Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
May 1, 2023
Courtside and Perimeter Advertising in Sports Events: Engaging the Audience Seamlessly
In the ever-evolving landscape of marketing, businesses are constantly seeking innovative strategies to capture the attention of their target audience effectively. Perimeter advertising has e[...]
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April 28, 2023
Michael Schumacher: The F1 Legend and His Remarkable Legacy
Michael Schumacher, born on January 3, 1969, in Hürth, Germany, is widely regarded as one of the greatest Formula 1 drivers of all time. His racing career is filled with incredible achieveme[...]
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April 27, 2023
Gilles Villeneuve: the extraordinary rise of one of the most incredible drivers ever
In the world of Formula 1, there are drivers who are remembered for their talent and others for their personality. But only a few are able to leave an indelible mark on the hearts and minds o[...]
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April 19, 2023
Experiential sports marketing
Experiential sports marketing Experiential sports marketing has become an essential tool for engaging consumers and building brand loyalty in the highly competitive sports industry. By creati[...]
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April 3, 2023
James Hunt: the fastest hippy of Formula 1
James Hunt was an iconic Formula One driver who won the World Championship in 1976. He was known for his irreverent character, super-fast driving skills, and his love for the hedonistic lifes[...]
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March 30, 2023
Creating sports content that enhances a brand: some success stories
Brands need to create content that resonates with their target audience. As a sports marketing professional, I realize that sports fans are exposed to an enormous amount of promotional materi[...]
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March 27, 2023
Maximizing ROI in communication with motor racing sponsorship packages
For professional pilots, especially in the beginning or minor categories, getting a motorsport sponsorship is an indispensable element in establishing and sustaining a successful racing caree[...]
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March 23, 2023
MotoGP Best Riders: Kevin Schwantz
When it comes to American motorcycle racers, Kevin Schwantz is one of the most iconic names that come to mind, and for good reason. He is one of the most spectacular riders to have ever grace[...]
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March 22, 2023
The Future of Sport Sponsorship: What You Need to Know
Sport sponsorship is an ever-evolving landscape, and motorsport stands at the forefront. As technology advances and sponsors look for new ways to reach their marketing objectives, F1 and Moto[...]
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March 9, 2023
MotoGP best riders: Casey Stoner
Casey Stoner: king of the island Casey Stoner is one of the most talented motorcycle racers of recent decades. Born Oct. 16, 1985, inSouthport, South Australia, to a family of motorcycle enth[...]
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February 20, 2023
MotoGP and F1 sponsorship, the Romanian wave is coming. We explain why.
Since last year we have been witnessing a relentless approach of Romanian companies to sponsorship in Motorsport. Specifically, these are technology companies that have thrown themselves hear[...]
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January 29, 2023
Revving Up Electric Racing Promotions
As a Motorsport sponsorship agency, we know very well the role and importance of the emerging electric racing series. Formula E, MotoE and Extreme E have been growing rapidly in the past few [...]
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January 2, 2023
Formula 1 best drivers: Ronnie Peterson
Ronnie Peterson, the SuperSwede Ronnie Peterson was a Swedish Formula 1 driver; he is considered one of the fastest drivers of all time. Born on February 14, 1944, in Örebro, Sweden, Peterso[...]
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January 1, 2023
MotoGP 2023: The Pinnacle of Motorcycle Racing Unveils Exciting Developments
The exhilarating atmosphere of MotoGP is more charged than ever as we enter the 2023 season. The racing paddock is buzzing with new reveals, from freshly minted partnerships and liveries to s[...]
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January 1, 2023
Formula 1 best drivers: Ayrton Senna
Ayrton Senna, the king of speed Senna’s quest for perfection made him one of the most celebrated Formula One driver in history, admired not only for his skill behind the wheel, but also[...]
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August 7, 2022
What is a Title sponsor?
Title sponsorship, otherwise known as a “naming sponsor,” “gold sponsor,” or “worldwide sponsor,” holds the highest level of significance when it comes to [...]
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July 23, 2022
What are the benefits of sports sponsorship?
If you are thinking of investing in sports sponsorships, it is important to know exactly what business benefits are to be gained. One of the questions you have surely already asked yourself i[...]
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March 22, 2022
Championships, teams, and athletes – where should your sponsorship be focused?
Is it better to sponsor a Championship, a team or a club, or a specific athlete? This is a very common question we are often asked and it’s actually a very good question every company s[...]
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March 9, 2022
Main Sponsor, Front Sponsor and Minor Sponsor: a definition maze
Main Sponsor, Top Sponsor, Title Sponsor, Naming Sponsor, Official Sponsor, Front Sponsor, and Minor Sponsor: these are all types of sponsorship that fill up the Internet (and the newspap[...]
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February 9, 2022
The MotoGP Audience: who and where are the fans?
Some indications on the MotoGP target audience Sponsoring the MotoGP championship or a MotoGP team or race offers a lot of benefits. One of these, and for many companies it is the main one, i[...]
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