Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
February 26, 2019
Sport Licensing: boosting your sales through the power of sports
Competing in the global market is very difficult. Companies, especially the middle-sized ones, are facing very challenging times. Delocalization linked to low cost production forced quite a f[...]
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February 25, 2019
Sports Sponsorship: what are the advantages of sponsorship in business?
If you’re thinking of investing in sports sponsorship, it’s important to know exactly what the advantages of sponsorship in business are. Of course, it’s likely that you’re already as[...]
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February 18, 2019
Motorsport is dangerous, we won’t sponsor it, it’s against our company policy
Motorsport is exciting; the speed that is one of its essential components makes you shiver. The feeling of danger and the risk that drivers and riders run make these sports even more exciting[...]
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February 17, 2019
How do sponsorships benefit the sports organization and the sponsor?
Aside from “how does sponsorship work in sports?”, one of the most interesting questions within sports marketing is, “how do sponsorships benefit the sports organization and the sponsor[...]
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February 12, 2019
Riders, Teams and social reach: benefits for sponsors
The Power of Social Media in Sports Sponsorship: MotoGP and Italian Media (2025 Update) Any corporate marketing and communication initiative is now universally recognized as closely linked to[...]
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January 28, 2019
Sports sponsorships: how much are they worth in football, F1, MotoGP and tennis?
How much do sports sponsorships in F1, MotoGP, football and tennis cost? A comparison of the minimum budget required to gain visibility. Sports sponsorships can be worth from a few thousand e[...]
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January 21, 2019
MotoGP sponsorship: the differences between sponsoring a rider and sponsoring a team
If you’ve decided to sponsor a sport (for example, MotoGP) and have gathered all the necessary information on teams and athletes, you might find yourself with one major question to answer[...]
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December 2, 2018
Injuries: how does risk play a factor when sponsoring sport?
It’s a risk that must be taken into account when sponsoring a sports star or an athlete: that they might, unfortunately, find themselves injured and out of the game—for a few weeks, an en[...]
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October 14, 2018
I’d like to sponsor MotoGP – so how can I get involved?
It’s easy, and incredibly common, for companies with a desire to invest in sports sponsorship, or specifically in MotoGP sponsorship, to find themselves at a loss for where to find contacts[...]
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September 7, 2018
Marketing of sports businesses: top 3 tips
Sports marketing and online communication A correct web marketing strategy combined with sports marketing consulting can contribute to improving brand development, brand awareness, and visibi[...]
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July 22, 2018
Licensing and co-branding: 2 opportunities to invest in sports marketing
If you’re looking to invest in sports marketing, you might be wondering what exactly licensing and co-branding are, how they work and what is better for your company/brand (co branding vs l[...]
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June 21, 2018
“We do not have a big budget, we cannot enter sport sponsorship”
Budget is one of the hot topics when it comes to sports and companies often think they do not have the resources to get involved. “We have no budget” or “we do not have many[...]
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June 18, 2018
Will the Marquez-Lorenzo Dream Team kill MotoGP in 2019?
Is the “Dream Team” a good thing for MotoGP? The signing of Lorenzo for the working Honda HRC Team has struck the paddock like a lightning two weeks ago. I had the time to digest it and I[...]
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June 13, 2018
How do I choose the sport to sponsor? A quick guide
This is a big dilemma, shall I follow my gut or should I look into the numbers? Well, I will look into the numbers, they don’t lie. But before that, the main suggestion is: go for something[...]
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May 30, 2018
Sponsorship and Women: a common misunderstanding
Many products are considered to be a prerogative of the female public. Therefore, we often hear: “We do not sponsor sports, because the purchasing manager is a woman”. There can [...]
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May 28, 2018
Sponsorship and hooligans. How to deal with violent fans
Unfortunately, the one between sponsorship and hooligans can be a tough combo to deal with. Can a sponsoring brand have problems because of the team’s supporters? Fans, especially in some d[...]
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May 23, 2018
Sponsorship: what happens if your team doesn’t win?
In sports (as in life) there can be only one winner. On the other hand, many lose, and quite often I am part of the category. The important thing is to be resilient and to stand up again. Th[...]
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May 21, 2018
Sports sponsorship and bonus covered by insurance
Sometimes sports sponsorships grant a bonus to athletes or teams linked to their results. The team winning the Champions League, the driver who becomes world champion, the national team that [...]
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May 17, 2018
Sponsorship and sporting scandals. What happens when something goes wrong
Sponsorship programs can backfire, so the golden rule is to be ready for anything. What if the athlete or team we sponsor is caught using performance-enhancing drugs? What if in the middle o[...]
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May 15, 2018
How does sponsorship work?
Why beg for attention if you can be worshipped by your customer? There is no point in interrupting and begging someone for their attention when your brand can be embedded in something that yo[...]
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