Our blogs
April 23, 2021
2021 Formula 1 Calendar
The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situat[...]
Read More
April 20, 2021
ML | Mirco Lazzari Magazine | Number 5
Here we are, back on track. Finally. Few, 15 of us, however, are there. And with pride. Everything is different, everything is strange. Kudos, however, to those who have managed to make it po[...]
Read More
April 20, 2021
ML | Mirco Lazzari Magazine | Issue 4
The tale of this great feat seems almost trivial: two strong drivers running for two great Manufacturers, competing at the last race for the title. But trivial is the wrong adjective to pair [...]
Read More
April 7, 2021
Top 6 MotoGP documentaries and series and Where to Watch Them
What do we do when racing is not on? “We ride” says a man in the crowd, and he’s right. But what do we do when racing is not on and we cannot ride? We sit on the couch and watch other p[...]
Read More
April 2, 2021
Who are the top 10 drivers in Formula 1
Formula 1 is a very, very strange sport to debate competitiveness. With only 22 drivers to line on the grid, and with an immense amount of talent needed to simply make it to the sport, it is [...]
Read More
March 26, 2021
The “Best worst moment”. Sponsorship in the time of Covid: an interview with RTR Sports’ Riccardo Tafà
Riccardo Tafà is the Managing Director and founder of RTR Sports Marketing, a sports marketing agency that celebrates 25 years of work in motorsports, specifically in Formula 1 and MotoGP, b[...]
Read More
March 12, 2021
We have answered the most frequent questions about Formula E
What’s Formula E racing? Formula E is the pinnacle of electric racing and performs under the FIA banner. The series, in which electric single-seaters race in closed street circuits- has[...]
Read More
February 15, 2021
How Sponsorship Activation is different from Sponsorship Rights
When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly activation of sponsorship), we often encounter doubts and a bit of confusion. What is the difference [...]
Read More
February 15, 2021
What are the fundamental obstacles of Motorsports Marketing?
Motorsport marketing refers to creating, developing, and implementing marketing programs based on motorsports, thus leveraging on the passion of a large worldwide audience (people once known [...]
Read More
February 9, 2021
How to get the maximum ROI from your MotoGP Sponsorship.
There are several steps to follow in order to get the maximum ROI from any sponsorship program. MotoGP sponsorship is no exception and what follows can be applied to sponsorship at large. Obv[...]
Read More
February 8, 2021
The calculation of ROI (return on investment) in sports marketing
A sponsor must know how to measure the value his or her investment has created. The ROI calculation not only provides an assessment of what happened, but is also a useful tool for considering[...]
Read More
January 27, 2021
8 pitfalls to avoid in your MotoGP sponsorship program
If your brand stands for speed, technology, precision, innovative technical evolution and strong team spirit, then sports marketing and motorsport sponsorship in particular might be the perfe[...]
Read More
December 11, 2020
MotoGP: the teams, the riders, the sponsors
On the eve of this MotoGP 2020 season, we want to present on our blog a complete guide to the eleven teams who will take part in the Championship. It is not the first time that on these pages[...]
Read More
November 27, 2020
Serena Williams: the athlete who has changed the tennis world and the way of doing business
When we talk about the greatest and most famous female athletes in the world, anyone will mention her name; Serena Williams has in fact become the symbol of women’s sport, by far the mo[...]
Read More
November 19, 2020
Djokovic and sponsorship: the power of the nr. 1 in the world
The 2020 Nitto ATP Finals, the event that concludes the tennis season and celebrates the 8 strongest players in the world, have just started in London. It seems like yesterday but it has alre[...]
Read More
November 18, 2020
The reasons for Mir’s success: a story of intelligence and pragmatism
Mir has won for the first time the MotoGP World Championship in a strange year, very strange. For this reason, both his victory and his Suzuki are a symbol of pragmatism, talent and intellige[...]
Read More
November 16, 2020
Federer, Sponsors and Tennis. How King Roger has changed and influenced sports marketing
When it comes to the most famous sport personalities in the world, surely his name is one of those that people mention straight away. And if we talk about tennis specifically, it is certainly[...]
Read More
November 2, 2020
MotoGP 2020 Calendar – with Updates
It will probably be an Iberian-centric world championship, with 8 out of 15 races held on Spanish soil, including the four circuits of Jerez, Barcelona, Valencia and Aragon [...]
Read More
October 16, 2020
Covid and event cancellation risk. How to choose the safest disciplines.
When the pandemic started and nations had to introduce lockdowns we all had to stop. Initially it was thought, or rather deluded, that sports could go on smoothly, behind closed doors, withou[...]
Read More
October 12, 2020
Sport, lockdown and sponsorship, where are we heading in the next few months?
Some weeks ago, Boris Johnson spoke to the Nation saying that in the next 6 months the government will impose new restrictions in order to attempt to minimize the spread of Covid-19. Some of [...]
Read More