Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
July 7, 2019
Sports testimonials: here come the true celebrities!
In today’s social imaginary sports people have taken the role that mass audience used to recognize to actors first and musicians then, starting from the 60s onwards: people to love and to f[...]
Read More
June 19, 2019
Sports events and tourism: a successful marriage
A largely growing trend in the context of sports marketing is the creation of a marketing bond between sports and the geographical areas where sports events take place. On the one hand, all[...]
Read More
June 10, 2019
International sponsorships in sports: why sport is key when you’re going global
As we all know, sponsorship is vital when companies want to go big and attack the global market with coherent, bold, effective campaigns. If you’re a brand with an international outlook, it[...]
Read More
June 9, 2019
Can we sponsor just one race? Local, Regional and Event sponsorship
At RTR Sports Marketing, we are often asked: “Our company only operates in one country — can we still sponsor a MotoGP team for just our home race?” The answer is yes. In fact, there ar[...]
Read More
June 9, 2019
Why is London such a good place for a sports marketing agency?
London is more than just a capital city – it’s also a centre for technology, creativity, digital leadership – and of course is also home to some of the world’s most successful[...]
Read More
June 5, 2019
What is the difference between sponsorship and donation?
As a brand that wants to support sports and invest in teams or athletes, it’s important to know what your aims are – and whether you want to provide monetary support only, or be invol[...]
Read More
June 3, 2019
Sport sponsorship in Russia
There’s no question that Russia has been involving itself in the world of international sports for a long time. Before hosting last year’s Fifa World Cup, the Black Sea resort of Sochi he[...]
Read More
May 19, 2019
Why has Formula 1 become such a bore? Causes and consequences
Practice without theory is blind: who could doubt this? This is why theory cannot be ignored and, when something does not work or practice gives poor results, it should be given back its cent[...]
Read More
May 14, 2019
What does sports sponsorship in Germany look like?
As one of the world’s most prominent footballing nations, there are quite literally thousands of articles that we could write that explore sports sponsorship in Germany when it comes to the[...]
Read More
May 8, 2019
Sports sponsorship in Africa: how African brands are supporting international sports
In recent years, the African continent has transformed sport from a vehicle for local visibility to a global strategic lever. With targeted investments, African governments and brands are bui[...]
Read More
May 8, 2019
Sports sponsorship in Africa 2: the international brands supporting African sports
Sports sponsorships continue to find tremendous opportunities in Africa: from supporting emerging sports to projects linked to youth academies, from local teams to national championships, spo[...]
Read More
May 7, 2019
iGaming and Betting: why sponsor MotoGP
In recent years, anyone who has watched a Moto3, Moto2 or MotoGP race will have noticed a recurring theme: the outcome is almost impossible to predict until the very last corner. This is not [...]
Read More
May 1, 2019
Sport sponsorship in the Netherlands
When it comes to sports sponsorship in The Netherlands, what does your mind immediately go to – football, potentially, or maybe cycling? As experts in all things motorsport, when we [...]
Read More
April 30, 2019
Sport sponsorship in Switzerland
Swiss and international brands know the value of sports sponsorship in Switzerland – and that it means opportunities to display strong Corporate Social Responsibility, support public [...]
Read More
April 18, 2019
Is the sport you intend to sponsor in good health? Here is a simple way to find out!
The title of this post may sound a bit provocative, but it is not. The motivations underlying the decision to sponsor a specific sport may be many: people making the decision may be fans of a[...]
Read More
April 17, 2019
What does sports sponsorship in Vietnam look like?
Vietnam might traditionally be seen as a nation that’s more invested in its football than its motorsports, but investments and additions to sporting calendars over the past few months might[...]
Read More
April 16, 2019
Foodstuff & MotoGP: yes, you can!
Although some companies are willing to sponsor very popular sports, they sometimes refrain from doing so as they cannot see any connection with their products. Historically, the food industry[...]
Read More
April 16, 2019
What does sport sponsorship look like in the Philippines?
The Philippines has been emerging as a popular tourist destination over the past few years, catching up with Thailand, Cambodia and Vietnam to become one of the most sought-after destinations[...]
Read More
April 15, 2019
Exercise equipment, fitness and MotoGP sponsorships
Not merely riders, but extraordinary athletes! The level of fitness required to tame highly performing vehicles such as today’s Grand Prix motorbikes is unbelievable. Can you imagine the [...]
Read More
April 14, 2019
What does sports sponsorship in Indonesia look like?
As countries like Vietnam and the Philippines move into the motorsport market, responding to the industry’s drive to expand further into Asia, it makes sense that the cultural and travel ho[...]
Read More