Author: Riccardo Tafà
Riccardo Tafà is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.
April 15, 2019
Is the Sport You Sponsor in Good Health?
Why a sport’s health is the first metric to assess before sponsoring it The title of this article might sound a little provocative, but it isn’t at all. The motivations behind the[...]
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April 11, 2019
Forex Trading and MotoGP Sponsorship
Forex and major sports: a well-established relationship Unlike other industry sectors, retail finance — and Forex trading in particular — has a long tradition of investing in sport. Formu[...]
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April 10, 2019
Forex Trading and MotoGP: The Still-Unexplored Opportunity
Forex and major sports: a well-established marriage Unlike other industrial sectors, retail finance and Forex Trading in particular have a long tradition of investing in sports. Formula 1, fo[...]
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April 10, 2019
Food Products and MotoGP: Yes, It’s Possible!
The marketing director’s doubt: canned tuna and MotoGP Imagine a company that produces canned tuna. The marketing director knows the potential of sports sponsorships, has examined footb[...]
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April 8, 2019
Fitness and MotoGP Sponsorship: Riders as Elite Athletes
MotoGP riders are among the most complete athletes in professional sport. At 300 horsepower and speeds above 340 km/h, the physical demands placed on a Grand Prix motorcycle rider are extraor[...]
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April 8, 2019
Fitness Equipment Sponsorships and MotoGP: An Untapped Partnership
MotoGP riders are among the most complete athletes in professional sport. At 300 horsepower and speeds above 340 km/h, the physical demands placed on a Grand Prix motorcycle rider are extraor[...]
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April 7, 2019
Clothing, fashion and sports: a failure-proof combination
Fashion and sport have a great deal in common: the former has drawn heavily on the latter, bringing to market a multitude of products that were once confined to specific activities or the gym[...]
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April 3, 2019
Fashion and Sport: a Failure-Proof Combination
Fashion and sport have a great deal in common: fashion has drawn generously from sport, bringing to market a wealth of products that were once confined to specific activities or the gym. This[...]
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April 3, 2019
Fashion and Sport: a Failure-Proof Combination
Fashion and sport have a great deal in common: fashion has drawn generously from sport, bringing to market a wealth of products that were once confined to specific activities or the gym. This[...]
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March 28, 2019
Luggage, Travel Accessories and MotoGP Sponsorships
The MotoGP calendar: 22 races, 4 continents, a traveling circus unlike any other No other major motorsport championship matches the geographic span of MotoGP. In a single season, the paddock [...]
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March 26, 2019
Detergents, household products and sponsorships: a winning strategy
If we were to draw up a list of product categories that seem distant from the world of motor racing, soaps, detergents and household cleaning products would surely rank near the top. It’[...]
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March 26, 2019
Consumer electronics and MotoGP sponsorships: an everlasting marriage
Motorsport is synonymous with efficiency and reliability. The same qualities consumers look for in the household appliances they buy every day. Yet this convergence is rarely exploited with t[...]
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March 25, 2019
Drink and Drive: why are so many brands of alcoholic drinks involved in motor sports sponsorships?
For years, whenever discussing sports marketing, one of the most recurrent objections has been that alcoholic drink producers should stay away from sponsorships in motorsports. At a prelimina[...]
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March 25, 2019
The growth of sponsorship: global spending, geography and future
Annual spending on sponsorships Global sports sponsorship spending continues to grow: total worldwide spending in this field rose to $65.8 billion in 2018. This is confirmed by data provided [...]
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March 25, 2019
Luggage, Travel Products and MotoGP Sponsorship
The MotoGP calendar: 22 races, 4 continents, a traveling circus unlike any other No other major motorsport championship matches the geographic span of MotoGP. In a single season, the paddock [...]
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March 22, 2019
Consumer Electronics and MotoGP Sponsorship: A Natural Fit
Why consumer electronics brands belong in MotoGP Consumer electronics is one of the industries that has historically shown the greatest affinity for motorsport. The reasons are not accidental[...]
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March 22, 2019
Consumer Electronics and MotoGP Sponsorship: A Natural Fit
Why consumer electronics brands belong in MotoGP Consumer electronics is one of the industries that has historically shown the greatest affinity for motorsport. The reasons are not accidental[...]
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March 19, 2019
Sports Marketing Strategies
Let’s clear the air! Marketing may be associated to many definitions. Click this link and you will find over seventy of them: https://heidicohen.com/marketing-definition/ For the sake of si[...]
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March 7, 2019
Social media and sports marketing: your fans one click away!
How to use social networks in sports Social media are used very effectively to communicate with fans directly and, in some cases, in real time too. Teams, businesses and athletes have at leas[...]
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March 6, 2019
Sponsorship: A Safe Tool to Get Noticed by Your Audience
Every brand has a proven tool to get noticed by its audience: Sponsorship What does a brand need to do to stand out among all other brands? How can audiences become familiar enough with a bra[...]
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