Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
January 1, 2023
Formula 1 best drivers: Ayrton Senna
Ayrton Senna, the king of speed Senna’s quest for perfection made him one of the most celebrated Formula One driver in history, admired not only for his skill behind the wheel, but also[...]
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August 7, 2022
What is a Title sponsor?
Title sponsorship, otherwise known as a “naming sponsor,” “gold sponsor,” or “worldwide sponsor,” holds the highest level of significance when it comes to [...]
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March 22, 2022
Championships, teams, and athletes – where should your sponsorship be focused?
Is it better to sponsor a Championship, a team or a club, or a specific athlete? This is a very common question we are often asked and it’s actually a very good question every company s[...]
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March 9, 2022
Main Sponsor, Front Sponsor and Minor Sponsor: a definition maze
Main Sponsor, Top Sponsor, Title Sponsor, Naming Sponsor, Official Sponsor, Front Sponsor, and Minor Sponsor: these are all types of sponsorship that fill up the Internet (and the newspap[...]
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February 9, 2022
The MotoGP Audience: who and where are the fans?
Some indications on the MotoGP target audience Sponsoring the MotoGP championship or a MotoGP team or race offers a lot of benefits. One of these, and for many companies it is the main one, i[...]
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February 4, 2022
Understanding sponsorship: culture, values and goals
Sports sponsorships have become increasingly popular in recent years as businesses seek to leverage the emotional connection that fans have with their favorite teams as a way to build brand a[...]
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February 15, 2021
What are the fundamental obstacles of Motorsports Marketing?
Motorsport marketing refers to creating, developing, and implementing marketing programs based on motorsports, thus leveraging on the passion of a large worldwide audience (people once known [...]
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February 9, 2021
How to get the maximum ROI from your MotoGP Sponsorship.
There are several steps to follow in order to get the maximum ROI from any sponsorship program. MotoGP sponsorship is no exception and what follows can be applied to sponsorship at large. Obv[...]
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February 8, 2021
The calculation of ROI (return on investment) in sports marketing
A sponsor must know how to measure the value his or her investment has created. The ROI calculation not only provides an assessment of what happened, but is also a useful tool for considering[...]
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October 16, 2020
Covid and event cancellation risk. How to choose the safest disciplines.
When the pandemic started and nations had to introduce lockdowns we all had to stop. Initially it was thought, or rather deluded, that sports could go on smoothly, behind closed doors, withou[...]
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July 22, 2020
MotoGP: Riders or super heroes?
MotoGP: incredible accidents, very fast recovery. Riders or super heroes? The riders of the Motorcycle Racing World Championship have accustomed us to exploits that would also be hard to conc[...]
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May 5, 2020
What will sports marketing after Covid 19 Look like?
Sports Marketing and Coronavirus Covid-19 has hit hard on any sector of life. It has affected us and all that is dear to us: loved ones, habits and certainties. More than ever, this has been [...]
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March 12, 2020
Sponsorships and the Coronavirus. Diminishing the effects on sports investment
Sponsorships and the Coronavirus. Is it possible to diminish the negative effects of epidemics and unpredictable catastrophes? Here are a few observations. This is both a burning and importan[...]
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March 1, 2020
Sports venues and sponsorship. Naming rights and more
Among the most interesting sports marketing opportunities, there is growing interest in all the activities related to sports facilities and complexes, i.e. stadiums, circuits, sports halls an[...]
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February 15, 2020
Motorsport sponsorship opportunities: Why racing is great for business.
At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because[...]
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January 8, 2020
The 2020 ABC of MotoGP Hospitality
2020 MotoGP Hospitality A – Around the World The MotoGP World Championship travels 5 continents and 19 races along 9 months of fierce competition. From Australia to Italy, from Argentin[...]
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November 21, 2019
Wishing to sponsor Formula E? We have 21 good reasons to be in the game.
Why should you sponsor Formula E? The reasons are many, in number and in type. Needless to say, the leading electric championship in the world is on a steady rise and it boasts a number of n[...]
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October 28, 2019
The best sports marketing agencies for MotoGP
Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general. It’s a valid question –[...]
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September 26, 2019
MotoGP: back to Finland, at last!
According to the yet to be confirmed calendar of MotoGP 2020, the paddock will fly back to Finland to race on the KymiRing circuit after 39 long years. The romance between the Scandinavian co[...]
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July 25, 2019
Sponsorship and pollution: a matter of consistency
A brief anecdote. Recently, the marketing manager of a company told me that they would not sponsor motorsports because of the polluting effects caused by cars and motorbikes. I was informed[...]
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