Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
June 21, 2018
“We do not have a big budget, we cannot enter sport sponsorship”
Budget is one of the hot topics when it comes to sports and companies often think they do not have the resources to get involved. “We have no budget” or “we do not have many[...]
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June 18, 2018
Will the Marquez-Lorenzo Dream Team kill MotoGP in 2019?
Is the “Dream Team” a good thing for MotoGP? The signing of Lorenzo for the working Honda HRC Team has struck the paddock like a lightning two weeks ago. I had the time to digest it and I[...]
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June 13, 2018
How do I choose the sport to sponsor? A quick guide
This is a big dilemma, shall I follow my gut or should I look into the numbers? Well, I will look into the numbers, they don’t lie. But before that, the main suggestion is: go for something[...]
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May 30, 2018
Sponsorship and Women: a common misunderstanding
Many products are considered to be a prerogative of the female public. Therefore, we often hear: “We do not sponsor sports, because the purchasing manager is a woman”. There can [...]
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May 28, 2018
Sponsorship and hooligans. How to deal with violent fans
Unfortunately, the one between sponsorship and hooligans can be a tough combo to deal with. Can a sponsoring brand have problems because of the team’s supporters? Fans, especially in some d[...]
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May 23, 2018
Sponsorship: what happens if your team doesn’t win?
In sports (as in life) there can be only one winner. On the other hand, many lose, and quite often I am part of the category. The important thing is to be resilient and to stand up again. Th[...]
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May 21, 2018
Sports sponsorship and bonus covered by insurance
Sometimes sports sponsorships grant a bonus to athletes or teams linked to their results. The team winning the Champions League, the driver who becomes world champion, the national team that [...]
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May 17, 2018
Sponsorship and sporting scandals. What happens when something goes wrong
Sponsorship programs can backfire, so the golden rule is to be ready for anything. What if the athlete or team we sponsor is caught using performance-enhancing drugs? What if in the middle o[...]
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May 15, 2018
How does sponsorship work?
Why beg for attention if you can be worshipped by your customer? There is no point in interrupting and begging someone for their attention when your brand can be embedded in something that yo[...]
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May 14, 2018
What is the difference between sponsorship and donation?
A company that intends to support a team or an athlete by investing in them must know clearly what its goal is and determine from the outset whether it is a financial support-only operation o[...]
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May 13, 2018
What is a sponsorship in Kind, or a Barter sponsorship?
What is a sponsorship in kind, or a barter sponsorship? We have stressed several times that sponsorship can be very flexible. In fact, there exist a lot of different types of sponsorship. The[...]
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May 9, 2018
How much does sports sponsorship cost? Sometimes a lot, but it is worth even more
How much does sport sponsorship cost, and how much does it cost to sponsor a sports team? Sport sponsorship is one of the most efficient and used marketing strategies in the world of business[...]
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May 8, 2018
What sport should I sponsor? Football or tennis? If you are in Pakistan, maybe Cricket.
Is it better to sponsor football or tennis? God knows, there is not such a thing as a better sport. There are different clients, in different areas of the world, engaged in different activit[...]
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May 7, 2018
Motorsport Sponsorship and fan Engagement
Can I engage the fans at the track during the MotoGP race week end? Last year more than 2.660.000 people attended the 18 races of the MotoGP Championship. On average, there were more than 148[...]
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May 4, 2018
What lead us to work so often in Motorsport. Four selling points that had us sold
“Why do you have so many motorsports-related case histories?” That’s a frequent question among those who call us for the first time, and even when we meet someone, the question [...]
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May 3, 2018
Which sport should I sponsor?
Do you only deal with Motorsports? Obviously not, we can actually offer sponsorship in any sport. We are not the commercial arm of a League, a Team or an event, we do not represent an athlete[...]
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May 1, 2018
How does sponsorship affect customer behavior and the path to the money
Anybody who has ever attended a great sports event can tell you how exciting, strong and inclusive is to be part of thousands of people chanting at their heroes. It is a unique feeling that l[...]
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April 29, 2018
What’s a sponsorship plan and how to use it
How to develop a Sponsorship Plan If you (rightly) decide to start sponsoring a sport, it is good to make a plan to exploit all the opportunities related to your partnership. This is not a t[...]
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April 29, 2018
What’s the best position for my logo in a sponsorship deal?
In the right place at the right time! Sports sponsorship. Food for thought The marketing director gave us all the necessary information we needed to be able to put together a good proposal. M[...]
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April 25, 2018
Sponsorship Vs Advertising, strengths and weaknesses, a clear comparison
At RTR we deal only with sponsorships so we could be accused of being, if we stay in sports, supporters of sponsorship…and this is a necessary premise. We will, therefore, try to give [...]
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