Our blogs
October 10, 2024
The Importance of Targeting In Sports Sponsorship.
Targeting in sports sponsorship is a key element in the success of any marketing campaign. [...]
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September 23, 2024
The experiential level in sponsorship: why it is important to touch to believe
The experiential level in sponsorship: why it is important to touch to believe [...]
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September 19, 2024
How Much Do Formula 1 Drivers Make?
Formula 1 is the pinnacle of motorsport—a high-octane, adrenaline-fueled world that captivates millions of fans globally. With thrilling races and cutting-edge, high-performance cars, it[...]
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September 18, 2024
Who are the Top 10 Riders in MotoGP
This is the classic post we probably shouldn’t write. But we all know how it goes: you’re in the middle of a conversation with a potential sponsor, and they inevitably ask, “Who are[...]
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September 16, 2024
The Impact of Pilot Transfer on Sponsorship Strategies.
In the world of motorsport, driver transfers are not just simple changes of jersey: they are events that revolutionize marketing and sponsorship strategies, redefining balances and opportunit[...]
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September 13, 2024
Formula E Soars: Global TV Audience Grows by 35% to 491 Million
All-electric series maintains its position as the fastest-growing motorsport worldwide Formula E is becoming more and more popular and has reported a significant increase in its global televi[...]
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September 2, 2024
Formula E Calendar 2024/2025 Season 11
The Formula E, the world championship of electric single-seaters, continues to grow in popularity and importance. As Season 11, which will take place between 2024 and 2025, approaches, it is [...]
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August 30, 2024
FIM Women’s Circuit Racing: A New Chapter for Women’s Motorsport
The year 2024 marks the beginning of a new era in motorsport with the debut of the FIM Women’s Circuit Racing World Championship(WorldWCR). This championship represents a historic step [...]
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August 27, 2024
Sports sponsorship? It works with customized projects
The sports sponsorship is an ever-evolving industry, and in motorsport, where speed and adrenaline are the stars, the personalization of sponsorship projects has become a crucial element for [...]
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August 22, 2024
How to Engage Hyperdigital Motorsport Audiences through Ad Hoc Content Creation
How Digital Content Consumption is Changing in Motorsport The global spread of smartphones and increasing Internet connection speeds are radically transforming the way sports content is consu[...]
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August 19, 2024
Brand activism and sports marketing. How sport is intertwined with society
Brand activism and sports marketing are two concepts that are increasingly intertwined in today’s landscape, where sport increasingly becomes a powerful vehicle for social and cultural [...]
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August 13, 2024
The Strategic Edge of Motorsport Sponsorship
Why Top Executives Choose Motorsport Sponsorship for Optimal Brand Exposure In the fast-paced world of marketing, the strategic edge of motorsport sponsorship has become increasingly apparent[...]
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August 9, 2024
Formula 1 movie starring Brad Pitt: how F1 marketing grows in 2025
The world of Formula 1 is about to experience a historic moment with the release, scheduled for June 25, 2025, of the movie of the same name produced by Apple Original and starring Brad Pitt.[...]
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August 8, 2024
Licensing in Motorsport: The Key to Expanding Your Market.
In the competitive world of consumer goods, the licensing in motorsports represent a unique strategy to differentiate your brand and create emotional connections with consumers. Imagine your [...]
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August 7, 2024
Breaking Barriers: The Surge of Women in Formula 1
The Formula 1 landscape, historically dominated by male drivers, is witnessing a groundbreaking shift as women enter the fray and shatter long-standing barriers. The growing presence and enth[...]
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July 31, 2024
How does the Dakar work?
Through the evolution of the route, technical vehicle categories and rigorous safety measures, the Dakar continues to be a symbol of adventure and endurance. [...]
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July 31, 2024
How long is the Dakar?
In 2025, the Dakar will begin on January 3 and end on January 17 and will take place entirely in the Saudi Arabian desert. [...]
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July 31, 2024
What bikes are used for the Dakar?
The evolution of motorcycles in the Dakar is an example of how the quest for performance and reliability can push the limits of motorcycle technology [...]
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July 30, 2024
Understanding Formula 1 Flags: A Comprehensive Guide for Beginners and Enthusiasts
Formula 1 is a captivating sport that enthralls millions worldwide, yet its complexities can be challenging for newcomers to grasp. A fundamental aspect that both novices and seasoned fans mu[...]
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July 18, 2024
F1 Sponsorship: Why Agencies Deliver Better Results than Direct Deals
Why Independent Agencies Outshine Direct Deals in F1 Sponsorship Navigating the dynamic world of Formula1 sponsorship demands more than a direct deal with a racing team; it requires the exper[...]
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