Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
May 4, 2018
What lead us to work so often in Motorsport. Four selling points that had us sold
“Why do you have so many motorsports-related case histories?” That’s a frequent question among those who call us for the first time, and even when we meet someone, the question [...]
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May 3, 2018
Which sport should I sponsor?
Do you only deal with Motorsports? Obviously not, we can actually offer sponsorship in any sport. We are not the commercial arm of a League, a Team or an event, we do not represent an athlete[...]
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May 1, 2018
How does sponsorship affect customer behavior and the path to the money
Anybody who has ever attended a great sports event can tell you how exciting, strong and inclusive is to be part of thousands of people chanting at their heroes. It is a unique feeling that l[...]
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April 29, 2018
What’s a sponsorship plan and how to use it
How to develop a Sponsorship Plan If you (rightly) decide to start sponsoring a sport, it is good to make a plan to exploit all the opportunities related to your partnership. This is not a t[...]
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April 29, 2018
What’s the best position for my logo in a sponsorship deal?
In the right place at the right time! Sports sponsorship. Food for thought The marketing director gave us all the necessary information we needed to be able to put together a good proposal. M[...]
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April 25, 2018
Sponsorship Vs Advertising, strengths and weaknesses, a clear comparison
At RTR we deal only with sponsorships so we could be accused of being, if we stay in sports, supporters of sponsorship…and this is a necessary premise. We will, therefore, try to give [...]
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April 23, 2018
Is it better to partner with a team or to invest in advertising boards around pitches and tracks?
Stadiums and on track advertising: the main difference between the use of advertising boards and the sponsorship of a team. There is only one way of dealing with this subject: brutally. The s[...]
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April 18, 2018
Do we have to pay a fee to the sponsorship agency? RTR Sports
You are a company that sells window frames, toothpaste, mobile phones, sofa or any other product or service. What would you answer if they asked you If they have to pay for your products or s[...]
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April 15, 2018
Shall we go watch the Race? How much does it cost? A comparison between costs of various top hospitality packages in Football, Tennis, F1 and MotoGP
How much does a Vip Pass cost? Will we be able to see the riders?” very often the opening sentence of the calls we receive sounds like that. And the answer goes like this “a Vip Village t[...]
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April 12, 2018
4 MotoGP and Motorsport sponsorship problems and how to overcome them
Contrary to a traditional communication campaign, motorsports sponsorship must be managed. Not only does the general plan need to be monitored, but there are also dozens of activities linked [...]
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March 19, 2018
Corporate sponsorship: A Provocation for lazy CMO’s
There is a very strong link between the exceptional results of corporate sponsorship and the commitment and effort put by the CMO’s: you need great management to accept the challenge and re[...]
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March 14, 2018
2018 MotoGP Line up, Teams and Riders
9 – DANILO PETRUCCI Italy 43 – JACK MILLER Australia17 – KAREL ABRAHAM Czech Republic 19 – ALVARO BAUTISTA Spain41 – ALEIX ESPARGARO Spain 45 – SCOTT REDDI[...]
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January 11, 2018
The Truth Behind Social Media’s Effects on Sports Betting
We all know how today’s world goes. Technology can be found everywhere, and every minute that passes by introduces a new change to the society in which we live in. Never before has toda[...]
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November 9, 2017
The Growing Impact of Social Media on Sport
The growing impact of social media in sport in the infographic designed by Bettingsites.me.uk. The Internet and social networks are quickly taking over the role of television and the old medi[...]
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October 25, 2017
Global Sports Sponsorship Spending
Sports Sponsorship Spending We are fast approaching the end of the year, and the projection data for total worldwide sponsorship spending in 2017 reached a stunning $62.8 billion, with an inc[...]
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October 2, 2017
What Is Sports Sponsorship Activation?
Sports sponsorship activation – the basics Signing a sport sponsorship contract with a team, a club, an athlete or an event is just the first step in a much more complex and rounded pro[...]
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September 14, 2017
Types of sponsorship in sports
Types of Sponsorship in Sport: How many are there? As a brand that wants to move into the world of sports sponsorships, it’s likely that you have a lot of questions and that you wonder abou[...]
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September 11, 2017
A Totem Roger Federer
By Anjali Banerjee The boisterous “Yessssss” and Fist pumps with every winner that Federer hits, often have attracted weird looks from everyone at home who yet battle to deal wit[...]
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September 3, 2017
The Five Five set matches of 2017 for Roger Federer
By Anjali Banerjee There are champions in Sports and then there is Roger Federer. First time in his career, the Five time US Open champion had to play back to back five setters in the First [...]
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July 19, 2017
Formula 1: London, will it ever be?
There can be little doubt it was a smart move from the F1 organization and the F1 chiefs to set up a live show in the very heart of Britain’s capital just hours before the British Gran[...]
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