Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
March 26, 2019
Consumer electronics and MotoGP sponsorships: an everlasting marriage
Motorsports are synonymous with efficiency and reliability. The same efficiency and reliability, combined with low consumption, that consumers seek in the electric appliances they purchase[...]
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March 25, 2019
Drink and Drive: why are so many brands of alcoholic drinks involved in motor sports sponsorships?
I was talking about sports marketing a few days ago, and one of the most recurrent positions was that alcoholic drink producers should stay miles away from sponsorships in motorsports. At a p[...]
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March 19, 2019
Sports Marketing Strategies
Let’s clear the air! Marketing may be associated to many definitions. Click this link and you will find over seventy of them: https://heidicohen.com/marketing-definition/ For the sake of si[...]
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March 7, 2019
Social media and sports marketing: your fans one click away!
How to use social networks in sports Social media are used very effectively to communicate with fans directly and, in some cases, in real time too. Teams, businesses and athletes have at leas[...]
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March 6, 2019
Sponsorship: a safe tool to stand out and be noticed
Is your brand looking for a safe tool to get noticed by audiences? Sponsorship is your solution! What does a brand need to do to stand out among all other brands? How can audiences become fam[...]
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March 3, 2019
Great product licensing: how sport turned “good” into “wow”
There are plenty of examples on how sports licensing managed to spice up many products turning them into” wow” products. Sports and their values, teams and their heritage and imag[...]
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February 28, 2019
Brand Licensing cost, we review the money behind the process
How much does it cost to invest in a brand licensing operation? This is one of the most frequent questions we get asked when talking about licensing. It is a legitimate curiosity and it is a[...]
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February 28, 2019
What small business opportunities are there in sports sponsorship?
If you’re thinking about taking the plunge and investing in sports sponsorship, you might be wondering about budgets – do you need a large one, for example? How far will your budget s[...]
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February 27, 2019
Sports licensing companies: why you should talk to them
Sports licensing companies: should you talk to them or not? This is a nice question and thanks to God you have this doubt. Did you buy anything lately? A Tennis racket, an HD TV Screen or a[...]
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February 26, 2019
Sport Licensing: boosting your sales through the power of sports
Competing in the global market is very difficult. Companies, especially the middle-sized ones, are facing very challenging times. Delocalization linked to low cost production forced quite a f[...]
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February 25, 2019
Sports Sponsorship: what are the advantages of sponsorship in business?
If you’re thinking of investing in sports sponsorship, it’s important to know exactly what the advantages of sponsorship in business are. Of course, it’s likely that you’re already as[...]
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February 18, 2019
Motorsport is dangerous, we won’t sponsor it, it’s against our company policy
Motorsport is exciting; the speed that is one of its essential components makes you shiver. The feeling of danger and the risk that drivers and riders run make these sports even more exciting[...]
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February 17, 2019
How do sponsorships benefit the sports organization and the sponsor?
Aside from “how does sponsorship work in sports?”, one of the most interesting questions within sports marketing is, “how do sponsorships benefit the sports organization and the sponsor[...]
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February 12, 2019
Riders, Teams and social reach: benefits for sponsors
The Power of Social Media in Sports Sponsorship: MotoGP and Italian Media (2025 Update) Any corporate marketing and communication initiative is now universally recognized as closely linked to[...]
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January 28, 2019
Sports sponsorships: how much are they worth in football, F1, MotoGP and tennis?
How much do sports sponsorships in F1, MotoGP, football and tennis cost? A comparison of the minimum budget required to gain visibility. Sports sponsorships can be worth from a few thousand e[...]
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January 21, 2019
MotoGP sponsorship: the differences between sponsoring a rider and sponsoring a team
If you’ve decided to sponsor a sport (for example, MotoGP) and have gathered all the necessary information on teams and athletes, you might find yourself with one major question to answer[...]
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December 2, 2018
Injuries: how does risk play a factor when sponsoring sport?
It’s a risk that must be taken into account when sponsoring a sports star or an athlete: that they might, unfortunately, find themselves injured and out of the game—for a few weeks, an en[...]
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October 14, 2018
I’d like to sponsor MotoGP – so how can I get involved?
It’s easy, and incredibly common, for companies with a desire to invest in sports sponsorship, or specifically in MotoGP sponsorship, to find themselves at a loss for where to find contacts[...]
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September 7, 2018
Marketing of sports businesses: top 3 tips
Sports marketing and online communication A correct web marketing strategy combined with sports marketing consulting can contribute to improving brand development, brand awareness, and visibi[...]
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July 22, 2018
Licensing and co-branding: 2 opportunities to invest in sports marketing
If you’re looking to invest in sports marketing, you might be wondering what exactly licensing and co-branding are, how they work and what is better for your company/brand (co branding vs l[...]
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