Our blogs
January 8, 2020
The 2020 ABC of MotoGP Hospitality
2020 MotoGP Hospitality A – Around the World The MotoGP World Championship travels 5 continents and 19 races along 9 months of fierce competition. From Australia to Italy, from Argentin[...]
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December 8, 2019
Formula E: sponsorships, business and the future
The exponential growth of FIA full electric series is a significant signal given at both sport and sponsorship level to all professional championships and leagues, as well as to anyone engage[...]
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December 1, 2019
Final championship standings for the 2019 F1 season!
Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 413 points and it’s the sixth World Title for the British Driver and third in a row. His team [...]
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November 21, 2019
Wishing to sponsor Formula E? We have 21 good reasons to be in the game.
Why should you sponsor Formula E? The reasons are many, in number and in type. Needless to say, the leading electric championship in the world is on a steady rise and it boasts a number of n[...]
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November 17, 2019
Final championship standings for the 2019 MotoGP season!
Repsol Honda’s Marc Marquez has won the 2019 MotoGP Championship with 420 points. It’s the sixth World Title for the Spanish rider in the first class and fourth in a row. Andrea D[...]
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November 3, 2019
Sports marketing and authenticity: between complexity and effectiveness
The ability to pass on promotional values and messages in an effective and unaffected manner is one of the greatest peculiarities of sports sponsorships and sports marketing in general. The a[...]
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October 30, 2019
MotoGP 2020 Teams and Riders Lineup
With Brad Binder joining the factory KTM team and Iker Leucona replacing Syahrin at Red Bull Tech3, the official 2020 MotoGP World Championship Teams and Riders line-up is now complete. Truth[...]
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October 28, 2019
The best sports marketing agencies for MotoGP
Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general. It’s a valid question –[...]
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September 26, 2019
MotoGP: back to Finland, at last!
According to the yet to be confirmed calendar of MotoGP 2020, the paddock will fly back to Finland to race on the KymiRing circuit after 39 long years. The romance between the Scandinavian co[...]
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September 23, 2019
Sponsor Sticker: the MotoGP sticker is synonymous with victory
One need only type “MotoGP Sponsor Sticker” into any search engine to discover the vast world of sticker kits to decorate motorcycles and scooters like the MotoGP racers. For thos[...]
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August 27, 2019
The Complete Sponsor List for the 2019 MotoGP Season
Below is the complete sponsor list for the Teams competing in the 2019 MotoGP Championship. All the companies and brands, alongside with every sponsorship project, have been extracted from th[...]
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August 4, 2019
2019-2020 FIA Formula E Race Calendar
With 14 races in 12 cities across 4 Continents, the Formula E Race Calendar for the 2020 season is packed with action. The all-electric series takes off in Saudi Arabia, with a double race in[...]
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July 28, 2019
Sponsorships and product categories: the guarantee of exclusivity
The initial step in any sports sponsorship program is for the business to check which product categories are available. The Science of Commodities, the discipline that studies the nature, pos[...]
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July 25, 2019
Sponsorship and pollution: a matter of consistency
A brief anecdote. Recently, the marketing manager of a company told me that they would not sponsor motorsports because of the polluting effects caused by cars and motorbikes. I was informed[...]
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July 25, 2019
MotoGP Hospitality: Misano or Mugello?
Many people who contact us for information on our services ask us a recurring question: “Is Misano or Mugello the best opportunity?”. This is not a trivial or obvious question. The two ma[...]
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July 24, 2019
Pay TV and sponsors: visibility VS exclusivity
In his column titled “Ultimo giro” (lit. Last Lap) of the Italian weekly magazine Motosprint, Stefano Saragoni proposes an interesting insight in the history of the Motorcycle Racing W[...]
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July 24, 2019
VIP Village for Dummies – Misano
What to do, what to expect, how to get organised if you are given a VIP Pass for one of the most beautiful Gp’s in the world: the San Marino race, aka Misano. MOTOGP AND THE VIP VILLAGE[...]
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July 21, 2019
Things to do to become a MotoGP sponsor
Let’s start this post with an example. After some research and various meetings, a company eventually decides to invest in sports marketing to engage its target more efficiently. The com[...]
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July 17, 2019
Sponsoring the Clinica Mobile: visibility and storytelling
The Clinica Mobile is a medical facility established in the seventies that has been travelling with the world MotoGP and Superbike championships ever since. It represents an excellent opportu[...]
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