Author: Riccardo Tafà
Riccardo Tafà is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.
May 15, 2018
How does sponsorship work?
Why beg for attention if you can be worshipped by your customer? There is no point in interrupting and begging someone for their attention when your brand can be embedded in something that yo[...]
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May 11, 2018
What is a value in kind sponsorship or a barter sponsorship?
When discussing sports sponsorship, almost everyone imagines a straightforward transaction: the brand pays, the team displays the logo. Cash for visibility. End of story. The reality of the m[...]
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May 9, 2018
How much does sports sponsorship cost? Sometimes a lot, but it is worth even more
How much does sport sponsorship cost, and how much does it cost to sponsor a sports team? Sport sponsorship is one of the most efficient and used marketing strategies in the world of business[...]
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May 8, 2018
What sport should I sponsor? Football or tennis? If you are in Pakistan, maybe Cricket.
Is it better to sponsor football or tennis? God knows, there is not such a thing as a better sport. There are different clients, in different areas of the world, engaged in different activit[...]
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May 7, 2018
Motorsport Sponsorship and fan Engagement
Can I engage the fans at the track during the MotoGP race week end? Last year more than 2.660.000 people attended the 18 races of the MotoGP Championship. On average, there were more than 148[...]
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May 4, 2018
What lead us to work so often in Motorsport. Four selling points that had us sold
“Why do you have so many motorsports-related case histories?” That’s a frequent question among those who call us for the first time, and even when we meet someone, the question [...]
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May 3, 2018
Which sport should I sponsor?
Do you only deal with Motorsports? Obviously not, we can actually offer sponsorship in any sport. We are not the commercial arm of a League, a Team or an event, we do not represent an athlete[...]
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April 29, 2018
What’s a sponsorship plan and how to use it
Most companies entering sports sponsorship make a predictable mistake: they sign the contract, get their logo placed on the bike or car, and wait for the magic to happen on its own. It is not[...]
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April 29, 2018
What’s the best position for my logo in a sponsorship deal?
In the right place at the right time! Sports sponsorship. Food for thought The marketing director gave us all the necessary information we needed to be able to put together a good proposal. M[...]
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April 25, 2018
Sponsorship Vs Advertising, strengths and weaknesses, a clear comparison
At RTR we deal only with sponsorships so we could be accused of being, if we stay in sports, supporters of sponsorship…and this is a necessary premise. We will, therefore, try to give [...]
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April 23, 2018
Sponsorship vs. pitch-side advertising: which one actually works?
Ninety-two million dollars a year. That is what Honda paid to have its name on the Repsol Honda MotoGP livery — not for a row of banners along the track. For a team, a bike, a story. If you[...]
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April 20, 2018
Territorial sponsorship in motorsport: how to sponsor only where and when you need it
In modern motorsport, the media platform of a single Grand Prix reaches hundreds of millions of viewers around the world. Yet it is not necessary to purchase visibility across all the Grand P[...]
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April 18, 2018
Should You Pay a Fee to a Sports Sponsorship Agency?
There is a question that comes up with some regularity in early conversations with potential clients. It often surfaces after we have already spent hours analyzing objectives, budget, and pos[...]
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April 15, 2018
Shall we go watch the Race? How much does it cost? A comparison between costs of various top hospitality packages in Football, Tennis, F1 and MotoGP
How much does a Vip Pass cost? Will we be able to see the riders?” very often the opening sentence of the calls we receive sounds like that. And the answer goes like this “a Vip Village t[...]
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March 19, 2018
Corporate sponsorship: A Provocation for lazy CMO’s
There is a very strong link between the exceptional results of corporate sponsorship and the commitment and effort put by the CMO’s: you need great management to accept the challenge and re[...]
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March 14, 2018
2018 MotoGP Line up, Teams and Riders
9 – DANILO PETRUCCI Italy 43 – JACK MILLER Australia17 – KAREL ABRAHAM Czech Republic 19 – ALVARO BAUTISTA Spain41 – ALEIX ESPARGARO Spain 45 – SCOTT REDDI[...]
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January 11, 2018
The Truth Behind Social Media’s Effects on Sports Betting
We all know how today’s world goes. Technology can be found everywhere, and every minute that passes by introduces a new change to the society in which we live in. Never before has toda[...]
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November 9, 2017
The Growing Impact of Social Media on Sport
The growing impact of social media in sport in the infographic designed by Bettingsites.me.uk. The Internet and social networks are quickly taking over the role of television and the old medi[...]
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October 25, 2017
Global Sports Sponsorship Spending
Sports Sponsorship Spending We are fast approaching the end of the year, and the projection data for total worldwide sponsorship spending in 2017 reached a stunning $62.8 billion, with an inc[...]
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September 11, 2017
A Totem Roger Federer
By Anjali Banerjee The boisterous “Yessssss” and Fist pumps with every winner that Federer hits, often have attracted weird looks from everyone at home who yet battle to deal wit[...]
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