Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
June 3, 2019
Sport sponsorship in Russia
There’s no question that Russia has been involving itself in the world of international sports for a long time. Before hosting last year’s Fifa World Cup, the Black Sea resort of Sochi he[...]
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May 19, 2019
Why has Formula 1 become such a bore? Causes and consequences
Practice without theory is blind: who could doubt this? This is why theory cannot be ignored and, when something does not work or practice gives poor results, it should be given back its cent[...]
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May 14, 2019
What does sports sponsorship in Germany look like?
As one of the world’s most prominent footballing nations, there are quite literally thousands of articles that we could write that explore sports sponsorship in Germany when it comes to the[...]
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May 8, 2019
Sports sponsorship in Africa: how African brands are supporting international sports
In recent years, the African continent has transformed sport from a vehicle for local visibility to a global strategic lever. With targeted investments, African governments and brands are bui[...]
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May 8, 2019
Sports sponsorship in Africa 2: the international brands supporting African sports
Sports sponsorships continue to find tremendous opportunities in Africa: from supporting emerging sports to projects linked to youth academies, from local teams to national championships, spo[...]
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May 7, 2019
iGaming and Betting: why sponsor MotoGP
In recent years, anyone who has watched a Moto3, Moto2 or MotoGP race will have noticed a recurring theme: the outcome is almost impossible to predict until the very last corner. This is not [...]
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May 1, 2019
Sport sponsorship in the Netherlands
When it comes to sports sponsorship in The Netherlands, what does your mind immediately go to – football, potentially, or maybe cycling? As experts in all things motorsport, when we [...]
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April 30, 2019
Sport sponsorship in Switzerland
Swiss and international brands know the value of sports sponsorship in Switzerland – and that it means opportunities to display strong Corporate Social Responsibility, support public [...]
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April 18, 2019
Is the sport you intend to sponsor in good health? Here is a simple way to find out!
The title of this post may sound a bit provocative, but it is not. The motivations underlying the decision to sponsor a specific sport may be many: people making the decision may be fans of a[...]
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April 17, 2019
What does sports sponsorship in Vietnam look like?
Vietnam might traditionally be seen as a nation that’s more invested in its football than its motorsports, but investments and additions to sporting calendars over the past few months might[...]
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April 16, 2019
Foodstuff & MotoGP: yes, you can!
Although some companies are willing to sponsor very popular sports, they sometimes refrain from doing so as they cannot see any connection with their products. Historically, the food industry[...]
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April 16, 2019
What does sport sponsorship look like in the Philippines?
The Philippines has been emerging as a popular tourist destination over the past few years, catching up with Thailand, Cambodia and Vietnam to become one of the most sought-after destinations[...]
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April 15, 2019
Exercise equipment, fitness and MotoGP sponsorships
Not merely riders, but extraordinary athletes! The level of fitness required to tame highly performing vehicles such as today’s Grand Prix motorbikes is unbelievable. Can you imagine the [...]
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April 14, 2019
What does sports sponsorship in Indonesia look like?
As countries like Vietnam and the Philippines move into the motorsport market, responding to the industry’s drive to expand further into Asia, it makes sense that the cultural and travel ho[...]
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April 11, 2019
Forex Trading and MotoGP Sponsorship
Unlike in other sports, finance – Forex in particular – is not a frequent sponsor of the MotoGP. F1, football, sailing and many other sports have been – and still are [...]
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April 7, 2019
Clothing, fashion and sports: a failure-proof combination
Fashion and sports have very much in common: the former has drawn heavily on the latter, placing on the market a multitude of items that were formerly confined to specific activities or the g[...]
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April 1, 2019
Sports sponsorship in Thailand: what does sports sponsorship in Thailand look like?
Southeast Asia offers a great opportunity for marketers – emerging middle classes, an increasing interest in sports that are already hugely popular in the Western world, and various oth[...]
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March 28, 2019
Suitcases, travel goods and MotoGP sponsorships
Racers and operators, mechanics and engineers, team technicians and staff involved in organization activities: these are all the people who work in the MotoGP business, none excluded. They al[...]
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March 26, 2019
Detergents, household products and sponsorships: a winning strategy
History has it that the world of motor racing has little to do with some product categories. If we made a list of such products, soaps and detergents would definitely be on top of it. My feel[...]
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March 26, 2019
Sports sponsorship in Ireland
Ireland: an island filled to the brim with passionate, sociable people, who love nothing more than a weekend spent socializing and watching sport. Because of the nation’s dedication to all [...]
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