Senna, the king of speed Senna’s quest for perfection made him one of the most celebrated Formula One driver in history, admired not only for his skill behind the wheel, but also[...]
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December 21, 2022
Master’s degree in Motorsport Marketing and Sponsorship – 24ORE Business School and RTR Sports together for sports marketing
24 Hours Business School and RTR Sports Marketing together again for the third edition of the master’s program in Motorsport Marketing and Sponsorship. A specialization training project[...]
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November 28, 2022
Why are car manufacturers returning to WEC?
The WEC, World Endurance Championship, is the ultimate testing ground for sports car racing, and with many manufacturers set to return for the 2023 season, the sport is growing rapidly. So, w[...]
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October 31, 2022
Motorsport Sustainability: How racing is getting greener and better
With global warming becoming a more serious issue by the day, it has become a moral obligation for us as people to make an effort to help offset the damage being done to our planet. Motorspor[...]
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October 28, 2022
Why do Formula 1 drivers have such thick necks?
I recently happened to see an interview with Charles LeClerc, driver of the Ferrari team, and one of the first questions they asked him was just this: why do you have such a big, muscular nec[...]
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October 28, 2022
Why do MotoGP riders danlge their leg out under braking?
There are mainly three reasons why MotoGP riders put their leg out during a braking move: to create aerodynamic drag, to shift the center of gravity by facilitating corner entry, and to block[...]
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October 26, 2022
MotoGP 2022 Global Fan survey: how do fans see and think about MotoGP?
After the Global Fan survey on Formula 1 comes finally, fresh, fresh, the research on fans of the longest-running championship in motorsport history: MotoGP . Again in collaboration with moto[...]
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October 25, 2022
Why do Formula 1 drivers wear caps and hats?
Formula 1 drivers wear the hat for interviews, press conferences and moments with the public and media because it is a very important space of visibility for sponsors and brands. In the top m[...]
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October 17, 2022
How sponsorship is changing in motorsport: the 4 eras of sponsorship
Sports sponsorship, and especially motorsports sponsorship, is a flexible, three-dimensional marketing tool, whose role over the years has changed profoundly as the market, consumer and regul[...]
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October 14, 2022
Web3 & Formula 1- How & why have their worlds collided?
Web3 is not as complicated as you may think and its newly formed link with Formula 1 has made it essential to understand. Web3 has presented lots of new opportunities for companies looking to[...]
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