Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
April 17, 2019
What does sports sponsorship in Vietnam look like?
Vietnam might traditionally be seen as a nation that’s more invested in its football than its motorsports, but investments and additions to sporting calendars over the past few months might[...]
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April 16, 2019
Foodstuff & MotoGP: yes, you can!
Although some companies are willing to sponsor very popular sports, they sometimes refrain from doing so as they cannot see any connection with their products. Historically, the food industry[...]
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April 16, 2019
What does sport sponsorship look like in the Philippines?
The Philippines has been emerging as a popular tourist destination over the past few years, catching up with Thailand, Cambodia and Vietnam to become one of the most sought-after destinations[...]
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April 15, 2019
Exercise equipment, fitness and MotoGP sponsorships
Not merely riders, but extraordinary athletes! The level of fitness required to tame highly performing vehicles such as today’s Grand Prix motorbikes is unbelievable. Can you imagine the [...]
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April 14, 2019
What does sports sponsorship in Indonesia look like?
As countries like Vietnam and the Philippines move into the motorsport market, responding to the industry’s drive to expand further into Asia, it makes sense that the cultural and travel ho[...]
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April 11, 2019
Forex Trading and MotoGP Sponsorship
Unlike in other sports, finance – Forex in particular – is not a frequent sponsor of the MotoGP. F1, football, sailing and many other sports have been – and still are [...]
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April 7, 2019
Clothing, fashion and sports: a failure-proof combination
Fashion and sports have very much in common: the former has drawn heavily on the latter, placing on the market a multitude of items that were formerly confined to specific activities or the g[...]
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April 1, 2019
Sports sponsorship in Thailand: what does sports sponsorship in Thailand look like?
Southeast Asia offers a great opportunity for marketers – emerging middle classes, an increasing interest in sports that are already hugely popular in the Western world, and various oth[...]
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March 28, 2019
Suitcases, travel goods and MotoGP sponsorships
Racers and operators, mechanics and engineers, team technicians and staff involved in organization activities: these are all the people who work in the MotoGP business, none excluded. They al[...]
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March 26, 2019
Detergents, household products and sponsorships: a winning strategy
History has it that the world of motor racing has little to do with some product categories. If we made a list of such products, soaps and detergents would definitely be on top of it. My feel[...]
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March 26, 2019
Sports sponsorship in Ireland
Ireland: an island filled to the brim with passionate, sociable people, who love nothing more than a weekend spent socializing and watching sport. Because of the nation’s dedication to all [...]
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March 26, 2019
Consumer electronics and MotoGP sponsorships: an everlasting marriage
Motorsports are synonymous with efficiency and reliability. The same efficiency and reliability, combined with low consumption, that consumers seek in the electric appliances they purchase[...]
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March 25, 2019
Drink and Drive: why are so many brands of alcoholic drinks involved in motor sports sponsorships?
I was talking about sports marketing a few days ago, and one of the most recurrent positions was that alcoholic drink producers should stay miles away from sponsorships in motorsports. At a p[...]
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March 19, 2019
Sports Marketing Strategies
Let’s clear the air! Marketing may be associated to many definitions. Click this link and you will find over seventy of them: https://heidicohen.com/marketing-definition/ For the sake of si[...]
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March 7, 2019
Social media and sports marketing: your fans one click away!
How to use social networks in sports Social media are used very effectively to communicate with fans directly and, in some cases, in real time too. Teams, businesses and athletes have at leas[...]
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March 6, 2019
Sponsorship: a safe tool to stand out and be noticed
Is your brand looking for a safe tool to get noticed by audiences? Sponsorship is your solution! What does a brand need to do to stand out among all other brands? How can audiences become fam[...]
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March 3, 2019
Great product licensing: how sport turned “good” into “wow”
There are plenty of examples on how sports licensing managed to spice up many products turning them into” wow” products. Sports and their values, teams and their heritage and imag[...]
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February 28, 2019
Brand Licensing cost, we review the money behind the process
How much does it cost to invest in a brand licensing operation? This is one of the most frequent questions we get asked when talking about licensing. It is a legitimate curiosity and it is a[...]
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February 28, 2019
What small business opportunities are there in sports sponsorship?
If you’re thinking about taking the plunge and investing in sports sponsorship, you might be wondering about budgets – do you need a large one, for example? How far will your budget s[...]
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February 27, 2019
Sports licensing companies: why you should talk to them
Sports licensing companies: should you talk to them or not? This is a nice question and thanks to God you have this doubt. Did you buy anything lately? A Tennis racket, an HD TV Screen or a[...]
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