Author: Riccardo Tafà
Riccardo Tafà is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP — closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.
April 29, 2018
What’s a sponsorship plan and how to use it
How to develop a Sponsorship Plan If you (rightly) decide to start sponsoring a sport, it is good to make a plan to exploit all the opportunities related to your partnership. This is not a t[...]
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April 29, 2018
What’s the best position for my logo in a sponsorship deal?
In the right place at the right time! Sports sponsorship. Food for thought The marketing director gave us all the necessary information we needed to be able to put together a good proposal. M[...]
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April 25, 2018
Sponsorship Vs Advertising, strengths and weaknesses, a clear comparison
At RTR we deal only with sponsorships so we could be accused of being, if we stay in sports, supporters of sponsorship…and this is a necessary premise. We will, therefore, try to give [...]
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April 23, 2018
Is it better to partner with a team or to invest in advertising boards around pitches and tracks?
Stadiums and on track advertising: the main difference between the use of advertising boards and the sponsorship of a team. There is only one way of dealing with this subject: brutally. The s[...]
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April 18, 2018
Do we have to pay a fee to the sponsorship agency? RTR Sports
You are a company that sells window frames, toothpaste, mobile phones, sofa or any other product or service. What would you answer if they asked you If they have to pay for your products or s[...]
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April 15, 2018
Shall we go watch the Race? How much does it cost? A comparison between costs of various top hospitality packages in Football, Tennis, F1 and MotoGP
How much does a Vip Pass cost? Will we be able to see the riders?” very often the opening sentence of the calls we receive sounds like that. And the answer goes like this “a Vip Village t[...]
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March 19, 2018
Corporate sponsorship: A Provocation for lazy CMO’s
There is a very strong link between the exceptional results of corporate sponsorship and the commitment and effort put by the CMO’s: you need great management to accept the challenge and re[...]
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March 14, 2018
2018 MotoGP Line up, Teams and Riders
9 – DANILO PETRUCCI Italy 43 – JACK MILLER Australia17 – KAREL ABRAHAM Czech Republic 19 – ALVARO BAUTISTA Spain41 – ALEIX ESPARGARO Spain 45 – SCOTT REDDI[...]
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January 11, 2018
The Truth Behind Social Media’s Effects on Sports Betting
We all know how today’s world goes. Technology can be found everywhere, and every minute that passes by introduces a new change to the society in which we live in. Never before has toda[...]
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November 9, 2017
The Growing Impact of Social Media on Sport
The growing impact of social media in sport in the infographic designed by Bettingsites.me.uk. The Internet and social networks are quickly taking over the role of television and the old medi[...]
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October 25, 2017
Global Sports Sponsorship Spending
Sports Sponsorship Spending We are fast approaching the end of the year, and the projection data for total worldwide sponsorship spending in 2017 reached a stunning $62.8 billion, with an inc[...]
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September 11, 2017
A Totem Roger Federer
By Anjali Banerjee The boisterous “Yessssss” and Fist pumps with every winner that Federer hits, often have attracted weird looks from everyone at home who yet battle to deal wit[...]
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September 3, 2017
The Five Five set matches of 2017 for Roger Federer
By Anjali Banerjee There are champions in Sports and then there is Roger Federer. First time in his career, the Five time US Open champion had to play back to back five setters in the First [...]
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July 19, 2017
Formula 1: London, will it ever be?
There can be little doubt it was a smart move from the F1 organization and the F1 chiefs to set up a live show in the very heart of Britain’s capital just hours before the British Gran[...]
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July 6, 2017
Funny Football Sayings from around the World
Just like the Football game, views and opinions on the match are as amusing. Somewhere, football matches are enjoyed on the verge of worship. When the favorite team is not performing well or[...]
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June 25, 2017
How To Conquer The 24 Hours of Le Mans
Who does not know the 24 Hours of Le Mans, the world’s oldest active sports car race in endurance -racing. 24 Hours of Le Mans| Sports car race For those who are not familiar with thi[...]
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June 4, 2017
Grand Prix of Italy Mugello
Grand Prix of Italy: Vinales takes pole position Movistar Yamaha MotoGP’s Maverick Viñales ended the Gran Premio d’Italia Oakley today with a strong performance. Vinales held f[...]
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April 20, 2017
Crutchlow ready for Texan comeback after Argentina Podium
LCR Honda rider Cal Crutchlow arrives in Texas in good spirits ahead of this weekend’s Grand Prix of the Americas after his superb result in Argentina last time out. During this North-Ameri[...]
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February 16, 2017
MOVISTAR YAMAHA POSITIVELY WRAP UP PHILLIP ISLAND TESTING
Yamaha MotoGP Phillip Island Testing The young Spaniard‘s attention shifted to the last details of his bike’s setting in the afternoon before it was time for two race simulations. Pos[...]
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February 2, 2017
Repsol Honda Team unveil 2017 racing effort in Indonesia
Repsol Honda Team 2017 racing effort Jakarta (Indonesia), 3 February 2017 – Marc Marquez and Dani Pedrosa today unveiled the 2017 Repsol Honda Team racing effort to the Indonesian and Inter[...]
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