Our blogs
May 7, 2019
iGaming and Betting: why sponsor MotoGP
In recent years, anyone who has watched a Moto3, Moto2 or MotoGP race will have noticed a recurring theme: the outcome is almost impossible to predict until the very last corner. This is not [...]
Read More
May 1, 2019
Sport sponsorship in the Netherlands
When it comes to sports sponsorship in The Netherlands, what does your mind immediately go to – football, potentially, or maybe cycling? As experts in all things motorsport, when we [...]
Read More
April 30, 2019
Sport sponsorship in Switzerland
Swiss and international brands know the value of sports sponsorship in Switzerland – and that it means opportunities to display strong Corporate Social Responsibility, support public [...]
Read More
April 25, 2019
Formula E and Formula 1 sponsorships: differences and affinities
The constant rise of Formula E sponsorships is linked to some aspects that are peculiar to this new and very lucky discipline, which range from environmental sustainability to racing in city [...]
Read More
April 18, 2019
Is the sport you intend to sponsor in good health? Here is a simple way to find out!
The title of this post may sound a bit provocative, but it is not. The motivations underlying the decision to sponsor a specific sport may be many: people making the decision may be fans of a[...]
Read More
April 17, 2019
What does sports sponsorship in Vietnam look like?
Vietnam might traditionally be seen as a nation that’s more invested in its football than its motorsports, but investments and additions to sporting calendars over the past few months might[...]
Read More
April 16, 2019
What does sport sponsorship look like in the Philippines?
The Philippines has been emerging as a popular tourist destination over the past few years, catching up with Thailand, Cambodia and Vietnam to become one of the most sought-after destinations[...]
Read More
April 16, 2019
Foodstuff & MotoGP: yes, you can!
Although some companies are willing to sponsor very popular sports, they sometimes refrain from doing so as they cannot see any connection with their products. Historically, the food industry[...]
Read More
April 15, 2019
Exercise equipment, fitness and MotoGP sponsorships
Not merely riders, but extraordinary athletes! The level of fitness required to tame highly performing vehicles such as today’s Grand Prix motorbikes is unbelievable. Can you imagine the [...]
Read More
April 14, 2019
What does sports sponsorship in Indonesia look like?
As countries like Vietnam and the Philippines move into the motorsport market, responding to the industry’s drive to expand further into Asia, it makes sense that the cultural and travel ho[...]
Read More
April 11, 2019
Forex Trading and MotoGP Sponsorship
Unlike in other sports, finance – Forex in particular – is not a frequent sponsor of the MotoGP. F1, football, sailing and many other sports have been – and still are [...]
Read More
April 7, 2019
Clothing, fashion and sports: a failure-proof combination
Fashion and sports have very much in common: the former has drawn heavily on the latter, placing on the market a multitude of items that were formerly confined to specific activities or the g[...]
Read More
April 4, 2019
MotoGP Show Bikes: what are they? And how are they used?
Show bikes (also showbikes) are replicas of the motorbikes used by riders during competitions. The teams normally make them available to major sponsors and partners for marketing purposes dur[...]
Read More
April 2, 2019
Sponsorship activation examples
You might know that you want to invest in sports, and what kind of sports will align well with your brand, and how your current customers are likely to respond to certain brand partnerships &[...]
Read More
April 1, 2019
Sports sponsorship in Thailand: what does sports sponsorship in Thailand look like?
Southeast Asia offers a great opportunity for marketers – emerging middle classes, an increasing interest in sports that are already hugely popular in the Western world, and various oth[...]
Read More
March 28, 2019
Suitcases, travel goods and MotoGP sponsorships
Racers and operators, mechanics and engineers, team technicians and staff involved in organization activities: these are all the people who work in the MotoGP business, none excluded. They al[...]
Read More
March 26, 2019
Consumer electronics and MotoGP sponsorships: an everlasting marriage
Motorsports are synonymous with efficiency and reliability. The same efficiency and reliability, combined with low consumption, that consumers seek in the electric appliances they purchase[...]
Read More
March 26, 2019
Sports sponsorship in Ireland
Ireland: an island filled to the brim with passionate, sociable people, who love nothing more than a weekend spent socializing and watching sport. Because of the nation’s dedication to all [...]
Read More
March 26, 2019
Detergents, household products and sponsorships: a winning strategy
History has it that the world of motor racing has little to do with some product categories. If we made a list of such products, soaps and detergents would definitely be on top of it. My feel[...]
Read More
March 25, 2019
The growth of sponsorship: global spending, geography and future
Annual spending in sponsorships The global spending in sports sponsorships is still on the rise: the total worldwide spending in this field went up to 65.8 billion dollars in 2018. This is co[...]
Read More